control the basics
DESCRIPTION
In this series, we will examine the pieces of your website that can be showcased to deliver the right information to your website visitors.TRANSCRIPT
![Page 1: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/1.jpg)
On your site,
every detail matters.
![Page 2: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/2.jpg)
Control the Basics
The first step to a successful website is to optimize everything you
already have.
Just like working with a customer on
your lot, your website needs to
provide customers valuable
information to help them throughout
their research and buying process.
![Page 3: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/3.jpg)
Control the Basics
In this series, we will examine the pieces of your website that can be
showcased to deliver the right information to your website visitors.
![Page 4: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/4.jpg)
Provide accurate and easily navigable
content for your visitors.
![Page 5: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/5.jpg)
Ensuring Your Content is Complete
Are your phone numbers for all departments accurate?
![Page 6: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/6.jpg)
Ensuring Your Content is Complete
Are your hours of operation correct?
![Page 7: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/7.jpg)
Ensuring Your Content is Complete
Is your inventory easy to navigate, and do you have pictures, video,
and detailed information?
![Page 8: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/8.jpg)
Ensuring Your Content is Complete
Do you have a list of services or specials you provide?
Maximize your service opportunities by opting into all relevant campaigns.
Make sure your offline and online promotions are consistent.
![Page 9: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/9.jpg)
Your dealership and your customers are always
changing and evolving, and so should your website.
![Page 10: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/10.jpg)
Maintaining and Reviewing Site Elements
Review and refresh your content weekly to optimize your site's
SEO value.
Who is responsible for updating your site?
![Page 11: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/11.jpg)
Maintaining and Reviewing Site Elements
Monitor your site metrics - traffic, page views, click-through
rates, leads, where visitors come from - to gauge your ROI.
![Page 12: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/12.jpg)
Now that your content is accurate and updated
regularly, build your audience.
![Page 13: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/13.jpg)
Marketing Your Site to Maximize Your Dollar
Ensure that your URL is short and easy to remember.
![Page 14: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/14.jpg)
Marketing Your Site to Maximize Your Dollar
Tip: Save your site as an app on smartphones when customers
come in for sales and service.
![Page 15: Control the Basics](https://reader030.vdocuments.mx/reader030/viewer/2022020218/5598a9631a28ab91268b462d/html5/thumbnails/15.jpg)
Like this presentation?
Share it or save it for later with links
above!