1.Contests and GamificationTeam #16Brett CollinsCourtney MollenhauerMike RagsdaleEmily Royal

2. What is Gamification? Process of applying gamelike characteristics andexperiences to non-gameapplications to make themmore fun and engaging. An excellent tool to fostercustomer engagement andencourage desirablewebsite usage 3. What are Contests? Promotional and marketing tactic in whichparticipants compete for prizes by accomplishingsomething that usually requires skill. Normally no fee charged for participating in acontest, however general rules and regulationsusually apply 4. Objectives Gamification Engage audience Change behaviour Stimulate innovation Contests Build fan base Engage audience Collect data Spread the word 5. Applications Marketing: - Connects user to product/service - Way to attract new customers Communications: - Engaging way to inform users about goals and objectives of the organization Fundraising: - Interactive way to raise funds - Engages donors 6. Badges 7. Virtual Currency 8. Progress Bars 9. Point Systems 10. PROS CONS Increases engagementthrough fun ways Can be very costly Fosters friendly User may participatecompetition but not donate Expand and increasedonor base Lack of donor attrition Can be incorporated intomultiple platforms 11. Case Study:Half the Sky The Facebook Game 12. Background Movement based on best-sellingbook Multimedia approach to raisingawareness on womens issues andempowering people worldwide to jointhe movement Game is set to launch this holidayseason Way to target the 300 millionworldwide users who play onlinesocial games each monthhttp://www.youtube.com/watch?v=mD yuzSEgMYU 13. Applications Leader board Competition between users Progress bar Points Virtual currency 14. Why its effective: Costs shared acrossmultiple organizations Increases participantknowledge of womensissues Converts players toactivists, participants inthe movement andprospective donors Uses game elements tocreate real-life change 15. Conclusion Gamification and contests are a great way fororganizations to foster user engagement infundraising, marketing, and communications 16. Any Questions? 17. ReferencesHalf the Sky Movement, http://www.halftheskymovement.org/,November 26, 2012Pickering, Ben. 4 Reasons Why Contests Should Be Part of YourMarketing Strategy, Mashable Social Media.http://mashable.com/2011/07/21/contest-marketing/, July 21,2011.Contest Business Dictionary.http://www.businessdictionary.com/definition/contest.htmlHodge, Kate. Best bits: Gamification for charities , The Guardian.http://www.guardian.co.uk/voluntary-sector-network/2012/mar/23/gamification-charity-advice. March 23,2012.http://gamification.org/wiki/GamificationWhat is Gamification?, Experts Town,http://www.expertstown.com/gamification/