converged mobile services – extending content and
TRANSCRIPT
Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks
Wi-Fi Business Development SummitOctober 2005
© 2005 Tatara Systems, Inc. All Rights Reserved
© 2005 Tatara Systems, Inc. All Rights Reserved2
Tatara Is Gaining Mobile Convergence Market Leadership Through Continued Execution
Focused exclusively on mobile convergence• Founded in 2001 and staffed by experienced team of communications veterans• Platform delivers services today with graceful transition to the future• Recognize that true convergence is more than just voice
Tier 1 investor partners• Fully funded to profitability
Performing with key customers• Close partnerships solving real business problems• Operational (7X24) and delivering services revenue today
© 2005 Tatara Systems, Inc. All Rights Reserved3
Mobile Convergence Is Occurring In Stages
2005 2006 2007 2008
2.5G 3G
4G
Coverage
Pe
rfo
rma
nc
e
Wi-Fi802.11
Wi-Fi802.1
1g/a
Wi-Fi802.11e/i/n
WiMAX
Mobile Office
Net
wo
rkC
on
verg
en
ceD
evic
eC
on
verg
en
ceS
ervi
ces
Co
nve
rge
nce
Performance
De
vic
e C
os
t
Mobile Applications& Content
Fixed MobileConvergence
Handset & Laptop & Blackberry
& Desktop Phones
Dual-modeSmartphones &
Laptop
ConvergedDevices
© 2005 Tatara Systems, Inc. All Rights Reserved4
Mobile Convergence Drivers
Broadband Wireless Networks
ConvergedMobile Devices
Mobile Applications & Content
MobileConvergence
© 2005 Tatara Systems, Inc. All Rights Reserved5
Key Provider Capabilities to Deliver Successful Mobile Offerings
Availability of Devices
• Services across a variety of devices• Feature consistency across platforms• Attractive pricing for multimode devices
• Established relationships/ installed base• Deep understanding of targeted market• Ability to differentiate and support solutions
Channel to Market
Mobile Content &
Apps
• Mobilizing Content that is useful• Optimized based on network• Value added or exclusive vs. alternatives• Easy to access w/ connectivity
Val
ue
Ad
d S
ervi
ces
Bas
ic C
on
nec
tivi
ty
Ultimate Mobile Winners will deliver compelling and cost effective packages:
connectivity, content or bundled
Access to Robust
Network(s)
• Ubiquitous coverage• High performance (low latency/ >200kbps)• Ability to support in real time
MobileOperators
RemoteAccessPlayers
WebPlayers
TraditionalBrands
Wi-FiAggregators
Insurgents
© 2005 Tatara Systems, Inc. All Rights Reserved6
Mobile Network Operator:Mobile Office Expansion
Handset
Laptop/PDA3G data cardEmbedded Wi-FiMobile Connect App
+
Basic Mobile Professionalor “Prosumer” Package Coverage Expansion
Expand CoveragePlanes
InternationalHotels/ Airports/etc.
AdditionalFootprint
Branded services expansion• Differentiated services/ Rapid ROI• Logical addition to core mobile offering• Leverages 3rd party business relationships
“New” services $Enable ServicesOffer
Content viaDatacards
Enterprise MobilityFMC
Thick vs.Thin Delivery
Options & LBS
ConvergedMobile
Messaging
orBased on performanceor commercial
Extend Reach of Services
MNO or MVNO with Tier 1MNO relationship can offer true FMCChoice of who controls identity to deliverseamless services & user experienceIndependent of network or location
Improved Security & Ease of Use
LimitedWi-Fi Roaming
Improved Customer
Satisfaction
Support &Diags
Fast &Reliable
Connections
SimpleConsistent
U/I
SecureAuth
© 2005 Tatara Systems, Inc. All Rights Reserved7
Web/ Established/ Insurgent Content & Applications Providers Racing To “Mobilize”
Application
Mobile DeviceEmbedded Wi-Fi
+
Voice Package Example Differentiate
& Productize Offering
Branded services expansion• Differentiated services/ Rapid ROI• Logical addition to core VoIP offering• Leverages 3rd party business relationships• Stake leadership claim in emerging mobile market
Broaden Markets
ExpandTo Non-PC
Devices
ContentBeyondVoice
Branded Expansion
Bundled Wi-Fi Access Includedwith Skype Out Offering
Over 3G
Any BroadbandConnection
Improved Security & Ease of Use
Support &Diags
Fast &Reliable
Connections
SimpleConsistent
U/I
SecureAuth
New Services
Enhanced ProductNew Revenue
© 2005 Tatara Systems, Inc. All Rights Reserved8
End User Attributes Of A Superior Offering
Broad Coverage In buildings/ planes/ international Best cost routing options Public & Private networks
Easy To Use Single branded experience No configuration/ NAT/ Firewall issues Seamless applications across networks Reliable and fast connections
High Security Proven authentication mechanisms Protection of credentials and data Integration with legacy authentication, billing,
accounting and customer care systems
Compelling Services Handset features to laptop data card
(i.e. Content, converged mobile messaging)
Intelligent decisions: thin vs. thick delivery options, QoS
Enable location based services & content
Presence Management Single identity across network of choice
Select identity across multiple devices
(i.e. 3G data card & handset)
Managed identity could be 3G or other
Real-time Operations & Support Issues resolved via single call to home carrier
Single bill
Real-time network and device information
Content : Opportunities to differentiate beyond basic connectivity
© 2005 Tatara Systems, Inc. All Rights Reserved9
3G Infrastructure
Mobile Connectivity And Presence Management Across Access Networks
Cellular
HomeOffice WLAN
PublicWi-Fi
Hotspots
Service Provider
Secure Tunnel to Device (SSL & IPsec) Secure Authentication & Services Control Presence & Identity Management Extension of 3G & Enterprise Capabilities Flexible Billing Robust Visibility & Reporting Content Delivery
RemoteOffice
HeadquartersEnterprise
WLAN
WirelessWAN
Internet
SOCC
PacketCore
SIP ( IMS Core)
IP Apps & Content
OSS/BSS Systems
PSTNPSTN
Internet
Internet
ConvergedMobile
Services
© 2005 Tatara Systems, Inc. All Rights Reserved10
Secure, Fast, Integrated Access and Mobility
ISP
Service Provider
1. DHCP; get IP address
2. Open SSL/IPSEC tunnel
3. Authenticate user
4. Authorize & Signaling for data service(s)
5. Data transfer
6. Accounting
HLRHLR
1.
2.
3.
4.5. (LDAP)
Service Authorization
(LDAP)Service
Authorization
Customer Care
Customer Care
Billing/Mediation
Billing/Mediation
Accounting/Reporting
Accounting/Reporting
6.
Internet
AccessController
Data Transfer< 1 second
Content ServersContent ServersMediaGateway
MediaGateway MessagingMessaging
© 2005 Tatara Systems, Inc. All Rights Reserved11
Expanding Existing Service Offerings By Extending Content and Services
EthernetContent & Services: - Any IP Network- Any Device- One Phone Number
WiMaxWi-Fi
Seamless “One Number”Services Across Networks
MobileWAN
Internet
Enables Carriers To Offer A Differentiated Service Providing Users Expanded Messaging Capabilities
Mobile Carrier’sCore Network
© 2005 Tatara Systems, Inc. All Rights Reserved12
Access to 3G Applications / Service Catalog over IP
“Content Services” Over IP
Send APN
Get subscriber data
Establish PDP context
WAP ServerWAP Server
HLR
Content transfer
3
1
4
2
6GGSNGGSN
7
5
AAA
Content transfer
Example: Access to GPRS applications over Wi-Fi- Consistent User Experience- Leverage content relationships and existing WAP service catalog- e.g. Ringtones,WAP/Web applications, -QoS-aware content download (thick vs. thin based upon bearer)
Content transfer
© 2005 Tatara Systems, Inc. All Rights Reserved13
Key Content Delivery Challenges
XML
XML/SIP
LDAP
SS7MAP
SSL/TLS/IPSec tunnelSIP/XML messages
1
1. SIM authentication
ContentProvider
ContentManagement
Platform
IPTV
HLR OSS/BSS
LocationLocation ServicesServices
VoiceVoice
GamesGames2
2. Service authorization
3
3. User requests content
4
4. Request session state information (identity, network, device, QoS, location, etc.)
5
5. Update to Content Management system on session state• If allowed, start content• Not allowed, recommend alternatives
6
6. Secure delivery of services through NAT/Firewalls
© 2005 Tatara Systems, Inc. All Rights Reserved14
Intelligent Real-time Content Delivery Mechanism
PublicWi-Fi
Hotspots
VideoDownload
Inquiry
Video streamed to subscriber
Video not recommended;Option to view clipwith location of network with sufficient bandwidth Two Users Request
Streaming Video Content
Session Management
DeviceNetwork
Identity
QoS
Preferences
Service
LocationPresence
Real-Time Network/Session
Information
© 2005 Tatara Systems, Inc. All Rights Reserved15
Thick/Thin Content Delivery
ContentLocation
ContentManagementPlatform
Establish network connectionover 3G
Tunnel over 3G
Request content by clicking on a link
Query Bandwidth for userBearerInfo Request (user ID)
BearerInfo Response (user ID, 3G/Wi-Fi/Failure)
Send Notification “Wi-Fi network available. Use that for an enhanced experience”
Establish network connection over Wi-Fi
Tunnel over Wi-Fi
Request content by clicking on a link
Download narrowband content (e.g. ringtone)
Query Bandwidth for user
BearerInfo Request (user ID)
BearerInfo Response (user ID, 3G/Wi-Fi/Failure)
User views streaming content
Display session statistics
Present narrowband content link
Query Bandwidth Response
Present wideband content link
Query Bandwidth Response
Convergence Gateway
© 2005 Tatara Systems, Inc. All Rights Reserved16
Real-time Customer Support And Marketing Data
Real-time Connection Data
Troubleshoot Problems
Network Monitoring
SLA Auditing
Usage & Fraud Detection
Business Analytics Reporting
Performance Results
Customer Usage Patterns
Roaming/ Peering Data
Categorize Users
0%
10%
20%
30%
40%
50%
60%
BOS SEA SFO LGA MCI DFW SJC DEN PHL
TWI AT&T TMobile Concourse Sprint Wayport Wayport AT&T AT&T
Access FailuresSignal StrengthLink Errors
Top 10 Partner Hotspots with Wi-Fi Service Issues
Time (sec)
© 2005 Tatara Systems, Inc. All Rights Reserved17
HSDPA
Tatara’s Mobile Services Convergence Platform
Tatara Subscriber
Gateway
Services Operations
Control Channel
UMTSEV-DO
DSLWi-Fi
GSMCDMA
Cable
Fiberto x
• Secure connection to “home” network• Low overhead for control traffic• Bearer for key applications (Voice/ SMS)• Valuable marketing & support data
• Carrier grade centralized element• Highly scalable• Flexible with high performance• Tracks subscriber presence & location
• Tatara SDK or thin client• Offers users consistent and easy U/I• Branding opportunity for provider• Monitors sessions and performance
Tatara Client
Tatara Subscriber Gateway (TSG)
SDK
Tatara MobileServices SDK
TataraServiceManager
Application
Service Provider’s Central Office
Client Devices
© 2005 Tatara Systems, Inc. All Rights Reserved18
Summary:Service/Content Delivery, What’s Needed?
Service Providers are positioned to deliver compelling and differentiated services.
• Service/content mobility between cellular and IP access networks and multiple device types (e.g., laptop, PDA)
• Leverage existing networks and provide a graceful evolution to future architectures
Fast network detection Reliable, fast, and secure network authentication Service authentication Integration with legacy authentication, billing, accounting and
customer care systems Secure delivery of content through NAT/firewalls Real-time information on the network and device Intelligent network decisions on content delivery (thick/thin,
bandwidth, QoS)
© 2005 Tatara Systems, Inc. All Rights Reserved19
Contact Information
Jonathan MorganVice President Product Management
+1 978.206.0838 direct+1 978.771.3971 mobile+1 978.206.0888 [email protected]
35 Nagog ParkActon, MA 01720-3440