a distinctive art form which can allow really

interesting creative opportunities' (P.Fraser 2005)

Camera work has an impact on the meaning of the video

- Movement- Angles- Close up shots

Editing techniques are important in music videos, different effectscan create different moods and emotions.

Mise–en-scene

- Props- Costume- Location- Facial expressions

Slowly paced camera movementand editing throughout – not distractedby fast paced shots, therefore can understand the meaning of the video.

Shots of a performance, suchas the artist singing or playingan instrument.

Often tends to be based upone person and their feelings.For example a boy singing abouta girl.

The locations tend to beisolated places such asrun down areas. Or a locationthat reminds them of the personwho they are singing about.

“Genres are created through a process of repetition and recognition leading to anticipation and expectation.” -Graham Burton 2000. His theory of genre suggests that throughout one genre there are many codes and conventions that link it to its particular genre. This is done by repeating techniques in which its conventions become recognisable to the audience