converting the mobile user

#SMX #21B @DuaneBrownMaking MORE Money In 2016

ConvertingThe MobileVISITOR!

#SMX #21B @DuaneBrownLets Get Real About Mobile & Ecommerce

Industry Numbers

#SMX #21B @DuaneBrownRetail Revenue

#SMX #21B @DuaneBrown60%

#SMX #21B @DuaneBrown1 Billion

#SMX #21B @DuaneBrown

Android Dominates– Growth in Asia & India– Samsung

Apple #2

Who’s really buying?

Mobile OS Market Share


Missed Opportunity?

Was 18.3% in Q2 2014

CR: 1.5% UK vs 1.2% WW

Mobile Growth in UK


65%

UK Leading USA

Desktop gets more page views vs mobile: 13.6 vs 7.6

Time: 7 vs 5 minutes

Mcommerce Traffic Share


How Do I Convert Mobile?

#SMX #21B @DuaneBrownCreate The Experience For The Customer You Want To Attract


Garbage traffic

What brand convertsTake advantage of features

Traffic Behaviours

What’s Your Mobile Brand?

#SMX #21B @DuaneBrownWhat Do We Know About Your Mobile Users?

AgePlatformLocation

Time of DayLanguage(s)

BrowserReturn vs New Customer


Build for mobile– What will bring mobile users in?

Content Play = Leads– Video– Text– Music– Gaming

Facebook: LookALike Targeting

Content Play

#SMX #21B @DuaneBrownFrom Lead to Sale…and making that bell ring!

#SMX #21B @DuaneBrownBuild Audience in GA

Build out your mobile traffic

Traffic Behaviours

Display: Google & Facebook


The Dos of DelightfulRemarketing

#SMX #21B @DuaneBrownFrequency

#SMX #21B @DuaneBrownAge

#SMX #21B @DuaneBrownLocation

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)


Look Back Window

#SMX #21B @DuaneBrownCreative


Build A Landing Page

#SMX #21B @DuaneBrownMore Money. More Problems.

Leads are up 100%

$26 to sub $3/Lead

#SMX #21B @DuaneBrownLEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX

http://marketinglandevents.com/smx/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+smx


Where My Data Points Came From

http://baymard.com/lists/cart-abandonment-rate

http://www.idc.com/prodserv/smartphone-os-market-share.jsp

http://www.emarketer.com/Article/Two-Thirds-of-UK-Ecommerce-Traffic-Mobile/1013754

http://www.emarketer.com/Article/Most-Mcommerce-Traffic-Europe-Comes-Smartphones/1013323

https://www.emarketer.com/public_media/docs/eMarketer_Mobile_Commerce_Roundup_2016.pdf

converting the mobile user

Marketing