conversational interfaces: what they are, how to use them at events -- eventtech 2016
TRANSCRIPT
![Page 1: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/1.jpg)
#EventTechLive#EventTechLive
Conversational Interfaces: What They Are andHow to Use Them at EventsBrent Turner@brentrt
![Page 2: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/2.jpg)
3
#EventTechLive
What Are They?
Why Now?
Examples
Under the Hood
Getting Started
Recap
AGENDA
![Page 3: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/3.jpg)
#EventTechLive#EventTechLive
What Are They?CONVERSATIONAL INTERFACES
![Page 4: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/4.jpg)
5
#EventTechLive
WHAT ARE THEY
Three Types
HYBRIDVOICETEXT
![Page 5: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/5.jpg)
6
#EventTechLive
WHAT ARE THEY
TEXT-BASED
Integrated Standalone
![Page 6: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/6.jpg)
7
#EventTechLive
WHAT ARE THEY
VOICE-BASED
Mobile Stationary
![Page 7: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/7.jpg)
8
#EventTechLive
WHAT ARE THEY
HYBRID
Robotic Displays
![Page 8: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/8.jpg)
#EventTechLive
TEXT VOICE HYBRID
![Page 9: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/9.jpg)
#EventTechLive#EventTechLive
Why Now?CONVERSATIONAL INTERFACES
![Page 10: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/10.jpg)
11
#EventTechLive
WHY NOW
Voice services are popular.#1
Google’s voice interface is already responsible for 20% of all mobile searches. - Google I/O 2016
![Page 11: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/11.jpg)
12
#EventTechLive
WHY NOW
Messaging services are beloved.#2
Messaging apps have surpassed social networks - BI Q3 2015
![Page 12: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/12.jpg)
13
#EventTechLive
WHY NOW
The distribution is available.
Amazon has sold an estimated 3 million Echos. - May 2016
#3
![Page 13: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/13.jpg)
14
#EventTechLive
WHY NOW
The tech is getting good.
See Microsoft Cortana, IBM Watson, Google Assistant, Facebook DeepText, and many more.
#4
![Page 14: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/14.jpg)
15
#EventTechLive
WHY NOW
The tech is opening up.
See Siri on iOS 10, Watson’s APIs, Microsoft Cognitive Services, Google’ API.ai, and more.
#5
![Page 15: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/15.jpg)
16
#EventTechLive
WHY NOW
Marketers are adding them to their DX ecosystems.Websites, mobile sites/apps, social media outposts, and now… chatbots.
#6
![Page 16: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/16.jpg)
17
#EventTechLive
WHY NOW
Past the peak of the hype.#7
And on our way into the Trough of Disillusionment
![Page 17: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/17.jpg)
18
#EventTechLive
In the event industry, we can be one of the first known early adoption stories.
WHY NOW
But it is still buzzworthy.#8
![Page 18: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/18.jpg)
#EventTechLive#EventTechLive
ExamplesCONVERSATIONAL INTERFACES
![Page 19: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/19.jpg)
#EventTechLive
Help DesksOn-demand support for attendees
![Page 20: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/20.jpg)
#EventTechLive
Session RecommendationsGet feedback, ask questions, then direct to next best session
![Page 21: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/21.jpg)
#EventTechLive
Onsite GamesFilling downtime with more branded content engagements
![Page 22: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/22.jpg)
#EventTechLive
Interactive ExhibitsGo beyond the simple scripted, touch interfaces
![Page 23: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/23.jpg)
#EventTechLive
Immersive ActivationsPersonalize the experience in real-time
![Page 24: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/24.jpg)
#EventTechLive#EventTechLive
Under the HoodCONVERSATIONAL INTERFACES
![Page 25: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/25.jpg)
26
#EventTechLive
Under the Hood
TECHNOLOGYDESIGNDATA
![Page 26: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/26.jpg)
27
#EventTechLive
UNDER THE HOOD
DATA
OWNEDFOUND INSIDE YOUR BUSINESS
i.e., event agenda and speakers, customer systems, product/service information
PUBLICOPEN SOURCE OR API-ACCESSIBLE DATA
i.e., data.gov, weather services, Twitter APIs
PAIDSYNDICATED DATA SERVICES AND SETS
i.e., financial and market data, surveys and analysis
COMPUTEDHYBRID OR DERIVED DATA SETS
i.e., trend aggregations, data correlations
![Page 27: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/27.jpg)
28
#EventTechLive
UNDER THE HOOD
DESIGN
LANGUAGETHE BUSINESS-APPROPRIATE WORDS AND DIALECT
i.e., jargon, regional phrases
PERSONALITYTHE ON-BRAND TONE, TENOR, AND CADENCE
i.e., serious, playful, off beat
UXTHE BACK AND FORTH INTERACTION FLOWS
i.e., flowcharts, nonlinear stories
![Page 28: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/28.jpg)
29
#EventTechLive
UNDER THE HOOD
TECHNOLOGY
Betaworks Venture Beat
THE BOTSCAPES
![Page 29: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/29.jpg)
30
#EventTechLive
UNDER THE HOOD
1. Intelligence2. Platforms3. Integrations4. Analytics and Monitoring5. Distribution
TECHNOLOGY
![Page 30: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/30.jpg)
31
#EventTechLive
UNDER THE HOOD
IntelligenceNatural Language Processing (NPL)Artificial Intelligence APIsMachine LearningCognitive Services APIsSpeech RecognitionVoice RecognitionImage/Video Intelligence
Examples
TECHNOLOGY
![Page 31: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/31.jpg)
32
#EventTechLive
UNDER THE HOOD
PlatformsFrameworksThird-party Ecosystems
Examples
TECHNOLOGY
![Page 32: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/32.jpg)
33
#EventTechLive
UNDER THE HOOD
IntegrationsEvent Registration SystemsWorkflow AutomationBusiness Systems (i.e., CRM)Single Sign-OnPayment GatewaysData Exchanges
Examples
TECHNOLOGY
![Page 33: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/33.jpg)
34
#EventTechLive
UNDER THE HOOD
Analytics and Monitoring
Examples
TECHNOLOGY
![Page 34: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/34.jpg)
35
#EventTechLive
UNDER THE HOOD
DistributionSyndicatorsDirectoriesSearch EnginesApp Stores
Examples
TECHNOLOGY
![Page 35: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/35.jpg)
#EventTechLive#EventTechLive
Getting StartedCONVERSATIONAL INTERFACES
![Page 36: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/36.jpg)
37
#EventTechLive
Getting Started
USE A BOT BUILDER
PROTOTYPE A DESIGN
![Page 37: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/37.jpg)
38
#EventTechLive
GETTING STARTED
PROTOTYPING A DESIGN
BotSociety Botframe
![Page 38: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/38.jpg)
39
#EventTechLive
GETTING STARTED
USE A BOT BUILDER
Flow XO Motion.AI
![Page 39: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/39.jpg)
#EventTechLive#EventTechLive
RecapCONVERSATIONAL INTERFACES
![Page 40: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/40.jpg)
#EventTechLive
Help Desks
Session Recommendations
OnsiteGames
InteractiveExhibits
Immersive Activations
+ Much More
Networking, Commerce, Registration, Translations
![Page 41: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/41.jpg)
42
#EventTechLive
Recap
Popular Strong, Open TechnologyBuzzworthy
DataDesignTechnology
WHY NOW? COMPONENTS
Identify the OpportunityPrototype a DesignUser a Bot Builder
GETTING STARTED
![Page 42: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/42.jpg)
#EventTechLive
Thank You CONNECT
GET THE SLIDES
http://cramer.com/EventTech2016
Brent [email protected]
http://aboutBrent.com
![Page 43: Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016](https://reader035.vdocuments.mx/reader035/viewer/2022070515/58781bd51a28aba12d8b58fb/html5/thumbnails/43.jpg)
#EventTechLive