converseon lion brand yarn case study: internet retailer 2009

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Page 1: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Established 1878

Page 2: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009
Page 3: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009
Page 4: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009
Page 5: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Lion Brand Notebook Blog and YarnCraft Podcast

Page 6: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Social Media users convert at a higher rate than most other sources

Page 7: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Social Media users are 83% more likely to be very brand loyal than people who don’t use social media

Page 8: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Measurable Benefits

Customer insight to drive marketing and product development

Present the image we want

Increase customer base with younger demographic

Employee satisfaction

Promotion on other blogs and podcasts

Soft Benefits

Winning the hearts of customers

Becoming a meaningful part of their lives

Page 9: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Bring senior leadership into the process

Low dollar cost, but time cost can be high – the technology is

easy, cultural shift is hard

Bring people forward and make them the stars

Do It Wrong Quickly – real examples and data is key

Takeaways

Page 10: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Social Media should be integrated with all other

marketing and communication efforts

Simulate the conversational

setting of the customer

The power of listening – two way communication can inform your Social Media

and business strategy

Social Media is not a publishing medium, but a

conversation catalyst. Don’t be afraid to ask!

Takeaways

Page 11: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

The greatest credibility comes from the words of

your customers

Put customers first, respect and empower them

Social Media can be measured and can drive ROI

Social Media can make you a part of people’s lives and

develop meaningful relationships

Takeaways

Page 12: Converseon Lion Brand Yarn Case Study: Internet Retailer 2009

Contact Details

Ilana RabinowitzVice President – MarketingLion Brand Yarn

[email protected]@Ilana221, @LionBrandYarnhttp://www.LionBrand.com

Paull YoungSocial Media StrategistConverseon

[email protected]@paullyoung, @converseonhttp://blog.converseon.com