1. Converging Trends Impacting Your Job Search 2009 Drake & Company Content Marketing Cause Marketing Social Media Job Search

2. Been Here Before

3. Time Unemployed N = 101 responses

4. Age of Respondents N = 100 responses

5. BBJ Bucket List

• Net Working in 21 st Century

Bridging The Generations Forced Entrepreneurship Become a content expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube Pre Boomers Boomers Gen X Gen Y Were different! Why start a business? Greatest challenges How get started? Content Expert 4 Generations in Work Creating a Job 54.5% 29.6% 24.0%

6. Todays Agenda

• Introduction

• Background

• 3 converging trends

• 21 st Century Networking

• Bridging the Generations (if time)

• Force Entrepreneurship (if time

• Next Steps

7. Net Working in 21 st Century

8. Net Working in 21 st Century

9. Net Working in 21 st Century

10. Birthday Celebrations

• Plan birthday party

• Idea

• Yes BUT

• Plan birthday party

• Idea

• Yes AND

11. Yes, AND

• Isnt exactly what I wanted

Yes, and

• Dont know social media

• Isnt where I want to live

• Not the company I want

• Not the perks I need

Yes, and Yes, and Yes, and Yes, and No job have a lead / offer

• Its part time / consulting

Yes, and

12. Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search

13. Familiarity with Trends N = 102 responses

14. Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be thought leader Build social capital Examples: marketingprofs.com raintoday.com marketingtomoms.com

15. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops

16. Sams, Aquafina & KAB

17.

• • Non-profit + For-profit

Corporation 501(c)(6) 501(c)(3) Cause: Military families

18.

• 50,554 military families received farm-grown Christmas trees

• Delivered to 53 military locations in 17 countries

• Coordinated international media coverage

19. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter

20. How often do you use Social Media = NET Working! Where are you? N = 102 responses

21. Have you used N = 102 responses

22. LinkedIn

23. FaceBook

24. YouTube

25. MeetUp.Com

26. Twitter

27. Tweetmyjobs.com

28. Jobaphiles.com

29. Networking in 21 st Century

• Combine converging trends:

• Content marketing

• Social media

• To find a job or create a job

Networking in 21 st Century

30. Your Product is YOU!

• What is your value proposition?

• What is your area of expertise?

• What is your marketing plan?

• Can a content marketing strategy improve your success?

• Could a cause marketing component give you an edge?

• What technologies can expand your search?

• What is your thanks strategy?

31. Become a CONTENT EXPERT

• Find

• • Blogs

• • White papers

• • Google News Alerts

• • Google Search

• • Individual.com

• Funnel

• • Shift, cull & create content

• Feed

• • Write your own blog

• • Share via social media

Networking in 21 st Century

32. Google News Alerts

33. Become a PEOPLE SEARCHER

• Find

• • Blogs

• • Trade association lists

• • MeetUp groups

• • Google Search

• • Technorati search of blogs

Networking in 21 st Century

• Funnel

• • Create a relationship

• • Information of value

• Feed

• • Comment on blogs / Twitter

• • Ask questions

34. Become a TECHIE

• Tools

• • Blogs

• • Twitter

• • TweetMyJobs

• • FaceBook Fan Page

• • LinkedIn / LinkedIn groups

• • YouTube

Networking in 21 st Century

• Google Ad Words

• • Pay per click

• • Create landing page (your online resume

• • Create Ad

• • • Title

• • • Description (6 words or less

• • • URL (yourname.com)

35. Good Reading

• Groundswell by Charlene Li & Josh Bernoff

• Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky

• The Long Tail by Chris Anderson

• We Got Fired by Harvey Mackay

• Be Quick but Dont Hurry by Andrew Hill

• Resources:

• 7 Secrets to Getting Your Next Job Using Social Media

• by Dan Schawbel at http://mashable.com