conversion rate optimization pt 2 of 3
TRANSCRIPT
Conversion Rate Optimization Tips on how to increase your CRO
Tip #11:Add a Video-
Video is one of the few strategies that seems to work well regardless of the category in which it is deployed
It’s not just about adding a video– it’s about the content and relevance of the video
Videos can explain a complicated produce with less time and friction than reading text
Tip #11:Add a Video-
Electronics Jewerlry Personal Care Home & Garden Gifts0%
20%
40%
60%
80%
100%
120%
% of Conversion Rate Increase After Adding Video
% of Conversion Rate Increase After Adding Video
Compiled from authors at conversionxl.com
Tip #12:Have a Clear Headline-
Should be the most noticeable thing on a landing page
Draws attention to the content
Should make a good first impression with visitors
Studies show that strong headlines can increase conversions by as much as 30%
Tip #13:Take Advantage of your Phone Number-
Adding a company’s phone number to the landing page:
Adds credibility and assures visitors you are easily approachable
Customers will not necessarily call, but the simple fact that they can call gives them assurance
Tip # 14:Try the Magical word
“FREE”- “Free” requires no thought what-so-ever from users- it’s a low risk
solution In the mind’s cognitive bias loss aversion forces a preference for free
If offering a free sample or a free trial, don’t hide it
All images from Google Images
Tip #15:Add “Real” Testimonials-
Testimonials give visitors assurance that previous people had success- ensuring reputability
The larger the purchase the greater the influence reviews have on buyers
Adding reviews can boosts conversions to more than 35%
Tip #16:Add Rewards and Trust Badges-
Rewards and trust badges add credibility to your site
Adding a certificate showing your credibility boosts engagement
Glassdoor, Yelp, and Better Business Bureau badges are like word-of-mouth advertising online
Tip #17:Add Security Seals
Security seals are expensive but reduce anxiety and assure that credit card details are secure
Norton and Verisign is the most trusted among shoppers
If you break down the seal cost and the extra sales per month- the price difference can be worth it
Tip #17:What Badges Invoke the Most Trust?
Symantec McAfee TRUSTe BBB Thawte GeoTrust Comodo0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%35.60%
22.90%
13.20% 13.20%
6.00%3.10% 2.80%
Compiled from authors at baymard.com
Tip #18:Don’t use Trade Jargon
Clarity trumps persuasion- Don’t write for companies, write for people
Don’t use industry lingo that is not consumer focused
If your website is more focused on your business and marketing spiel- it’s time to reconsider your web design
Tip #19: Speed Up Your Website
In business, time is money – Slow websites just eats time and money
Google uses site speed as one of its search results ranking factors
Abandonment rate studies find that people will leave a site if it takes more than 4 seconds to load
Tip #19: 5 Simple Ways to Increase
Speed
Optimize Images
Keep the data the transferred at a
minimum- the less data that needs to be transferred, the faster
web pages load.
Most of the data transferred are image
files. Resize large image
files.
Remove Unnecessary
Script and Image
References
Prevent extra scripts, images and CSS files
from being loaded that aren't used on your
website
There are free web page analyzers that show all of the files that are loaded with
your website
Use them to identify files that are being
loaded and see if there are multiple copies of
scripts, or any unnecessary scripts or images being loaded
Compiled from authors at blog.maxly.com
Tip #19: 5 Simple Ways to Increase
SpeedConsider a Content Delivery Network
(CDN)
A CDN is a system of distributed servers that replicates your content on servers around the
world
If a user is accessing the site from Asia, content will be replicated on a nearby server in Asia, making it easier and quicker for visitors to
access it
Use Browser Caching
With browser caching, visitors won’t have to
download all component files, the HTML
document, javascript, and stylesheet files and
images, before every time they visit your site
Test Your Page Load
TimesConsistently test the performance of your
website
Compiled from authors at blog.maxly.com
Tip #20:Take Advantage of Visual Hierarchy
Directional cues guide your users to specific location Explicit directional cues
Implicit directional cues
Tip #20:Take Advantage of Visual Hierarchy
All images from Google Images
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
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