convergence isn’t just for the big boys

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October 10-13, 2006• San Diego Convention Center, San Diego California

Convergence Isn’t Just for Convergence Isn’t Just for the Big Boysthe Big Boys

Stephen R. Gobeli Stephen R. Gobeli Vice President - Business Communication Vice President - Business Communication SystemsSystemsSamsung Telecommunications AmericaSamsung Telecommunications America

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• Broadband /Convergence• Wireless / Wire Line• Public / Private

NetworksNetworks

• IP based Multimedia• Voice Data/Video• Wireless / Wire Line

PlatformsPlatforms

• Always Connected• Converged devices• Wireless / Wire Line

TerminalsTerminals

• e-Commerce• Video Telephony • Mobile Office

• Personalized, Intelligence- based Service• Professional• Telecommuting• Nomadic

• Home Network• Remote Access• Security

Personal

Home

Enterprise

SeamlessCommunication

SeamlessCommunication

UbiquitousBusiness

UbiquitousBusiness

SMB Applications Can Not be Written for Just the Office

SMB Applications Must be Written for the Network, Platform and Terminal

Global Trend Towards Convergence

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SMB Trend Towards Convergence

Multimedia Anywhere AnytimeMultimedia Anywhere Anytime

• Expanded Personalized Employee Services

- Unified Messaging, Video Messaging, Expense Reporting and Tracking

• Customer Focused Multimedia Services

- Call Centers, Help Desks, Customer Facing or Revenue Generating Applications

• Ubiquitous Connectivity : Converged devices offering Always Connected experiences

- Simple Access, Immediate Response

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Converged Services Delivery In the EnterpriseConverged Services Delivery In the Enterprise

• Wireline : Video to be going mainstream

- IP is Homogenizing Voice / Data / Video

- Wire-Line throughput becoming table stakes

• Wireless: Continuously Increased demand for High Speed Data transport

- Office Type connections demanded when not in the office

- IP will drive Voice mobility over the Enterprise Wireless Infrastructure

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Hyper-Competitive Business EnvironmentHyper-Competitive Business Environment

• Convergence of Wired and Wireless Broadband technologies

- Immediate access / connection as a competitive advantage

- Competition is with messaging

• Convergence of Communication and Information services- Telecom and IT are one

- Cost reduction and containment of Infrastructure

• Availability of Ubiquitous Business-changing products (Displays, Hand Held Devices, IP Phones)

- Laptops are becoming Palm tops

- Everything has a screen

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• Maintaining Separate Networks Burdens Business Operations and Increases Costs

• Copper, Fiber, IP, Fixed and Wireless

• Promote IP Services / Applications as Alternative to Disparate Services

• Simple Access

• Simplify Training

• Standardized Employee experience

• Customized Customer experience

Ubiquitous Access NetworkUbiquitous Access Network

SMB Trends: Converged NetworksSMB Trends: Converged Networks

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• Combine High Speed Interactive Communications w/Mobile Communications

• Ubiquitous Services Access from:

• PCs, Desk Phones, Mobile Phones or PDAs.

• Common Service Foundation that Merges Mobility and Fixed Communication

• Customers can access the SMB anytime anywhere

• Employees are accessible by customers

Mobility ConvergenceMobility Convergence


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• SMBs by and large are early adopters.

• Focus on:

• Vertical Applications such as:

• Remote Medicine, Education and Consulting

• Promote Video as a competitive differentiator

• Revenue Generation and/or Cost Reduction

Early Implementation of New Technologies Early Implementation of New Technologies


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SMB “Needs” ConvergenceSMB “Needs” Convergence

9 2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org

• Hand Held Phone

• Note Book PC

• Wireless PDA

Mobile Network• Display

• IP Terminal

• Mobility

• PC

CORE COMPONENTS

Wide Area Network• Any Media

• Gateway

• Server

• Firewall

•The Needs of the Business are driving the Networks•The Needs of the Consumers / Customers are Driving the Business

SMB Enterprise Network

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Satisfying Customer Customer ApplicationsApplicationsSatisfying Customer Customer ApplicationsApplications

2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org

Connectivity Productivity MobilityConnectivity Productivity Mobility

Anytime, Anywhere CommunicationsAnytime, Anywhere Communications

Personalized Information

E-Learning

Cyber Community

Health Seamlessly Connected

M-Office

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Converging the SMB ScreensConverging the SMB Screens

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WorkWork

HomeHome Mobile / MobilityMobile / Mobility

High Revenue / Killer Applications will Converge the SMB Screens

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Home GatewaySecurity

Consumer Electronics Infiltrating End-points - No Longer Static Devices Sold as Stand-Alone, Closed Systems

Mobile Phone Now Tool for Trading Stocks While Waiting for Train PC Becomes Conduit to Electronic Commerce Where Consumer Purchases are

Made VPN Gateway is Central Hub Linking Scattered Resources Together Car Becomes Communications Channel to Work, Customers & Security

Integration of Ethernet and 802.11x Media Ports into Consumer Electronics Devices Growing at 29% AGR

Media Network Connections Market Grows from $51M in ’05 to >$223M in 2009

Embedded IP Devices OutlookEmbedded IP Devices Outlook


Wireless

Digital Interactive TV

Automotive

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Mobility Communications DevicesMobility Communications Devices

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Data-Centric Wi-Fi Computing Network

VoIP-Centric Wi-Fi Communications Network Infrastructure Required to Support These Clients VoIP Continues to Lag the Market Hype; Need a Driving

Application – Small Business Wireless, and Video Potential Realized by Extending Voice and Video

Communications into Other Devices such as Terminals, Appliances and Automobiles

Enterprise Wi-Fi Networks Bifurcated into 2 Distinct, but Interoperable Segments

Early Growth Driven by PC Vendors via Media Center PCs

Multimedia-Centric Wi-Fi Network “Anywhere audio/video without wires”

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0

1,000

2,000

3,000

4,000

5,000

6,000

2002 2007Source: In-Stat MDR; IP Telephony: A Consumer Application Worth Hearing

(#IN030738IA).

End Users in 000s

Mas

sive

Gro

wth

Opp

ortu

nity

U.S. VoIP Market GrowthU.S. VoIP Market GrowthU.S. VoIP Market GrowthU.S. VoIP Market Growth

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Opportunity to put Customers and Small Medium Businesses on the same Ubiquitous, Intelligent Network as Big Business

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Enterprise VoIP OptionsEnterprise VoIP Options


IP Phone on Subscriber’s LAN (Network)IP Phone on Subscriber’s LAN (Network)• Wired Ethernet Device or 802.11x Wireless Network

• VoIP over WiFi Roaming between public hotspot & home WiFi LAN–Roaming between WiFi hot spot & 3G telephony via Dual-Mode phone

Analog Telephone Adaptor (ATA - CPE)Analog Telephone Adaptor (ATA - CPE)

IP-PBX (Platform)IP-PBX (Platform)

“Softphone” (Terminal)“Softphone” (Terminal)• Voice Application Running on your Mobile PC• Brings your Desk, Network and Capabilities with you

• Converge your Voice and Data Networks• Prepare to Converge your WireLine and WireLess Networks

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Enterprise Network RequirementsEnterprise Network Requirements

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Enable Better Connections to CustomersEnable Better Connections to Customers• Hyper-Competitive Landscape for Enterprises

• Immediacy and “Virtual Touch” will be Competitive Advantages – Remove Time and Space from Business

• Immediate Completion of Customer Initiated Contact

• Help desks, Technical Support, etc.

• Web Based Training, Learning, etc.

• Faster Get-To-Market, Market Ramp for Products

• Mass Customization

• On-Line Customer Configuration, Ordering, Order Status, etc

• Allows “Virtual” Integration of the Customer Into the Business

Applications Need to be Positioned as Helping the SMB to Better Compete…Money Saving / Money Generating

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As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple

services they also serve to help drive customer retention.

As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple

services they also serve to help drive customer retention.

• A broadband connection to the world• The gateways connecting the broadband

pipe to the networks (Home and Enterprise)• The devices being connected (PCs, TVs,

phones, consoles, office automation… and emerging appliances)

• The networks that connect them (structured wiring/Cat5e, Wi-Fi, HomePlug, HPNA,…)

• The content that runs on all (high speed access sharing, IP telephony, music distribution, photos,…)

• A consistent user experience and interface across the desktop, the tv, and the handset

• A complete set of installation, configuration, and maintenance offerings that will drive revenue and enable service delivery

• A broadband connection to the world• The gateways connecting the broadband

pipe to the networks (Home and Enterprise)• The devices being connected (PCs, TVs,

phones, consoles, office automation… and emerging appliances)

• The networks that connect them (structured wiring/Cat5e, Wi-Fi, HomePlug, HPNA,…)

• The content that runs on all (high speed access sharing, IP telephony, music distribution, photos,…)

• A consistent user experience and interface across the desktop, the tv, and the handset

• A complete set of installation, configuration, and maintenance offerings that will drive revenue and enable service delivery DSL/FTTN

The Future SMB Customer… More ConnectedThe Future SMB Customer… More Connected

Service Delivery and Enablement

Applications and content

Network

STB

Ethernet

GSM + VoIP

Handset

802.11 + VoIP PDA

VoIP Video Phone

802.11

Home Gatewa

yDVR

Home Entertain

ment Network

PCNetwork

IP Video Phone

GSM + VoIP

Handset

802.11 + VoIP PDA

802.11

Access Gatewa

y

STB

DVR

WiFi SIPHandset

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Think SMB-to-B, not just B-to-C

Where the SMB Applications Can Go…

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Mobility / Video

Wireless Wireline

“SMB Customer” Incorporates Multiple Elements“SMB Customer” Incorporates Multiple Elements

Customer Care

OrderingProvisioning /

installation

VoIP

Intelligent Gateways (Networking Disparate Devices)

Distribution Networks (eg WiFi, HomePlugAV, Structured Wiring, MoCa,…)

Services Management System

Multi-Device User Navigation (e.g. consistent experience across desktop, handset)

Managed Services Plan (i.e. Carrier “Geek Squad”)

Net

wo

rkN

etw

ork

Des

kto

pD

eskt

op

Service Assurance Plans (e.g. desktop security and device maintenance offerings)

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Control

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Personalized Service

Application - not Equipment

Business / Lifestyle Impact

WireLine / WireLess, Video Interaction with Customers

Summary: “IP-Enablement for Summary: “IP-Enablement for Business”Business”Summary: “IP-Enablement for Summary: “IP-Enablement for Business”Business”

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convergence isn’t just for the big boys

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