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Every Business, Department, Unit, or Organiza7on is A Mini-Social Network CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)

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Page 1: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

EveryBusiness,Department,Unit,orOrganiza7on

isAMini-SocialNetwork

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Page 2: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

ASocialNetworkis

AConversa7onEcosystem

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Page 3: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

ASocialNetworkis

AConversa7onEcosystem

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

WeareIncreasinglyLivinginaConversaAonEconomy:TheInternetofConversa7ons(IoC)

Page 4: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Acustomertacitly/explicitlymakesarequestforajobtogetdoneespeciallyforarewardorpayment.AperformeriteraAvelydeliversaproduct/servicetofulfillacustomer’srequestorneed.

Page 5: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Customer

Performer

Page 6: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Customer

Performer

Request(Reward)

Page 7: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Customer

Performer

Offer(Product/Service)

Request(Reward)

Page 8: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

Customer

Performer

Conversa6on(SharedValue)

Offer(Product/Service)

Request(Reward)

Page 9: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

(Demander)Customer

Performer(Supplier)

Conversa6on(SharedValue)

Offer(Product/Service)

Request(Reward)

Page 10: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

AMarketis

AConversa7onBetween

ACustomerandPerformer

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

WHO

HOW

WHY

WHAT

Request(Reward)

Page 11: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

ORPHAN(Stone)

ConversaAon

CHAIN(Linear/Pipe)ConversaAon

TREE(Hierarchical/V-)ConversaAon

TRIANGLE(Network)

ConversaAon

WEB(Network)

ConversaAonNoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulA-sidedMarket

OfflineConversaAons

OnlineConversaAons

SpecificOrganiza7ons

Supplier(Performer)

Customer1

Custom

er2 Customer1

Custom

er2 Customer1

Custom

er2

Custom

er3

Supplier(Performer)

Supplier(Performer)

Supplier(Performer)

Customer

Supplier(Performer)

Pain/Delight(-/+):….....

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

5StagesintheEvolu7onofaConversa7onNetworkSimplyVisualizeandPredictPa`ernsintheEvoluAonofaConversaAonNetwork

1 43 52IntegratedConversa7onNetwork

Page 12: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

ORPHAN(Stone)

ConversaAon

CHAIN(Linear/Pipe)ConversaAon

TREE(Hierarchical/V-)ConversaAon

TRIANGLE(Network)

ConversaAon

WEB(Network)

ConversaAonNoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulA-sidedMarket

OfflineConversaAons

q ClassicFactoryq Retail(Grocery)q ClassicTaxi/Hotelq Bookstore

q Bank;ShoppingMallq ClassicRadio/TVSta6onq ClassicNewspaperq Mega-Supermarkets

q Da6ngAgencyq Single’sClubq TaxiAgencyq AirlineCompany

q HealthcareProvider(Hospital)q GameConsoleManufacturerq CreditCardSupplierq Auc6onAggregator

OnlineConversaAons

q eProductSellersq eBookstore

q eFranchiseq OnlineBank

q Opera6ngSystemq Photo-sharingSite

q Peer-to-Peer(P2P)Exchangeq  InternetTelephone

SpecificOrganiza7ons

*AppleComputer*Sony(CDPlayer)*OriginaliTunes

*Hewle<Packard(HP)*YellowPages

*Match.com*Lulu.com*PayPal*Apple(iTunes;iPod)

*Google*Facebook*Apple*Amazon*YouTube*Uber*Airbnb*Visa*MasterCard

Supplier(Performer)

Customer1

Custom

er2 Customer1

Custom

er2 Customer1

Custom

er2

Custom

er3

Supplier(Performer)

Supplier(Performer)

Supplier(Performer)

Customer

Supplier(Performer)

Pain/Delight(-/+):….....

World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BoldRequest/JobToGetDone(JTGD):..............................................

5StagesintheEvolu7onofaConversa7onNetworkSimplyVisualizeandPredictPa`ernsintheEvoluAonofaConversaAonNetwork

1 43 52IntegratedConversa7onNetwork

Page 13: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

ABusinessModelDescribes

theNatureofConversa7onBetweentheCustomerandPerformer

WhileTheyareCreaAngSharedValueorProfit

inAnEcosystem

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

(Demander)Customer

Performer(Supplier)

Conversa6on(SharedValue)

Offer(Product/Service)

Request(Reward)

Page 14: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

What’stheBusinessModelofYourOrganiza7on?

CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)

(Demander)Customer

Performer(Supplier)

Conversa6on(SharedValue)

Offer(Product/Service)

Request(Reward)

Page 15: Conversation Network Theory of Everything (CNToE): A Better Way to Make Sense of Our Emerging World of Business

EveryMee7ngIs

AFractalConversa7on:AConversa7onAboutConversa7on

(Second-orderCyberne6cs)


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