contoh business plan - fruity cool

8/10/2019 Contoh Business Plan - Fruity Cool

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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL

KUANTAN, PAHANG.

Tel No =09-5361828

FACEBOOK=FRUITY COOL EAST COAST

ACKNOWLEDGEMENT

Alhamdulillah, we have finally completed the overall business plan for

Entrepreneurship (ENT300) subject. We would like to express our sincere gratitude from

the bottom of our heart, firstly for our Almighty God, Allah SWT for making us

completing this task with ease and in accordance with the period specified. Thank you

God!

Secondly, we would also like to thank our group members, Ahmad As-Shaqawi

Bin Mohd Zin, Mohammad Hambali Bin Mazlan, Siti Noor Zarifah Binti A. Rahman, and

Khusnanida Binti Zakaria for the effortless and never ending spirit and cooperation in

completing this assignment. Without the great effort from us all, we will never complete

this task.

Thirdly, we would like to sincerely thank our project guide and

Entrepreneurship lecturer, Miss Nurul Aisyah Awanis Binti A-Rahim for providing us

with the continuance of guidance and encouragement in carrying out this assignment. Also

for all the information you feed us, we would like to say a massive thank you, Miss.

Fourthly, we would also like to express our great gratitude to Encik Syahrizal, the

supervisor of Cool Blog Dungun and the other employees, either directly or indirectly

involved, for the great explanation and supportive information they provide us with. Thank

you for all the cooperation and we really had fun interviewing them.


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Last but not the least, we also wish to express our most gratitude to our beloved

parents and friends for the pure and precious support and some information provided in

order for us to complete this assignment. We are very grateful for that, and thank you so

much. We do hope that this assignment will fulfill the requirement needed. We gain so

much interesting knowledge from doing this assignment and not to mention that we have

so much fun in completing it. May this assignment bring us good, for the future.


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EXECUTIVE SUMMARY

Fruity Cool is a fresh fruit juice shop that markets varieties of flavors fresh fruit with

natural and wide varieties of fruit toppings. The juice will be produced by the employees of

Fruity Cool itself based on the procedure that have been implemented. The materials needed

in producing the juice and also the natural toppings will be purchased and sourced from a

quality local supplier.

Fruity Cool kiosk will be located at the eye of Kuantan. This strategic place is chosen since

this is a well develop area with lots of shop lots, schools, hotels and even the offices. This

area is also considered as the main traffic area of the students, workers, families and even the

tourists.

The primary customers will be drawn from this particular area and also around 10 km from

our store. Customers that come or walk around the area of East Coast Mall will eventually

visit our store, and they will make a purchase on an impulse basis in their lunch. We have

also analyzed the market here and we found out that there is no store that sells fresh fruit

juice in this area.

Hence, Fruity Cool will be the first of its kind. The four managers of the Fruity Cool will be

the local partner who will share 25% of the profits and revenue gained and therefore manages

the daily operations of the business. The local authority will oversee the overall running of

the business and will eventually make frequent trips to Fruity Cool to ensure that the business

objectives that are stated will be met. In addition to that, the 4 manager will work at the store

as a cashier and staff.


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1.0 INTRODUCTION

Fruity Cool is a company which offers mainly fresh and tasty fresh fruit juice, with

varieties of delicious and attentive flavors and toppings in accordance with the consumers

desire. Fruity Cool promises satisfaction in every juice we make to the customer. The

quality of the companys product is paramount since we consider the Quality control and

Quality Assurance as our prime consideration.

Besides that, Fruity Cool will be operating its business on this coming January 2013.

Fruity Cool is likely to be happy to provide some nutritional product where all people in

the community can taste and enjoy, starting from the children, teenagers and even the

adults. The main purpose of Fruity Cool is to serve a happy lifestyle to the three main

boosters of the country that are the children, teenagers and the adults. Healthy lifestyle

will lead to a healthy community. We wish to help the community to have a better lifestyle

with our product.

Fruity Cool is a partnership form of business that is situated at Lot 52, Ground Floor East

Coast Mall, 26100 Kuantan, Pahang. The operation date would be on January 2013. In

addition to that, we will open our business at 10.00 a.m. until 10.00 p.m. every day while

our operation at 9.30 a.m. until 10.30 p.m. every day. Through this line, we really hope

that Fruity Cool will be beneficial to the community and that we can objectify our main

purpose that is to lead a healthy lifestyle and creating a healthy community.


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2.0 PURPOSE OF BUSINESS PLAN

The purposes are:

To obtain working capital loan from Maybank to open shop and to buy stock

As evidence that we are really interested in running a business.

As a guideline for us in making the decision to manage the day by day

operation as one of control device.

To guide the manager to assess the business ventures objectively, critically

and practically.

With the market observation and research on competitors strength and

weaknesses that we conduct, we are really confident that this business plan

will lead us to a successful place.


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3.0 BUSINESS BACKGROUND

Name of Business : Fruity Cool

Business Address : Lot 52, Ground Floor East Coast

Mall,26100,Kuantan,Pahang

Correspondence Address : Lot 52, Ground Floor East Coast

Mall,26100,Kuantan,Pahang

Telephone Number : +609 536 1828

Fax number : +609 536 1828

Form of Business : Partnership

Main Activity/Activities : Fresh Fruit Juice

(Product and service)

Email : [email protected]

Date of Commencement : 1st January 2013

Date of Registration : 1st December 2012

Company Registration

Number : A11363

Name of Bank : Maybank (partnership account)

Bank Account Number : 06120079870520


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PARTNERSHIP AGREEMENT

This partnership agreement is made of :

Ahmad As-Shaqawi Bin MohdZin

Muhammad Hambali Bin Mazlan

Siti Noor ZarifahBintiA.Rahman

KhusnanidaBintiZakaria

This partnership agreement is signed by all partnership members:

AHMAD AS-SHAQAWI BIN MOHD ZIN

(930527-06-5611)

.

MUHAMMAD HAMBALI BIN MAZLAN

(930313-11-5353)

SITI NOOR ZARIFAH BINTI A.RAHMAN

(930209-11-5310)

KHUSNANIDA BINTI ZAKARIA

(910228-06-5330)


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CHAPTER 4: PARTNERS BACKGROUND

General Manager/Administration manager

Name : Ahmad As-Shaqawi Bin MohdZin

Identity Card Number : 930527-06-5611

Address : No.25, Kampung Sungai

KarangPantai,26100, Kuantan,Pahang

Telephone Number : 014-5288368

Date of Birth : 27/05/1993

Age : 20 years old

Marital Status : Single

Academic Qualification : SPM and pursuing in diploma public

administration

Courses Attended : 1) Public Admin

Skills : 1) Fluent in English and Malay language

2) Multi-tasking and caliber in work

Business experience : None


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Present Occupation : General Manager of Fruity Cool

Working experience : Cashier at serbaneka shop

Capital contribution : RM 12500

Operation Manager

Name : Muhammad Hambali Bin Mazlan


Address : E-124 KampungWakaf Mempelam,

21060 Kuala Terengganu,Terengganu



Age : 20 years



administration

Courses Attended : Public Admin

Skills : 1) Excellence in Operation Management


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2) Easy to make good relation with third parties


Present Occupation : Operation Manager at Fruity Cool

Working experience : Work as promoter at Jakel.


Financial Manager

Name : Siti Noor ZarifahBintiA.Rahman


Address :Wangsa Maju,seksyen 1, Setapak,53300 Kuala

Lumpur



Age : 20 years old


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Academic Qualification : SPM and pursuing in diploma public admin

Courses Attended : Public admin

Skills : 1) Excellence in calculating


Present Occupation : Financial Manager at Fruity Cool

Working Experience : Promoter at Jaya Jusco



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Marketing Manager

Name : Khusnanida Binti Zakaria


Address :No.16,Jln Anggerik,47100,Puchong

Perdana,Selangor



Age : 22 years old



admin

Courses Attended : Public Admin

Skills : 1) Creative thinker

2) Certificate in typing and computerizing


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Business Experience : None

Present Occupation : Marketing Manager at Fruity Cool

Working Experience : Promoter at Ekonomi Berjaya SdnBhd


4.0 BUSINESS LOCATION

6.0 ORGANIZATIONAL

PLAN


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6.0 INTRODUCTION TO ORGANIZATION

Vision

To become the Worlds Premier Frozen Yogurt Company, Offering Healthier,

Superior Tasting Products, To People Around The World!

Mission

To create the finest quality natural frozen yogurt product with a commitment to

incorporating the freshest and richest ingredients into a world class product.

To meet the highest standards of excellence with superb service and product offerings

in a friendly, sparkling, and soothing atmosphere


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To relentlessly seek out and proactively responds to the changing needs of our

customer

To create an enlightening in which an entire family can enjoy additional bonding time

away from home.

Objective

LoveFroyo focuses on being the leading company that specializes in dairy products

industry alongside with taking care of the community as our social responsibility. By

doing this, we do not only can develop the nation now, but we can also prevent the

percentage of critical disease that is quite worrisome for the next generation. This is

because LoveFroyo offers a superior alternative that provides healthy and tasty toppings,

with frozen yogurt that is naturally great source of calcium, protein and vitamin,

cholesterol free and less sugar that are very healthy for the body.

The main objectives of LoveFroyo are firstly to create the brand awareness among the

community, especially for the three major boosters of the country, consisting of the

children, teenagers and adult for out nutritious frozen yogurt. We believe this good attitude

should be taught in the early age, so that they will prefer nutritious food for their

development and also to avoid and even prevent any unwanted sickness in the early age.

The parent also should take the good nutrition product to get a healthier life.Besides that,

Love Froyo also focuses on achieving our targeted sales, which is RM 934,000 for first


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year of the operation. In order to achieve that target sales, we will always try to promote

LoveFroyo in every way that we can, and that includes the use of mass media regularly

and also the internet.

Other than that, LoveFroyo also focuses on

expanding and establishing our business all over

Malaysia, by establishing the branch outlets all over

Malaysia, so that Malaysians can enjoy our

nutritious frozen yogurt. Lastly, Love Froyo also

stress on the full enjoyment the quality time the customer spend in our store. LoveFroyo

provides an enlightening atmosphere for the customer, especially the families that spend

their quality time together at our store, such as a harmonic music background, a calm

viewpoint and also the playground for the children so that they feel homey, even if they

are not at home.

6.1 BUSINESS LOGO


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LoveFroyo

Indicates that everyone loves, or the lovers of the frozen yogurt

Cup with frozen yogurt

Represents our product, frozen yogurt, provided with different sizes of cups

More Froyo More Healthier

Means that by eating more LoveFroyo, you will be more healthier since our

LoveFroyo is the source of calcium, proteins, vitamins, cholesterol free and less sugar

Red (Intense, Passion)

Represents our spirit and passion in operating managing the business

Purple(Extravagant, royalty)

Represents the luxury that the customer will experience from our frozen yogurt

Blue(Calm, faith)

Represents the full satisfaction the customer will feel from our frozen yogurt


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GENERAL

MANAGER

Cik Aqilah Munirah

Binti Ishamudin

ADMINISTRATIVE

MANAGERCik Nor Fateha

Hidayah Binti Mohd

Zainuddin

CLERK

Nur Akmal

OPERATION

MANAGER

Cik Fatehatul Syifaa

Maulad Wahi

STAFF

Lisa Surihani

STAFF

Safee Sali

STAFF

Krishni Maniam

STAFF

Maya Karoon

MARKETING

MANAGER

Cik Khalifah Nur Ezati

Binti Hassim

SUPERVISOR

Wan Zack

STAFF

Hafiz

STAFF

Adira

FINANCIAL

MANAGER

Cik Asha Roshada

Binti Lot Hashim

6.2 ORGANIZATION CHART

Figure 2:Organizational chart


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6.3 MANPOWER PLANNING

Table 6.1: Position and the number of staff

POSITION NUMBER OF STAFF

Managing partner 1

ADMINISTRATIVE :-

Administrative partner

Operation partner

Marketing partner

Financial partner

4

Staff 8


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6.4 SCHEDULE OF TASK AND RESPONSIBILITIES

Table 6.2: Schedule of tasks and responsibilities

POSITION MAIN TASK

GENERAL

MANAGER

To plan, implement and control the overall

management of the business in the most cost

effective and time efficient manner

To lead the company and develop the corporate

culture for the organization

Responsible for the day to day running of the

company and develops the long term future of

the organization

To be accountable to the overall performances

of the business

ADMINISTRATIVE

MANAGER

Maintains administrative staff by recruiting,

selecting, orienting, and training employees;

maintaining a safe and secure work

environment; developing personal growth

opportunities.

Gathering, adapting, storing and distributing

information within the company.


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Completes special projects by organizing and

coordinating information and requirements;

planning, arranging, and meeting schedules;

monitoring results.

Providing document and telecommunication

management.

Providing training and development to the staff.

Managing the many fields of work which the

employees carry out.

Ensuring that human and material resources are

correctly utilized.

Meeting with other members of management

and planning for the future.

OPERATION

MANAGER

Improve the operational systems, processes and

policies in support of companys mission

Play a significant role in long-term planning,

including initiative geared toward operational

excellence.

Manage and increase the effectiveness and

efficiency through improvements to each

function as well as coordination and

communication between support and business

functions.


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Supervise and coach staff in operation

activities.

Set and maintain productivity and policies

Oversee material management and inventory.

MARKETING

MANAGER

To be able to identify the target markets and

develop the strategies to communicate with

them.

Monitors and analyses the market trends

Exploring ways of improving the existing

product and services, as well as increasing the

profitability

Setting the companys marketing strategies,

carrying out the marketing and promotional

activities as well as managing staff

FINANCIAL

MANAGER

To be responsible for managing the financial

risk of the business

Responsible for the financial planning and

record keeping, as well as financial reporting to

the higher management, encompass

communicating financial performances and

forecast to the higher management

To develop and analyze the information to

assess the current and future financial status of


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6.5 EMPLOYEES INCENTIVE SCHEME

i)

Bonus

Bonus is an initiative given to each of the employee. Our company will give bonus by

giving half of the total remuneration for the month at the end of the year. Besides that,

bonus also encourage employee to work hard to fulfill their responsibility at our

company.

ii) EPF (Employee Provident Fund)

Government has already located EPF for each employee will get 13% of their total

remuneration for every month. EPF is known as saving for old time because EPF has a

limited time to take it. The EPF will be paid by the company.

iii) SOCSO

The SOCSO is known as insurance to the employee. The SOCSO is located by

government 2.4% for every month of their total remuneration to the employee. The

SOCSO can only be taken when the employee past away and the family can get the

benefits.

iv)

Medical leave

the business


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For each employee, they will give 24 days per year for medical leave. This medical leave

can be taken without medical certification from clinic.

v) Day Offs

The holiday is given 1 day in a week for each employee. For information, our company

has shift for each worker, so they get can 1 day leave in a week.


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6.6 SCHEDULE OF REMUNERATION

POSITION NO MONTHLY

SALARY

(RM)

EPF

CONTRIBUTION

13% (RM)

SOCSO

2.4%

(RM)

AMOUNT

(RM)

General Manager 1 2,500 325 60 2,885

Administrative

Manager

1 2,000 260 48 2,308

Financial Manager 1 2,000 260 48 2,308


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Table 6.3: Remuneration for Administrative Staff

6.7 LIST OF FURNITURE, FITTING AND OFFICE EQUIPMENT

Table 6.4: List of Furniture, Fittings and Equipment

ITEM QUANTITY

(unit)

PRICE/PER

UNIT

(RM)

TOTAL COST

(RM)

Telephone 2 50 100

Clerk

(administration)

1 1,200 156 29 1,385

TOTAL 7,700 1,001 185 8,886


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Air Conditioner 2 sets 1,000 2,000

Fire Extinguisher 1 set 150 150

Computer 2 sets 1,500 3,000

Table and chair

foroffice

6 sets 190 1,140

Table and chair

for store

8 sets 250 2,000

Toppings rack 1 set 200 200

File rack 7 sets 40 280

TOTAL 29 sets 3,380 8,870

Office and shop

renovation

- - 5,000

TOTAL 13,870

6.8 ADMINISTRATIVE BUDGET

Table 6.5: Administrative Budget

ADMINISTRATIVE BUDGET

Particulars F.Assets Monthly

Exp.

Others Total


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Fixed Assets

Land & Building - -

Office Furniture 8,870 8,870

Motor Vehicle 10,000 10,000

Working Capi tal

Salaries, EPF & SOCSO 8,886 8,886

Rent 5,000 5,000

Petrol 50 50

Pre-Operat ions & OtherExpendi ture

Other Expenditure -

Deposit (rent, utilities, etc.) 2,000 2,000

Business Registration &Licences

150 150

Insurance & Road Tax for MotorVehicle

1,200 1,200

Other Pre-OperationsExpenditure

5,000 5,000

Total 18,870 13,936 8,350 41,156


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7.0 MARKETING

PLAN

7.1 MARKETING OBJECTIVES

LoveFroyosmarketing project mainly focuses on these objectives:


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1) Introduce frozen yogurt in a new fresh way

LoveFroyos core business is manufacturing frozen yogurts, so the main objective of

the marketing project of LoveFroyo would be to introduce frozen yogurt in a new fresh

way, where we provide a healthier side of dessert with low fat and low sugar frozen

yogurt.

2) Increase the sales of the product and services at least RM 70,000 per month in

accordance with religious and ethical practices.

This marketing objective will be accomplished by focusing on what we call Draw,

Frequency and Volume:

(Draw) - Increase market share by attracting new customers.

(Frequency) - Increase sales frequency by motivating repeat customers to

return more often.

(Volume) - Increase sales volume (per order) by motivating customers topurchase more products per visit.

3) Promote greater consumer awareness of LoveFroyo (to build brand equity)

The promotion and marketing strategies used will serve consumers the important

information about our product, so that the consumers will acknowledge our product

hence will create a great awareness on LoveFroyo

7.2 PRODUCT AND DESCRIPTION


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Nowadays, Malaysian especially in Kuala Terengganu is becomingly health conscious.

As we all know, eating healthy foods can sometimes mean you do not get to eat a lot of

delicious food. At LoveFroyo we provide the tasty, health and nutritious frozen yogurt

that you never met. At our store, we offer you with self-service machines to choose

different flavor of frozen yogurt with variety topping on it. There are limitless

possibilities to what you can end up with. From vanilla yogurt with strawberries and

peaches, to a peanut butter yogurt mixed with chocolate yogurt with M&Ms, chocolate

syrup and so on. The possibilities are endless.

Best of all, you get to decide on every detail and decorate your own yogurt. Then, put

the frozen yogurt cups on scale and pay by the ounce. LoveFroyo store here to comfort

you by chilling and relaxing with loved ones as you will fall for our hip and contemporary

feel at the store. We include LCD televisions and great music. In other words, people

come for the frozen yogurt, but they stay because of ambient setting. Feels like a home!

Besides that, basically we are offering you self-service machine at our store but we are

diligently offers on delivery service at your door steps.

LoveFroyo offers frozen yogurt as an alternative to ice cream or other frozen desserts.

Besides, frozen yogurt that we served is a nutrient that filled cultured dairy product with

many health benefits such as help to lower cholesterol, blood pressure and risk of colon

cancer. Our frozen yogurt also made up from low fat milk which very suitable for person

who in diet. Even people that are moderately lactose intolerant can enjoy our frozen

yogurt. There two types of frozen yogurts we offered which are tart and creamy which are

30 flavors and 15 different toppings. Here some of the lists of frozen yogurt and the

toppings:


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Table 7.1:Lists of Frozen Yogurt and The Topping

FROZEN YOGURT:

TART

FROZEN YOGURT:

CREAMY

TOPPINGS

Apple Cappuccino Nata de coco

Guava Red velvet Real Lychee

Pomegranate Vanilla Chocolate Rice

Strawberry Chocolate Gummy bears

Triple berry Marshmallow Corn flakes

Mango Strawberry Banana Cookies

Kiwi Cookie N Cream Chocolate wafer rolls

Lemon Chocolate Peanut Butter Mix Jelly

Lychee Root Beer Baby Pop Passion

Orange Taro Sea Coconut in Syrup

Papaya Tropical Real Banana

Peach Coconut Strawberries Dice

Rasberry Coffee Peanut

Watermelon Pistachio Macadamia Nut

Grape Cinnamon Bun Almond

Our product is very special compared to others because of our secret recipe and mixed

with full of love. That is why we call our frozen yogurt as LoveFroyo!


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7.3 TARGET MARKET

Strategy for Selecting Target Market

In order to market the products, LoveFroyo segments the target market based on the

geographic segmentation, demographic segmentation and psychographic segmentation.

LoveFroyo that originally operates in the capital of Terengganu pays attention to the area

within Jalan Sultan Zainal Abidin, Kuala Terengganu where there are schools, hotel and

even the stores located there which hopefully will attract our target customers, such as

students, professionals and even tourists to come and buy our frozen yogurt. According to

this segmentation, we focusing our target market who live about 10 kilometers around the

store.

Other than that, LoveFroyo also divides the market into demographic variations such

as age, gender, income, ethic and even family life cycle. LoveFroyo offers the yogurt to all

suitable ages, from children to adults. The frozen yogurt is also offered to all genders,

female or males and all ethnics or races in Kuala Terengganu, which includes the common

race of Malays, Chinese and Indians. Apart from that, consumers income may also

prevent them from buying our products. So, due to this particular reason, LoveFroyo

mainly focus on customer with the minimum income of RM900 to the higher income

group. LoveFroyo also includes the family life cycle as the important factor to divide the

market by offering the frozen yogurt to the combination of ages, marital status and even

the presence and absence of children suits their preferences.

Besides that, LoveFroyo also divides the market based on psychographic

segmentation which includes the personality and lifestyles. People like many things, so we


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mainly target our customers based on their personality and lifestyles by offering them our

nutritious yogurt for diet people with various toppings with nutrients such as strawberry,

kiwi, apple and others.

Expected Target Market

As been informed, LoveFroyo deals with business pertaining frozen yogurts for the yogurt

lovers. We offer services and also nutritious yogurts for our tropical climate customers to

enjoy any time for the season. After analyzing our potential target market, we conclude

that the customers that are expected to enjoy our products as below:

Figure 3:Percentage of Target Market

52%38%

10%

TARGET MARKET

FAMILIES

STUDENTS

OTHERS


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7.4 MARKET SIZE

Table 7.2: Market size for sales of LoveFroyo

Notes: LoveFroyo offers RM 5.00 per 100gm. We estimated every customer purchase

260gm equivalent to RM 13.00.

Total sales per week

Frozen Yogurt : RM 19,458

TOTAL : RM 19,458

Market size per month = RM 19,458 x 4 weeks

= RM 77,832

Market size per year = RM 77,833x 12 months

Target Market Estimated

Population

Potential

Purchase

(%)

Average

Spending/week

(RM)

Purchase/week

(RM)

Families 6,526 11 15 10,768

Students 5,699 12.6 10 7,180

Others 3,595 3 14 1,510

TOTAL 19,458


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= RM 934,000

7.5 COMPETITORS

How Will We Compete?

LoveFroyo, is a self-serve business, operated at the eye of Kuala Terengganu. This

location is quite strategic since there are many operating stores and this will intrigue many

target customers to come to our store. This can be considered as one of the benefits we

gain since LoveFroyo is the only frozen yogurt store within the location. In addition to

being a self-serve business, we will offer up to 30 flavors (plus three flavor twists),

different flavors each day, with upwards of 15 toppings. Hence, the customers will have

the freedom to choose and decorate their own yogurt to eat. We will be charging the

yogurt based on the weight of it, instead of the size of the cup chosen so that the customer

wont feel burdened. By doing this, we can indirectly increase our margin. Apart from

that, we offer special delivery for the customers within 3km from our location with no cost

which considers each order is amounted at minimum RM13.00 per cup. This will make us

different from our other competitor like Tutti Frutti mainly we hope that the customer will

be attracted to use our service and eat our frozen yogurt. The following schedule explains

briefly the strengths and weaknesses of our competitors.


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Table 7.3: Competitors strength and weakness

COMPETITORS

NAME

STRENGTHS WEAKNESSES

Tutti Fruitti

Lot 5032, Ground

Floor, Jln. Sultan

Zainal Abidin, 20000

Kuala Terengganu.

Have two branches in

Kuala Terengganu

Pioneer of frozen

yogurt in Malaysia

Product at

moderate price.

Mc Donalds

Lot 3540, Jln Sultan

Mohammad, Padang

Hiliran, 21100 Kuala

Terengganu

Have a variety types of

ice-cream

Famous brand

Reasonable price

High calories

Not suitable for

lactose allergic

High sugar level


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7.6 MARKET SHARE

Table 7.4:Market share before LoveFroyo entering the market

Competitors Percentage of Shares

(%)

Market Size

(RM)

Tutti Frutti 70 3,269,000

Mc Donald 30 1,401,000

TOTAL 4,670,000

Figure 4:Percentage Distribution of Market Share before Entrance

70%

30%

Percentage Distribution of Market Share before

Entrance

Tutti Frutti

Mc Donald


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Table 7.5:Market share after LoveFroyo entering the market

Competitors Percentage of Shares

(%)

Market Size

(RM)

Tutti Frutti 65 3,035,500

Mc Donald 15 700,500

LoveFroyo 20 934,000

TOTAL 4,670,000

Figure 5: Percentage Distribution of Market Share after Entrance


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Estimated market share for LoveFroyo is 20% or RM 934,000 per year. We have our

own strategy to increase the market share and market sales. We will introduce new

flavors for every month and make a promotion to make sure that our customer will

always repurchase our product.

65%

15%

20%

Percentage Distribution of Market Share after Entrance

Tutti Frutti

Mc Donald

LoveFroyo


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7.6 SALES FORECAST

LoveFroyo is offered a healthy and nutritious frozen yogurt that it distributes in Kuala

Terengganu. Its survey of the target market area shows that the market size for frozen

yogurt is about RM 77,832 per month. LoveFroyo is confident can achieve 20% market

share which is equivalent to RM 934,000 per year. LoveFroyo is identified seasonal

factors that influence customers purchases among them are Chinese New Year, Hari Raya

Puasa, Hari Raya Haji, school holidays as well as weddings that are often held during the

school holidays. If Hari Raya Puasa is expected within July to August, Hari Raya Haji will

be in October, school holidays in May and December.


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Table 7.6:Sales Forecast

YEAR MONTH SALES FORECAST(RM)1 January 77,000

February 78,000

March 72,000

April 73,000

May 76,000

June 79,000

July 79,000

August 77,000

September 79,000October 80,000

November 80,000

December 84,000

1 Total 934,000

2 Total 1,120,800

3 Total 1,344,960

Sales forecast is computed monthly for the first year and annually for the second and

third year. The table shows an increase in sales is 20% per annum.

7.7 MARKETING STRATEGIES

LoveFroyo has own marketing strategy in order to run our business as we had planned.

We need to make sure that our strategy is good enough to generate more sales and initial

buyers. There are 4 major strategies that we need to focus which is:

Product

Price

Place

Promotion


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Product and Service Strategy

We serve yogurts with variety of flavors and tasty toppings. We provide the product

through self-service yogurt machines to ease the customers. We also diligently offer free

delivery on your doorstep, with the location reach within 3km from our store. Our product

strategies are as follows:

1) Brand of LoveFroyo

LoveFroyo is originally taken from Love Frozen Yogurt, which literally means that

everybody loves frozen yogurts. It is easy to pronounce and even remember so that

they will be able to differentiate our brand with the other products. Furthermore its

show the love that everyone get when eating our product.

Figure 6: LoveFroyo Logo

2) Quality

LoveFroyo always make sure its quality is at the best for customer satisfaction. Our

product quality is at a higher level because the material that is use in our product is


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from the best material in the industry. The product is produce in accurate amount

based on material needed. We use vegetable additives to stabilize the yogurt, reducing

crystallization and increasing the temperature at which the yogurt will melt for closing

operation. This stabilization ensures that the frozen yogurt maintains a smooth

consistency regardless of handling or temperature change.We are not using artificial

coloring or any animal gelatin. The freshness of our product will generate our sales

when customer is satisfied with our product. We also make sure the store is always in

clean and attractive.

3) Design

Design is also one of our strategies to attract customer. We attract customer by using

attractive color of chairs, tables and wallpaper, so that the customer will interested to

come to our store. Design of our product is different from others, simple and nice to

see.

4) Packaging

In term of packaging is other than product design, we design a beautiful and colorful

motive in our cup to attract customer. LoveFroyo prepares three different sizes of cup,

which are small, medium and large. Our cup is designed as make easier in process of

transportation, storage, display and sales until the product is ready for use. To make

customer ease to take away, we have cup cover so customers frozen yogurt are not

exposed to any dirt or bacteria. Our cup designed in three different logo colors to

show different sizes of cup. Pink color logo to show small cup of frozen yogurt, blue

is for medium color of cup, and red for large size of frozen yogurt cup. Other than


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that, we also use tissues and plastic bag with our brand on it. For service packaging is

different because we use more protected cup.

Figure 7:Self-services cup

Figure 8:Frozen Yogurt Spoon

Figure 9:Take away service


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Figure 10:Delivery service

5) Labelling

We also provide information and description on our cup such as nutrition facts,

ingredient, and HALAL logo. LoveFroyo is guaranteed from JAKIM the HALAL

certificate. This is to convince the customer that our product is free from forbidden

sources.

Figure 11:HALAL Logo

6) Fast and high quality

LoveFroyo serves a high quality frozen yogurt which can be served as desserts and it

also can be served in an instant since the store has been equipped with the self-service

yogurt machine. We also provide over thirty different flavors include three flavor


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twists each day and fifteen different toppings all together. The free delivery service

offered is guaranteed to reach the customers at maximum of 20 minutes. We are using

insulated bag for delivery service by motorcycle. The customer can enjoy the frozen

yogurt while its still cold and froze.

Figure 12:Insulated bag

Figure 13:Motorcycle for delivery

7) Hip and contemporary environment

LoveFroyo offers a stress free, hip and contemporary store that the customer will be

able to cherish their time together with the loved ones. We also provide a cozy store


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equipped with set of fancy table and chairs, LCD TV, music, suitable lighting and

beautiful interior design for the customers to enjoy their time at our store.

Figure 14: Store Decoration

8) After Sales Service


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Included in our product is after sales services. We put LoveFroyos facebook, twitter,

blog, and email so that the customer still can keep in touch and give any comment on

our product on our page.

http://www.facebook.com/lovefroyo

http://www.lovefroyo.blogspot.com/

https://twitter.com/lovefroyo

[email protected]

Pri cing Strategy
http://www.facebook.com/lovefroyohttp://www.facebook.com/lovefroyohttp://www.lovefroyo.blogspot.com/http://www.lovefroyo.blogspot.com/https://twitter.com/lovefroyohttps://twitter.com/lovefroyomailto:[email protected]:[email protected]://twitter.com/lovefroyohttp://www.lovefroyo.blogspot.com/http://www.facebook.com/lovefroyo


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We have our own strategies in set the price of our product. The factors that are we

considered when setting price is competitors pricing. We need to match the price with our

competitor price. This is to make sure that our price is not too low or too high. At earlier

stage which is the introduction stage of our product, we use competition based pricing as

our pricing strategies. We use this strategy as our introduction price. Its can encourage a

lot of customer to make an immediate purchasing and generate initial customer.

Our products price is based on weight of the frozen yogurt. For every 100gm of frozen

yogurt we will charged RM 5.00 of cup. We set the price ba sed on our competitors price.

For example, Tutti Frutti set their price RM 5.30 for every 100gm. So, we decided to

lower the price to win customer heart.

Distr ibu tion Strategy (Place)

We have chosen Kuala Terengganu as our main area based on some factors such as

strategic place, captive area and have a lot of facilities. Since, our location nearest to the

capital city of Terengganu it will encourage the customers to buy our frozen yogurt.

Our operation business is located at 104 C, Jalan Sultan Zainal Abidin, 20000 Kuala

Terengganu. Our focused target customer is within 10km around our store. As we stated

before, we offer free delivery within 3km in 20 minutes. Here is the example of our target

customer area:


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Figure 14:LoveFroyo Location

In establishing a structured and controllable distribution system to ensure the product

offered reaches to our target customer, we use direct marketing channel as our distribution

strategy.

Figure 15: Marketing channel

We

produce our own product and directly sell it to our customer. Customer can order frozen

yogurt for delivery by contacting our shop number. In offering delivery, customer can

have our product easily right in front the door in at least 20minutes.

MANUFACTURER

(LoveFroyo)CONSUMER


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Promotion Strategy

In accordance to introduce our frozen yogurt to consumer, we need to make a promotional

strategy to build customer awareness about our product and our services. We advertise our

product in many ways. We had made our own fan page that provides all the information

about our frozen yogurt and service that we offered.

We made this fan page because nowadays, people tend to find a product just by a

fingertip. Our customer can leave a comment about our product on our fan page. We will

improve our business by the comment that is given from our customer. The other

promotional techniques we use are an outdoor advertisement such as put the signboard of

our business name, hang our frozen yogurt banner outside the store and along Bandar

Kuala Terengganu road, distribute flyers and advertise at newspaper (Sinar Harian

Terengganu).


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Table 7.7:Table of Advertising Cost

NO. TYPES FEATURES COST (RM) FREQUENCY

PERIOD

1 Signboard Size: 20ft x 4ft

Colour: White and

red

RM 20.00/feet

= RM 1,600.00

Once in 5 years

2 Delivery motorcycle Model: Elite

Colour: Orange

RM 5,000.00/bike

= RM 10,000.00

Once in 10

years

3 Insulated box Colour: Turquoise RM 500.00/box

= RM 1,000.00

Once in 5 years


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Figure 16:Signboard

4 Television Model: LG

Size: 42 inches RM 1499.00

Once in 5 years

5 Banners Size: 18ft x 3ftColour: White RM 4.00/feet= RM 216.00 Monthly

6 Bunting Size: 5ft x 2ft

Colour: White

Quantity: 1pieces

RM 4.00/feet

= RM 40.00

Monthly

7 Flyers Size: 10cm x 15cm

Colour: White

Quantity: 50pieces

RM 0.24/pieces

= RM 12.00

Monthly

8 Business card Size: 9cm x 5.5cm

Colour: White

Quantity: 50pieces

RM 0.40/pieces

= RM 20.00

Monthly

9 Newspaper Size: 16cm x12.25cm

Colour: Black and

white

RM 84.00/weekly= RM 336.00

Monthly


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Figure 17:Banner

Figure 18:Bunting


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Figure 19:Flyers

Figure 20:Business Card

Sales Promotion

In sales promotion, we will give discount to our selected customer like student, disabled

person and folks with 10% discount. This is called discounting in pricing tactics. As we

introducing our products in Kuala Terengganu, we offer special discount on our Grand

Opening that will be held on 1stJanuary 2014. We will give special discount to our first

10thcustomer and free drinking water.


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We also give a cash discount during any occasion or year end. If there any festival

nearest to our business, we will join it to let customer know about our existence and to

build a strong relation with customer.

There is a cost in every promotion activities that we need to do. Our promotion budget

is RM 624.00. We will know the effectiveness of our promotion strategy when our sales

increase and many initial customers comes to our store.

7.8 MARKETING PERSONNEL

Table 7.8: Remuneration of Marketing Personnel

POSITION PERSON SALARY

(RM)

EPF

(13%)

(RM)

SOCSO

(2.4%)

(RM)

TOTAL

(RM)

Marketing

Manager

1 2,000 260 48 2,308

Sales

person

2 1,800 234 43 2,077

TOTAL 3,800 494 91 4,385


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7.9 MANAGING MARKETING ACTIVITIES

Table 7.9:The Gantt Chart

Month

Activities 1 2 3 4 5 6 7 8 9 10 11 12

1 General briefing to personnel

2 Advertising and promotion launched

3 Departmental coordination

4 Briefing for all distribution channel5 Sales visit

6 Monitoring and corrective actions

7 Consolidation


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7.10 MARKETING BUDGET

Table 7.10: Marketing Budget

MARKETING BUDGET

PARTICULARS FIXED

ASSETS

MONTHLY

EXPENSES

OTHERS TOTAL

F ixed Assets

Delivery Motorcycle 10,000 10,000

Signboard 1,600 1,600

Television 1,499 1,499

Insulated Box 1,000 1,000

Working Capital

Banner 216 216

Bunting 40 40

Flyers 12 12

Business Card 20 20

Newspaper 336 336


Petrol 80 80

Pre-Operations & Other

Expenditure

Other Expenditure -

Deposit (rent, utilities,etc.)

- -

Business Registration &

Licenses

60 60

Insurance & Road Tax

for Motor Vehicle

162 162

Other Pre-Operations

Expenditure

- -

Total 14,099 5,089 222 19,410


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8.0 OPERATIONS

PLAN


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8.0 OPERATION MANAGEMENT

8.1 PROCESS PLANNING

Add milk and water into bucket first.

Add yogurt powder into the bucket.

Blend all the ingredients with hand batter.

Add the flavoring into the mix and blend the mixture.

Transfer the mixture into the hopper (Frozen yogurt machine).

Greet customer.

Customers choose frozen o urt cu s.

Choose their favorite flavors of frozen

yogurt.

Add on toppings on their frozen yogurt.

Measure milk, yogurt powder, flavor and water.

Checkin the texture of the mixture.

Wait until the mixture turns into frozen yogurt.

Customer calls.

Take order.

Staff prepared customers order of

frozen yogurt and toppings.

Wrap it into plastic bag.


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Figure 21:Process flow chart for manufacturing and service of LoveFroyo.

Measure milk, yogurt powder, flavor and water first.

Add milk and water into bucket then.

Add yogurt powder into the bucket.

Blend all the ingredients with hand batter.

Add the flavoring into the mix and blend the mixture.

Transfer the mixture into the hopper (Frozen yogurt machine).

Check the texture of the mixture.

Wait until the mixture turns into frozen yogurt.

Greet customer.

Customers choose frozen yogurt cups.

Choose their favorite flavors of frozen yogurt.

Put their frozen yogurt on weighingscale.

Add spoon with tissuesand serve to the

customers.

Transfer customers order of frozenyogurt to insulated box.

Delivery man delivered to the

customers place.


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Add on toppings on their frozen yogurt.

Put their frozen yogurt on weighing scale.

Add spoon with tissues and serve to the customers.

Customer calls.

Take order.

Staff prepared customers order of frozen yogurt and toppings.

Wrap it into plastic bag.

Transfer customers order of frozen yogurt to insulated box.

Delivery man delivered to the customers place.


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8.2 OPERATION LAYOUT PLAN

Figure 22:Operation Layout Based On Process


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Figure 23:Motorcycle for delivery with insulated box

8.3PRODUCTION PLANNING

Output per month (unit) = Average Monthly sales

Average Price

= 77,832

13.00


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= 5987

Output per day = Output Per Month

Working days in a month

= 5987

30days

= 200 unit

8.4 MATERIAL PLANNING

Table 8.1: List of raw material required

NO. RAW MATERIAL SUPPLIER

1. Yogurt Powder Snowberry Malaysia Sdn Bhd

No 28, Jalan U1 / 44, Glenmarie


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40150 Shah Alam, Selangor.

No. Tel: 60-3-55695357

2. Dutch Lady Low Fat Milk Mydin Wholesale Emporium Sdn. Bhd.

Mydin Hypermall Terengganu,

Jalan Sultan Muhammad,

21100 Kuala Terengganu,

Terengganu.

No. Tel: 60-9-6267000

3. Yogurt Flavoring Gustova Sdn Bhd

No. 22, Jalan Anggerik Mokara,

Seksyen 31/60 Kota Kemuning,

40460 Shah Alam, Selangor.

No. Tel: 60-3-51222253

4. Toppings Mydin Wholesale Emporium Sdn. Bhd.




Terengganu.

No. Tel: 60-9-6267000

5. Cups Asia Papercup Industry Sdn Bhd

No. 52 & 54, Jalan Bulan U5 / 173 (U5 /

11) , 40150 Selangor Darul Ehsan,

Sek. U5, Shah Alam, Selangor.

No. Tel: 60-3-78466663

6. Plastic bag Moh Chong Yeng,

116B, Jalan Simpang Tok Ku,

21000 Chabang Tiga, Terengganu.

No. Tel: 60-9-6233468

7. Frozen yogurt machines 6973, Jalan Raja Uda,

12300 Butterworth, Penang.


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No. Tel: 60-4-3242924

8. Weighing scale Mydin Wholesale Emporium Sdn. Bhd.




Terengganu.

No. Tel: 60-9-6267000

9. Insulated box Monzone Manufacturing sdn. Bhd.

No. 7, Jln Indah Gemilang 1,

Taman Perindu Gemilang,

81800 Ulu Tiram, Johor.

No. Tel: 016-262-1315

10. Motorcycle Tai Seng Co

No. 12, Jalan Sultan Ismail,

20200 Kuala Terengganu, Terengganu.

No. Tel: 60-9-6228121

Table 8.2:Bill of materials

NO. INGREDIENT/RAW

MATERIAL

AMOUNT

REQUIRED/UNIT/MONTH

TOTAL


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1. Dutch Lady Low Fat Milk 7.57 L x 8 flavor x 30 days 1816.8 L

2. Yogurt Powder 2.72kg x 8 flavor x 30days 652.8 kg

3. Flavoring 0.71 L x 8 flavor x 30days 170.4 L

4. Toppings:

Nata de Coco

Real Lychee

Chocolate Rice

Gummy Bears

Cornflakes

Cookies

Chocolate Wafer Rolls

Mix Jelly

Baby Pop Passion

Sea Coconut in Syrup

Real Banana

Strawberries Dice

Peanut

Macadamia Nut

Almond

20 packets

35 tins

3 packets

5 packets

10 boxes

10 packets

10 packets

20 packets

20 packets

35 tins

10 kg

30 packets

3kg

3kg

3kg

20 packets

35 tins

3 packets

5 packets

10 boxes

10 packets

10 packets

20 packets

20 packets

35 tins

10kg

30 packets

3kg

3kg

3kg

5. Cups 230 x 30days 6900 cups

6. Plastic bag 230 x 30 days 6900 plastics

Table 8.3:Raw materials requirement schedule/purchase forecast


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No. Material Quantity Total

Material

Requirement

Cost/unit

(RM)

Total Cost

1. Dutch Lady Low Fat

Milk

1816.8 L 1816.8 L 5.49 9974.00

2. Yogurt Powder 652.8 kg 652.8 kg 16.90 11032.00

3. Flavoring 170.4 L 170.4 L 33.90 5777.00

4. Toppings :

Nata de Coco

Real Lychee

Chocolate Rice

Gummy Bears

Cornflakes

Cookies

Chocolate Wafer Rolls

Mix Jelly

Baby Pop Passion

Sea Coconut in SyrupReal Banana

Strawberries Dice

Peanut

Macadamia Nut

Almond

20 packets

35 tins

3 packets

5 packets

10 boxes

10 packets

10 packets

20 packets

10 packets

35 tins10 kg

30 packets

3kg

3kg

3kg

20 packets

35 tins

3 packets

5 packets

10 boxes

10 packets

10 packets

20 packets

10 packets

35 tins10 kg

30 packets

3kg

3kg

3kg

4.00

2.00

2.00

5.00

3.00

1.50

5.00

4.00

10.00

3.003.00

10.00

8.00

12.00

25.00

80.00

70.00

6.00

25.00

30.00

15.00

50.00

80.00

100.00

105.0030.00

300.00

24.00

36.00

75.00

5. Cups :

Small

Medium

Large

Delivery

1,980

1,980

1,980

960

1,980

1,980

1,980

960

0.10

0.20

0.30

0.40

198.00

396.00

594.00

384.00

6. Plastic bags 6,900 6,900 0.05 345.00

TOTAL 29,726.00

8.5 PURCHASES FORECAST


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Table 8.4:Purchase Projection

YEAR MONTH PURCHASES

PROJECTION(RM)

1 January 29,726

February 30,023

March 30,323

April 30,627

May 30,933

June 31,242

July 31,555

August 31,870

September 32,189

October 32,511

November 32,836

December 33,164

1 Total 377,0002 Total 395,850

3 Total 415,643

The purchases of raw material are computed by 1 % increasedmonthly for the first year,

followed by 5%increase annually for the second and third year. The projection is as the

table shown above.


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8.5 MACHINE AND EQUIPMENT PLANNING

No. of machine required

= Output per day X standard production time per unit

Machine productive time per day

= 200 X 8mins

(12 hoursX60mins)

= 3 units

Table 8.5:Machine and equipment requisition planning schedule

No. Machine Quantity Price/unit

(RM)

Total price

(RM)

1. Frozen yogurt

machine

3 50,000.00 150,000.00

2. Refrigerator 1 500.00 500.00

3. Weighing scale 1 100.00 100.00

4. Air conditioner 2 1,500.00 3,000.00

5. Spatula 10 5.00 50.00

6. Bowl 10 15.00 150.00

7. Canister 5 6.00 30.00

8. Spoon 5 2.00 10.00

TOTAL 153,340.00


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8.6 MANPOWER PLANNING

No. of workers required

= Production capacity per hour required X Standard production time per unit

Capacity per hour

= 200 X 8 mins

(6hoursX60 mins)

= 4 workers

Table 8.6:Direct labor planning schedule

POSITION NO. OF

STAFF

SALARY/

MONTH

(RM)

TOTAL GROSS

SALARY/

MONTH

(RM)

EPF

(RM)

13%

SOCSO

(RM)

2.4%

TOTAL

(RM)

Operation

Manager

1 2,000.00 2,000.00 260.00 48.00 2,308.00

Supervisor 2 1,300.00 2,600.00 338.00 62.00 3,000.00

Employee 4 900.00 3,600.00 468.00 86.00 4,154.00

TOTAL 7 8200.00 1066.00 196.00 9462.00


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8.7 DIRECT LABOR JOB SCOPE

Table 8.7:Operation Personnel Job Scope

Position Responsibility

Operation Manager Responsible for ensuring and improving the

performance, productivity, efficiency and

profitability of departmental and organizational

operations through the provision of effective

methods and strategies.

Supervisor Supervise the operations of a specific area of a

company. Supervisor jobs are necessary in almost

every type of career field including service,

business, manufacturing and others.

Employees Prepare the raw material to make frozen yogurt and

to make sure the machines operate in the right

temperature, make sure the store in good condition.

Have to make sure customers orders are delivered

in good condition and in time for delivery services.


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8.8 OPERATION OVERHEADS REQUIREMENTS

Table 8.8:Overhead Costs

No. Overheads Cost

1. Utilities 2,500.00

2. Insurance 1,200.00

3. Repairs and maintenance 1,500.00

4. Indirect materials 1,000.00

TOTAL 6,200.00

8.9 OPERATION LOCATION

Operation address: 104-C, Jalan Sultan Zainal Abidin, 20000 Kuala Terengganu.

Figure 24:Operation location map


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8.10 BUSINESS AND OPERATION HOURS

Table 8.9: Business hours and operation hours

Business hours Time

10am11pm

DayEveryday

SundaySaturday

Operation hours Time

9am12am

Day

Everyday

SundaySaturday

8.11 LICENSE, PERMITS AND REGULATIONS

Table 8.10: License, permits and regulations cost

NO. LICENSE/PERMITS/REGULATIONS AGENCY COST

(RM)

1 Permit for emigrant workers Jabatan Imigresen

Terengganu,

Malaysia

463.00

2 Typhoid injection Hospital Sultanah

Nur Zahirah

180.00

3 Certification of HALAL Jabatan

Kemajuan Islam

400.00


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TOTAL 1,043.00

8.12 OPERATION BUDGET

Table 8.11: Operation expenditure

OPERATIONS BUDGET

Particulars Fixed

Assets

Monthly

Expenses

Others Total

F ixed Assets

Machines & Equipment 150240

150,240

Air Conditioner 30003,000

Weighing scale 100

100

Refrigerator 500

500

Working Capital

Raw Materials & Packaging29,726 29,726

Carriage Inward & Duty

100 100Salaries, EPF & SOCSO

9,462 9,462

Overheads

6,200 6,200

Miscellaneous58 58

Pre-Operations & Other Expenditure

Other Expenditure-

Deposit (rent, utilities, etc.)


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500 500

Business Registration & Licences

1,043 1,043Insurance & Road Tax for Motor

Vehicle - -

Other Pre-Operations Expenditure- -

Total 153,840 45,546 1,543 200,929

8.13 IMPLEMENTATION SCHEDULE

Table 8.12: Implementation schedule

Activities Deadlines Durations

Incorporation of business January - March 2013 3 months

Application for permits

and license

January - April 2013 4 months

Searching for business

premise

February - March 2013 3 months

Procurement of machines

and raw materials

April - June 2013 3 months

Recruitment of labors June 2013 1 month

Installation of machines June 2013 1 month


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9.0 FINANCIAL

PLAN


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9.1 PROJECTED ADMINISTRATIVE EXPENDITURE

Table 9.1: Administrative Budget

ADMINISTRATIVE BUDGET


Exp.

Others Total

F ixed Assets

Land & Building - -

Office Furniture 8,870 8,870Motor Vehicle 10,000 10,000

Working Capital


Rent 5,000 5,000

Petrol 50 50


Expenditure

Other Expenditure -

Deposit (rent, utilities, etc.) 2,000 2,000

Business Registration & 150 150


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Licences

Insurance & Road Tax for Motor

Vehicle

1,200 1,200


Expenditure

5,000 5,000

Total 18,870 13,936 8,350 41,156

9.2 PROJECTED MARKETING EXPENDITURE

Table 9.2: Marketing Budget

MARKETING BUDGET


Exp.

Others Total

F ixed Assets





Working Capital

Banner 216 216

Bunting 40 40

Flyers 12 12

Business Card 20 20

Newspaper 336 336



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Petrol 80 80


ExpenditureOther Expenditure -

Deposit (rent, utilities, etc.) - -


Licences

60 60

Insurance & Road Tax for

Motor Vehicle

162 162


Expenditure

- -

Total 14,099 5,089 222 19,410

9.3 PROJECTED OPERATIONS EXPENDITURE

Table 9.3: Operations Budget

OPERATIONS BUDGET


Exp.

Others Total

F ixed AssetsMachines & Equipment 150240 150,240

Air Conditioner 3000 3,000

Weighing scale 100 100

Refrigerator 500 500

Working Capital

Raw Materials & Packaging 29,726 29,726

Carriage Inward & Duty 100 100


Overheads 6,200 6,200

Miscellaneous 58 58


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Expenditure

Other Expenditure -Deposit (rent, utilities, etc.) 500 500


Licences

1,043 1,043

Insurance & Road Tax for Motor

Vehicle

- -


Expenditure

- -

Total 153,840 45,546 1,543 200,929

9.4 PROJECTED SALES AND PURCHASES

Table 9.4: Sales Projection

SALES PROJECTION

Month 1 77,000

Month 2 78,000

Month 3 72,000

Month 4 73,000

Month 5 76,000

Month 6 79,000

Month 7 79,000

Month 8 77,000

Month 9 79,000

Month 10 80,000

Month 11 80,000

Month 12 84,000

Total Year 1 934,000


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ToTal Year 2 1,120,800

Total Year 3 1,344,960

Table 9.5: Purchase Projection

PURCHASE PROJECTION

Month 1 29,726

Month 2 30,023

Month 3 30,323

Month 4 30,627

Month 5 30,933Month 6 31,242

Month 7 31,555

Month 8 31,870

Month 9 32,189

Month 10 32,511

Month 11 32,836

Month 12 33,164


ToTal Year 2 395,850


9.5 COLLECTION FOR SALES AND PAYMENT FOR PURCHASES

Table 9.6: Collection for Sales

CASH COLLECTIONS FOR SALESIn the month of sale 100%

1 month after sale

2 months after sale

Total 100%

Table 9.7: Payment for Purchases

CASH PAYMENTS FOR PURCHASES

In the month of purchase


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1 month after purchase

2 months after purchase 100%

Total 100%

9.5 PROJECT IMPLEMENTATION COST AND SOURCES OF

FINANCE

Table 9.8: Implementation Cost

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-

Purchase

Own Contribution

Fixed Assets Cash Existing

F. Assets

Land & Building

Office Furniture 8,870 8,870


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Motor Vehicle 10,000 10,000





Machines & Equipment 150,240 10,000 140,240

Air Conditioner 3,000 3,000

Weighing scale 100 100

Refrigerator 500 500

Working

Capital

(2 Months)

Administrative 27,872 10,000 17,872

Marketing 10,178 5,000 5,178

Operations 91,092 50,000 41,092


Expenditure

10,115 5,000 5,115

Contingencies 10% 32,607 32,607

TOTAL 358,673 80,000 10,000 258,673 10,000

Table 9.9: Source of Finance

SOURCES OF FINANCE SCHEDULE

A. EQUITY CONTRIBUTION (RM) (RM)

Cash

Aqilah Munirah 50000

Nor Fateha Hidayah 45000

Fatehatul Syifaa 45000

Khalifah Nur Ezati 45000

Asha Roshada 45000


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230000

Assets

Motor Vehicle 10,000

10,000

B.EXTERNAL SOURCES

Hire Purchase-Delivery Motor 10,000

Loan 80,000

90,000

C. OTHER SOURCES 0Total Sources of Finance 330,000

Table 9.10: Loan Repayment

LOAN REPAYMENT SCHEDULE

Amount: 80,000

I nterest Rate: 5%

Duration (years): 5

Method: Annual Rest

Year Principal Interest Total Payment Principal Balance

- - 80,000

1 16,000 4,000 20,000 64,000


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2 16,000 3,200 19,200 48,000

3 16,000 2,400 18,400 32,000

4 16,000 1,600 17,600 16,0005 16,000 800 16,800 -

Table 9.11:

HIRE-PURCHASE REPAYMENT SCHEDULE

Amount 10,000

I nterest Rate 5%

Duration (yrs) 5

Year Principal Interest Total Payment Principal Balance

- - 10,000

1 2,000 500 2,500 8,000

2 2,000 500 2,500 6,000

3 2,000 500 2,500 4,000

4 2,000 500 2,500 2,000

5 2,000 500 2,500 -

9.6 DEPRECIATION SCHEDULES

Table 9.12:Depreciations Table

Fixed Asset Office Furniture

Cost (RM) 8,870

Method Straight Line

Economic Life (years) 5

Annual Accumulated


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Year Depreciation Depreciation Book Value

- - 8,870

1 1,774 1,774 7,0962 1,774 3,548 5,322

3 1,774 5,322 3,548

4 1,774 7,096 1,774

5 1,774 8,870 -

Fixed Asset Motor Vehicle

Cost (RM) 10,000



Annual Accumulated


- - 10,000

1 2,000 2,000 8,000

2 2,000 4,000 6,000

3 2,000 6,000 4,000

4 2,000 8,000 2,000

5 2,000 10,000 -

Fixed Asset Delivery Motorcycle

Cost (RM) 10,000



Annual Accumulated



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Fixed Asset Signboard

Cost (RM) 1,600



Annual Accumulated


- - 1,600

1 160 160 1,440

2 160 320 1,280

3 160 480 1,120

4 160 640 960

5 160 800 800

6 160 960 640

7 160 1,120 480

8 160 1,280 320

9 160 1,440 160

10 160 1,600 -

Fixed Asset Television

Cost (RM) 1,499


- - 10,000

1 1,000 1,000 9,000

2 1,000 2,000 8,0003 1,000 3,000 7,000

4 1,000 4,000 6,000

5 1,000 5,000 5,000

6 1,000 6,000 4,000

7 1,000 7,000 3,000

8 1,000 8,000 2,000

9 1,000 9,000 1,000

10 1,000 10,000 -


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Annual Accumulated

Year Depreciation Depreciation Book Value- - 1,499

1 300 300 1,199

2 300 600 899

3 300 899 600

4 300 1,199 300

5 300 1,499 -

Fixed Asset Insulated Box

Cost (RM) 1,000



Annual Accumulated


- - 1,000

1 200 200 800

2 200 400 600

3 200 600 400

4 200 800 200

5 200 1,000 -

Fixed Asset Machines & Equipment

Cost (RM) 150,240



Annual Accumulated


- - 150,240

1 30,048 30,048 120,192

2 30,048 60,096 90,144

3 30,048 90,144 60,096

4 30,048 120,192 30,048

5 30,048 150,240 -

Fixed Asset Air Conditioner


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Cost (RM) 3,000


Economic Life (years) 5Annual Accumulated


- - 3,000

1 600 600 2,400

2 600 1,200 1,800

3 600 1,800 1,200

4 600 2,400 600

5 600 3,000 -

Fixed Asset Weighing scale

Cost (RM) 100



Annual Accumulated


- - 100

1 20 20 80

2 20 40 60

3 20 60 40

4 20 80 20

5 20 100 -

Fixed Asset Refrigerator

Cost (RM) 500



Annual Accumulated


- - 500

1 100 100 400

2 100 200 300

3 100 300 200

4 100 400 100

5 100 500 -


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9.7 CASH FLOWS PRO FORMA STATEMENT

Table 9.13: Cash Flows Pro Forma Satement


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