converting free text into standardised values - a brief introduction to normalator
DESCRIPTION
A brief introduction to Normalator, the Eloqua cloud connector developed by CRM Technologies. It focuses on one of the most common data maintenance tasks - converting free form text into a standardised list of values.TRANSCRIPT
Normalator – a brief introductionEloqua AppCloud
Normalator Overview
Cloud Connector developed by CRM Technologies
Focuses on one of the most common data maintenance tasks - converting free form text into a standardised list of values
This is the process of Data Normalisation
Normalisation
A common use is conversion of Job Title into meaningful values for segmentation, targeting & reporting
Traditionally a function run by our data team as a service to clients
Can now be done by Normalator…
Normalisation - Example
C-level
Finance
Stevens
John
CRM Technologies
Chief Financial Officer
Job Level
Job Function
Chairman
C-Level
Director
Manager
Specialist
Consultant
Technician
Other
Job Levels
Commercial Management
Finance
Customer Services
Human Resources
Information Technology
Purchasing
Sales
Marketing
Job Functions
Normalator
Contact Fields
Normalator
This is just one example of how Normalator can be used
For a more detailed overview have a look at Andrew Freeman’s presentation at the Eloqua Road To Revenue event last November:
http://marketingoperations.crmtechnologies.com/?p=299
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