converting deluxe download customers to social customers all logos and trademarks in this...
TRANSCRIPT
![Page 1: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/1.jpg)
Nick Berry
Converting Deluxe Download Customers to Social Customers
All logos and trademarks in this presentation are property of their respective owners.
M.Eng, ARAeS, CIPP
President
![Page 2: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/2.jpg)
Biography – Nick Berry
1988 1994 2008 2010
![Page 3: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/3.jpg)
Agenda
1) What is Social Gaming?
2) Why is it so popular?
3) How to find out more about download customers
4) Example
![Page 4: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/4.jpg)
What is a Social Game?
“But they’re not social!”
“A game played on a Social Network”
So what is a game?
PP
(After all, “Casual Games are not casual” either!)
Not Work!
“Any non-obligatory activity that is performed for fun!”
![Page 5: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/5.jpg)
A Social Game is …
… any non-obligatory activity that is performed,
for fun, on a Social Network
![Page 6: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/6.jpg)
Why are Social Games so Popular?A non-obligatory activity that is performed for fun.
Certainly describes many of the “Activities” on Facebook!
Facebook has exposed people to copious quantities of non-essential activities and provided easy channels to announce participation in these entertainments to others.
In no more than a couple of clicks, exposed users can be having fun, and
jumping on the latest bandwagon of
distraction.
Whilst social could be considered a poor adjective to describe games when many
games are solo activities, these activities do earn it
the moniker social because they offer a shared experience. Albeit asynchronously, all the
people who have enjoyed the same activity have been down the same path.
Curiosity, Invitation, Peer Pressure, Challenge
Players broadcast their indulgences, performances and achievements (both actively and passively).
![Page 7: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/7.jpg)
What do you know about your existing
customers?
![Page 8: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/8.jpg)
Social Game Developers have it “easy”
Age=18 Age=49 Age=23 Age=38
Age=27 Age=17 Age=58 Age=16
![Page 9: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/9.jpg)
What do you know about your Deluxe Download customers?
![Page 10: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/10.jpg)
Sales Database
Sales DateSales ValueCredit card NameCredit card Number
2/3/2001 $6.95 Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95 Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95 Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95 Nicholas Berry 3713 xxxx xxxx 9980
![Page 11: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/11.jpg)
What’s in a name? (Gender)
NicholasJessicaTaylor
What about androgynous names?
![Page 12: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/12.jpg)
US Social Security Administration
Database of all registered names in USA from 1880-2009complete with gender.
NAME Year FrequencyMary F 1967 25,320Susan F 1967 22,259Karen F 1967 21,544Angela F 1967 19,537Melissa F 1967 18,370Patricia F 1967 17,745
Amy F 1967 16,130Elizabeth F 1967 16,110Christine F 1967 15,992
Laura F 1967 15,820Julie F 1967 15,541
Cynthia F 1967 15,336Donna F 1967 14,789Tina F 1967 14,154
Deborah F 1967 14,004
![Page 13: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/13.jpg)
History of Male Names
![Page 14: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/14.jpg)
History of Female Names
![Page 15: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/15.jpg)
Scrabble™ Score
Score
Letters
1A , E , I , O , U , L , N , R , S , T
2 D , G
3 B , C , M , P
4 F , H , V , W , Y
5 K
8 J , X
10 Q , Z
Creative spelling:
Z replacing SY replacing I
Izzabellah (33 points) instead of Issabella (11 points)
Kristyn (14 points) instead of Kristin (11 points)
![Page 16: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/16.jpg)
Trivia – Highest scoring name in the 86,987 distinct names in the SSA database is:Jazzmyne (scoring 38 points)
![Page 17: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/17.jpg)
Returning to Androgynous names
2009 Data
![Page 18: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/18.jpg)
Taylor over the years
![Page 19: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/19.jpg)
Nobody lives forever
Males named Taylor who are still alive
Females named Taylor who are still alive
Number of male Taylors born in 2009 (still alive) +Number of male Taylors born in 2008 (still alive) +Number of male … +Number of male Taylors born in 1940 (still alive) +…
Male %
Female % Number of female Taylors born in 2009 (still alive) +Number of female Taylors born in 2008 (still alive) +Number of female … +Number of female Taylors born in 1940 (still alive) +…
![Page 20: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/20.jpg)
Life (Death) tablesCDC/NCHS – Center for Disease Control and Prevention/National Center for Health Statistics
1901 Life Tables
![Page 21: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/21.jpg)
Life (Death) Percentage chance of reaching a specified age.
39.1%
67.9%
82.4%
88.7%
92.1%
65
![Page 22: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/22.jpg)
Gender Differences
100%
0%Perc
enta
ge C
hance
of
Reach
ing S
peci
fied A
ge
![Page 23: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/23.jpg)
1930
Gender Differences – Age at Death
1980Age at Death (per 100,000)
Male Female
![Page 24: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/24.jpg)
Multiply
![Page 25: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/25.jpg)
Taylor
![Page 26: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/26.jpg)
Who names their child “Ethel” these days?
Probability Density Functions
![Page 27: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/27.jpg)
Facebook demographics
![Page 28: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/28.jpg)
FaceBook Demographics
AGE
13
65+
FemaleMale
![Page 29: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/29.jpg)
FaceBook Demographics
Many users of college age.
In USA large number of members over 65
![Page 30: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/30.jpg)
Bejeweled
![Page 31: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/31.jpg)
![Page 32: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/32.jpg)
![Page 33: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/33.jpg)
Jay Leno vs. Conan
![Page 34: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/34.jpg)
Comparing Demographic “Genes”
38.41% correlation
![Page 35: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/35.jpg)
Comparing Demographic “Genes”
80.89% correlation
![Page 36: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/36.jpg)
Bejeweled Blitz Affinity
![Page 37: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/37.jpg)
What are fans of glee on facebook interested in?
![Page 39: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/39.jpg)
Affinity for Games
Sims
Pet So
ciety
Tetri
sW
ii
Country St
ory
Guitar H
ero
Super
Mario Bro
s
Petville
Doodle Jump
Civiliza
tion
Zoo W
orld
Pillow Fi
ght
Wii F
it
TextT
wist
Cityvil
le
Barn Buddy
Settler
s of C
atan
Vampire
Wars
Scrab
ble
World
of Warc
raft
Texa
s Holdem
Poker
Mafia W
ars
Castle
Age
Farm
Town
Mobsters
2 - Ven
detta
PS3
Wars
torm0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 40: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/40.jpg)
TV Shows
Jers
ey S
hore
MTV
Amer
icas N
ext T
op M
odel
Scru
bsLo
st
Heroe
s
Ugly Bet
ty CSI
Sim
pson
sNCIS
Sex an
d th
e City
Big B
ang
Theo
ry
Criminal M
inds
Law a
nd O
rder
Ellen
Degen
erou
s
Jay Le
no
Star
Tre
k
Med
ium
Top
Gear
Howar
d St
ern
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 41: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/41.jpg)
Music
Taylor Swift
Lady Gaga
Katy Perry
Britney Spears
Shakira Justin Bieber
Avril Lavigne
Rihanna Black Eyed Peas
Michael Jackson
Frank Sinatra
Red Hot Chili
Peppers
Elvis Barry Manilow
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 42: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/42.jpg)
Drinks, Fast Food and FootwearPepsi
Coca
-Cola
Red B
ull
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sta
rbuck
s
McD
onald
s
Taco
Bell
Dair
y Q
ueen
Dunkin
Do...
Piz
za H
ut
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Convers
e
Pum
a
Nik
e
Reebok
Adid
as
Cro
cs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 43: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/43.jpg)
Hobbies, Animals and Misc.M
akeup
Fash
ion
Socc
er
Snow
board
ing
Skiing
Bakin
g
Joggin
g
Fish
ing
Yoga
Scu
ba D
ivin
g
Knit
ting
Mart
ial A
rts
Golf
NA
SC
AR
Gard
enin
g0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hors
es
Cats
Dogs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iTunes
Tw
itte
r
Fours
quare
Invest
ing
Cig
ars
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 44: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/44.jpg)
Example (finally!)
GreatPokerHands
Texas Hold’em Poker Strategy cards sold at retail.
![Page 45: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/45.jpg)
GreatPokerHands Sales Database
![Page 46: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/46.jpg)
GreatPokerHands Age/Gender Profile
Children under 18 do not have credit cards
![Page 47: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/47.jpg)
GreatPokerHand Sales Correlations
45.63%
34.81%
25.72%
![Page 48: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/48.jpg)
Results
![Page 49: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/49.jpg)
Example CPC Prices
Texas Holdem $1.73Golf (74.77%) $0.88
Texas Holdem $2.05 - $3.06Scuba Diving (65.93%) $0.79 - $1.16NASCAR (65.56%) $0.41 - $0.56
![Page 50: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/50.jpg)
Summary• Using just First names you can estimate
age/gender of your customers.
• Correlating this with other products/brands highlights the affinities.
• Use this information to lower customer acquisition costs (How to effectively advertise)
• Use this information to chase potential sponsorship deals.
![Page 51: Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners. M.Eng,](https://reader035.vdocuments.mx/reader035/viewer/2022062712/56649ca35503460f9496296f/html5/thumbnails/51.jpg)
The EndQuestions?
1010101011100110011011110110010010011001111100101001001001001001001001001001100111011011100110111101001001110011011011011011000011111001110111001100110011001110011001001011101110110110100101