controlling the uncontrollable: managing the rise of byod in the enterprise

Apperian Overview Rise of BYOD in the Enterprise

Chuck Goldman

Founder and CSO

About Apperian

Leading cloud-based mobile application management platform for the enterprise.

We Drive Mobile ROI

Cloud

Platform

Security

✦  Instant deployment with no cap-ex

✦  MAM “Bus” to provide a full suite of technology

for everything from SDK to device

✦  IT policy control for BYO devices with end user

satisfaction and higher adoption - MDM optional!

Shifting mobile market

Blackberry

Windows Mobile

Users

Android

iPad

iPhone

6.8 Million devices activated on Christmas ’11

75.5% of US workforce mobile

in ’13

$3B paid to app ��developers by

Apple

18 Billion iOSx��App downloads

500k iOSx Apps, 400k Android Apps

66% of US jobs��require PC/

Internet

2015

3 Billion iPad Apps downloaded

$6.6B market

forrester

Shifting enterprise Devices!

Users

Corporate Issued

2015

$6.6B market

forrester Bring-Your-Own-Device (BYOD)

“70% surveyed��have a BYOD policy”

451 Group survey, 2012

Tectonic Plates of the Mobile Enterprise

Consumer Apps BYOD

Personal/Work

iPad Baby Boomers

Remote Management Exec Dashboard

Platforms Galore!! MEAP MDM MAM

Cloud Web Services

Security!

TECTONIC PLATES OF MOBILE ENTERPRISE

Enterprise Mobile

Ecosystem

★  “Don’t touch my phone!” ★  No useful enterprise apps

★ No enterprise app��marketplace

★  Difficult to get apps installed ★  Apps & data needs to be secured

Enterprise Mobile challenges

★  Supports BYOD ★  Focus on users and apps

★ Connect providers with buyers

★ Cloud-based ★ Manage mobile policies

Mobile App Management

•  Role-based catalogsHighly customizable

•  App ratings for dev feedback •  Crowdsourcing for idea curation •  Secure content streaming

Worker benefits

•  Empowering IT! •  Cloud-based & scalable •  Support for:

•  Enterprise SSOBYOD, corporate-owned & kiosk device support

IT benefits

Stri

ctly

Con

fiden

tial

11

Mobile App Management (MAM)

Mobile Device Management (MDM)

Focus Users Devices

Managed Elements

Apps Device

Usage Model Self-Service Centralized Push

Best Suited For Worker- or Corporate- ��owned Device

Corporate-Owned Device

Delivery Cloud-based On-Premise (typically)

Mobile Management Approaches

Stri

ctly

Con

fiden

tial

12

Public vs. Private App Store

iTunes and Android App Stores

•  Searching within 500K Apps •  Requires public account •  Device-by-device install •  Manual update process •  No app & data disablement •  No management ability

Private, branded App Store

Enterprise

•  Secure, branded catalog •  “In-house” custom apps •  Multi-device, multi-app install •  Self-service or IT push updates •  Identity-based provisioning •  Reporting/Analytics

Enterprise Application Services environment

apperian EASE

•  Showcase for custom enterprise apps •  Apperian & 3rd party apps

•  One-click publish into EASE •  Mobile app lifecycle automation

apperian marketplace

•  Integration team for EASE and Marketplace Apps •  Apps in days or weeks not months •  60+ Enterprise Apps designed, built & deployed

Apperian Client Services

Analysis

Security

Mobile Strategy

Location Awareness

External Accessories

Integration with Backend Systems

Event Driven Analytics

Imaging / Scanning

Augmented Reality

Provisioning

Deployment

Support

Stri

ctly

Con

fiden

tial

Apperian Epicenter

Epicenter - The First Social Corporate Directory

Leverage internal social networking Visually navigate your organization Location Aware Content Find the right people with the right skills Collaborate with key players to solve problems

“policy-wrap”

App

Enterprise SDK

11"11"

Location-based Content

App Authentication

App Availability

App Lock

App Delete

Admin based/Dynamic

All based on Core Location

2!

Geofencing - Location Metadata makes Enterprise Data Smarter!

“GEOFENCING API”

Stri

ctly

Con

fiden

tial

Bottom line •  Enterprise Mobility Market in flux, BYOD is disrupter

•  Current MDM/MAM/DIY only solve pieces of the puzzle

•  Apperian’s vision is to bring it all together

•  Complete app lifecycle management

•  For workers, IT & app providers

•  Cloud solution is proven

•  Our success is measured by our customer’s success

20

Thank You! [email protected]

Controlling the Uncontrollable - Managing the Rise of BYOD in the Enterprise

With Apperian and Verivo Software

April 25, 2012

Building Apps with BYOD in Mind

Christopher P Willis Chief Marketing Officer Verivo Software, Inc.

2

Introducing Verivo Software

The Enterprise Mobility Company • Focused on accelerating business results for our

customers • 2011 a record year: - Customer-base increased by 40%+ - Revenue run rate increased by 50%+ - Employee base increased by 55%+ • Hundreds of customers globally across many industries • Worldwide ecosystem of sales & services partners

3

Own Your Mobility

• Verivo’s enterprise mobility platform allows you to: - Design and build apps much faster - Deploy apps simultaneously across multiple device types - Centralize the management of deployed apps - Implement updates to apps with agility

4

The Verivo Platform Advantage

• Rapidly build, deploy manage and update native mobile applications for multiple device types

• No specialized programming expertise required • Robust enterprise solution: unlimited data integration,

unmatched security, performance monitoring. • Lowest total cost of ownership • Value-based pricing model makes mobility affordable • Industry-proven solution: 10+ years developing enterprise, B2B,

and B2C mobile applications across a wide range of industries

Enterprise Mobility - The Past Was Easy

Then • One device to rule them all… BlackBerry • All enterprise apps were built for BlackBerry devices • One security and management infrastructure: BES

Today • Devices are flowing into the enterprise from everywhere • Building for only “supported” smartphones means unsupported users • Building apps for each device type is costly, with a high

percentage of rework required

6

The New World of Mobility Requires Agility

The New World of Mobility

• 70% of devices used in business are purchased by users

• In May 2011, there were 45 devices released on 4 different operating

systems.

Use Case: Knowledge Workers (Information as needed, when needed, where needed)

Requirements: Rapidly Changing

Strategy: Agile

§ Focus on tasks that make an immediate impact § Develop and deploy the app

§ Rapid feedback and learning how to improve the app § Rapidly deploy improvements

§ Continuous, rapid improvement of the app

What are your options for developing mobile apps?

Native App Method:

Custom

Development App

Rich experience,

device specific features Advantages

Highest performance

for graphics intensive apps (gaming)

Time to

Slow Market

Programming

Objective C, .NET Expertise

CF, C#, J2ME

Agility

Low Cross-device

Months

support Make/Deploy

Months

Changes Total Cost of

High

Ownership


Native App

Web App Method:

Custom

Custom

Development

Development App

Rich experience,

Lowest common

device specific

denominator features

experience

Advantages

Highest performance

“Long-tail” device for graphics intensive

support

apps (gaming) Time to

Slow

Fast

Market Programming

Objective C, .NET

HTML, JavaScript,

Expertise

CF, C#, J2ME

CSS3 Agility

Low

Moderate

Cross-device

Months

Months support

Make/Deploy

Months

Weeks Changes

Total Cost of

High

Low Ownership


Native App

Native App

Web App Method:

Custom

Code Generation

Custom

Development

Platform

Development App

Rich experience,

Rich experience,

Lowest common

device specific

device specific


features

experience

Advantages

Highest performance

Highest performance


for graphics intensive

support

apps (gaming)


Slow

Moderate

Fast

Market Programming

Objective C, .NET

Objective C, .NET CF,

HTML, JavaScript,

Expertise

CF, C#, J2ME

C#, J2ME

CSS3 Agility

Low

Low

Moderate

Cross-device

Months

Months

Months support

Make/Deploy

Months

Months

Weeks Changes

Total Cost of

High

High

Low Ownership

Key Needs in Mobile App Development

Multi-Device Support • Develop rich, native apps once

and run them on all smart phone and tablets. • Support device-specific feature

superset, not least common denominator

Enterprise Requirements • User authentication & authorization

• Offline access & synchronization

• Localized language support

• Performance & usage monitoring

Back-End System Integration • Integrate with any legacy, industry

standard, or external system. • Read/Write/Update access to data • Data security: data encryption, user-

level security

Mobile

Mobile Development Expertise Enterprise

Application • Mobile app requirements definition

Platform • Mobile app design

• Specialized programming skills

• Mobile app deployment


Native App

Verivo: Native App

Native App

Web App Method:

Custom

Agile Development

Code Generation

Custom

Development

Platform

Platform

Development App

Rich experience,

Rich experience,

Rich experience,

Lowest common

device specific

device specific

device specific


features

features

experience

Advantages

Highest performance

Agility: build, deploy &

Highest performance


update across all

for graphics intensive

support

apps (gaming)

devices rapidly


Slow

Fast

Moderate

Fast

Market Programming

Objective C, .NET

None (programming

Objective C, .NET CF,

HTML, JavaScript,

Expertise

CF, C#, J2ME

and scripting optional)

C#, J2ME

CSS3 Agility

Low

High

Low

Moderate

Cross-device

Months

Weeks

Months

Months support

Make/Deploy

Months

Less than one day

Months

Weeks Changes

Total Cost of

High

Low

High

Low Ownership

The Only Agile Mobile App Development Platform - Verivo

Source Coding Challenges

The Verivo Platform

Next Steps

• Learn more about building secure mobile apps using the Verivo platform. Contact us.

• See a detailed demonstration of the Verivo platform in our next

technical webinar May 10th: Verivo.com/resources/upcoming- webinars • Next Webinar: Mobile CRM Best Practices, Guest Speaker: William

Band, Forrester Research, May 3rd

• Meet the Verivo team at BlackBerry World 2012, May 1-3 in Orlando Florida. Schedule a meeting: [email protected]

• Learn more about Verivo at www.verivo.com

• Learn more about Apperian at www.apperian.com

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controlling the uncontrollable: managing the rise of byod in the enterprise

Technology