Marc Jacobs International(LVMH Group)

Casey Alyson Chelsea Ebony➵ ➵ ➵

EXAMPLES

• Licensor chooses the product categories to be licensed

• Licensor finds and negotiates a license with the best licensees

• Licensees develop concepts, prototypes and final production samples and submit for approval

• Licensor approves licensed products for sale

• Licensees sell licensed products to authorized retailers

COMPANY DESCRIPTIONMarc Jacobs InternationalJOB DESCRIPTIONResponsible for managing all Licensing efforts for Jewelry and Swimwear to include Advertising/ Marketing, Product Development, Financial Analysis while maintaining a high quality brand image through effective leadership. Advertising/MarketingResponsible for overall strategy, day to day marketing and advertising initiativesMonitor contractual spendSeasonal media plans and activities/eventsAssist with visual merchandising requests with GCS and 3rd party vendorsPOP displays, in-store animations, fixtures and packaging

ProductEnsure that for each product category the product development reflects the true heritage of the of brand and approval process are standardized in order to maintain integrity of the brandDevelop, maintain and coordinate timelinesWork hand in hand with DesignersTraining Materials (print and digital) and Ecommerce training sessions Financial/ResearchAnalyze all financial submissions by LicenseeMonthly wholesale shipments and retail salesQuarterly royalty reports and seasonal bookings3 year Business PlansEvaluate market trends, competitive position and business news by category Conduct auditsAssist with budget planning

GENERAL Drive growth while controlling distribution (maintain detail records relating to distribution, account approvals, etc.)Develop network of relationships and partnerships with LicenseesWorked cross functionally with internal parties in order to facilitate the management of licensed productsProtect Brand DNA and imageManage contractual complianceSupervise Asst. Brand Manager/Coordinator Licensing

QUALIFICATIONSBachelors DegreeHigh energy, results oriented person with entrepreneurial spirit and high integrityStrong analytical skillsHighly proficient in Excel and PowerPointADDITIONAL INFORMATIONAll your information will be kept confidential according to EEO guidelines.

HOW TO LICENSE A PRODUCT

HOW TO LICENSE A PRODUCT

Does your company have trade dress protection? Yes, Marc Jacobs has trade dress protection. On February 7, 2010 Marc Jacobs Sued Ed Hardy for Trade Dress & Trade Mark Infringement on one of his bags. Marc Jacobs designs apparel and accessories, including purses, and has a pending application for its random “Marc Jacobs” scrambled trademark. Marc Jacobs has applied the scrambled trademark to the inside lining of the “Marc Jacobs Pretty Nylon” tote bag. And the tote bag’s “size, shape, color or color combinations, product design, texture, and selection and arrangement of materials and accessories” are claimed to serve as its trade dress. Plaintiffs accuse Defendants of selling tote bags that “bear trade dress that unlawfully copies or imitates Plaintiffs’ unique, distinctive, and non-functional Marc Jacobs Pretty Nylon Tote Trade Dress and/or that unlawfully bear marks confusingly similar to the Marc Jacobs Scrambled Trademark.” In addition, Plaintiffs assert claims for unfair competition under Cal. Bus. & Prof. Code § 17200 and constructive trust.Since the parties’ products apparently bear their respective trademarks, it will be interesting to see if customers are confused about the source of the products. The case is Marc Jacobs Trademarks, LLC et al. v. Eagles Clubs International, Inc., et al., CV10-00456 CBM (C.D. Cal. 2010).

• The choice of Sephora as the main retailer should not surprise anyone.

• Marc Jacobs- the fashion brand- is part of LVMH, the company that owns Sephora and many of the brands that are sold exclusively in the store.

• (Marc Jacobs fragrances are licensed to Coty, though).

• Below you can see the Marc Jacobs Beauty counter display at Sephora.

Marc Jacobs licenses with Sephora

Neville Jacobs

https://www.smartrecruiters.com/MarcJacobs/71931347-assistant-brand-licensing-manager

http://smallbusiness.chron.com/license-sell-name-brand-clothing-31361.html

http://www.safilo.com/en/4-press-releases.php?cont=762

http://www.marcjacobs.com/marc-jacobs/womens/ready-to-wear/resort-14-ready-to-wear/

http://digitalbookshelf.artinstitutes.edu/#/books/978-1-60901-672-2/content/element/877?locs[]=77-7&locs[]=140-5&locs[]=458-7&q=brand+license

SOURCES

SOURCES 

http://www.trademarkia.com/company-marc-jacobs-trademarks-llc-765719-page-1-2

http://www.nowpublic.com/style/marc-jacobs-sues-christian-audigier-handbag-trademark-2572405.html

http://fashionista.com/2010/02/marc-jacobs-sues-ed-hardy-over-embroidered-ugly-nylon-bag/

http://www.iptrademarkattorney.com/2010/02/trademark-attorney-trade-dress-infringement-marc-jacobs-nervous-tattoo-audigier-ed-hardy.html

http://www.caseclothesed.com/how-do-you-translate-marc-jacobs/#more-1936

http://www.registeringatrademark.com/trademark-requirements.shtml