context and scope of virtual events as a tool for networking and as a complement to physical events
DESCRIPTION
Lecture at Lisbon OMExpo talking about the “Context and Scope of Virtual Events as a tool for networking and as a complement to physical events.In 20 minutes, I explained:What is a Virtual Event?What are they use for?What is a hybrid event?What are the benefits of Virtual Solutions?TRANSCRIPT
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CONTEXT AND SCOPE OF VIRTUAL EVENTS AS A TOOL FOR NETWORKING AND AS A COMPLEMENT TO
PHYSICAL EVENTS
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What is this?
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What is this
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We need to do something
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Mission We create and integrate virtual environments and solutions to improve your organization's communication and to develop your business.
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What is a Virtual Event?
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It is a website with streaming
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It is a 2D or 3D website
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It is a web environment open for a period of time
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They have time and date
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Allows attendees access to conferences, training sessions and have multimedia material,
interviews, etc.
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Communicate with different participants and speakers in real time via chat or video chat to
network
Generating specific and general reports on what is happening.
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It is a web environment open for a period of time
They have a time and date
Allow attendees to access conferences, training sessions and have multimedia material, interviews, etc.
Communicate with different participants and speakers in real time via chat or video chat, to network, generating specific
and general reports on what is happening.
http://thevirtualbuzz.com/2011/04/19-definitions-of-a-virtual-event/
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http://youtu.be/_-Yu0G00rkA
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What are they use for?
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To complement physical events
§ We can complement a Road Show for different cities with the virtual road show, letting you to recover loosed attendees, and giving you the opportunity to reach new people.
§ Generate a pre virtual event and a post
virtual event, increasing the connection with your audience.
§ Extend you physical event.
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http://youtu.be/_-Yu0G00rkA
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What is a hybrid event?
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Physical +
Virtual
http://en.wikipedia.org/wiki/Hybrid_event
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http://www.cisco.com/web/about/ac79/docs/innov/Next_Generation_Events_Case_Study_GSX_070810FINAL.pdf
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….This is from 2009
- 19.000 attendees.
- Reduction cost: $4.050 to $520
- Increase attendees satisfaction
- 19h travel time saving per attendees
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Development Process Virtual Event
Set Up Communication and Marketing
Second Step Fourth Step
Strategy design
Registro
Booths development,
conferences and exhibitors
Satisfaction survey
Attendees registration
Information Website
Full and excutives
reports
Event Configuration
Third step
Executing the Event
Invitation to the event
Conferences and documentation
uploading
First Step
Application
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Clients and solutions, just one click
- Public and private chat - Forums - Multimedia documentation - Internal message system - User desktop (profile,
documentation, favourites, contacts)
- Interactive help - Search tools, per user and
per event
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Virtual Solutions: Benefits
- Cost saving. Real ROI
- More attendees.
- Accelerate time to market
- Increase your productivity - Generate quality leads
- Increasing the value of the brand, interacting with participants.
- Connect with the audience by networking on an individual and group basis .
- Full web service, without installing anything
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Questions…….
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Contact Information
VisualMente Av Llano de Castellano, 43 28034 Madrid España
Héctor Merodio CEO
T: + 34 91 827 51 51 M: + 34 696 22 10 85 [email protected] Twitter: @hectormerodio
www.visualmente.com www.facebook.com/VisualMente Twitter: @VisualMente_