Contest presentation

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<ul><li> CONTESTS &amp;PROMOTIONSBy: DAYTA Marketing </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpPromotions on Facebook must be administeredwithin Apps on Facebook.com,either on a Canvas Pageor a Page App. </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpPromotions on Facebook must include thefollowing: A complete release of Facebook by each entrant or participant. Acknowledgment that the promotion is in no way sponsored, endorsed oradministered by, or associated with, Facebook. Disclosure that the participant is providing information to [disclose recipient(s)of information] and not to Facebook.For example: </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpYou must not condition registration or entryupon the user taking any action using anyFacebook features or functionality other thanliking a Page, checking in to a Place, orconnecting to your app. For example, you mustnot condition registration or entry upon the userliking a Wall post, or commenting or uploadinga photo on a Wall. </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpYou must not use Facebook features orfunctionality as a promotions registration orentry mechanism. For example, the act of likinga Page or checking in to a Place cannotautomatically registeror enter a promotionparticipant.For Example: </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpYou must not use Facebook features orfunctionality, such as the Like button, as avoting mechanism for a promotion.Facebook AppExample: </li> <li> Facebook Guidelines forContests &amp; Promotionshttps://www.facebook.com/page_guidelines.phpYou must not notify winners through Facebook,such as through Facebook messages, chat, orposts on profiles (timelines) or Pages.Collect Email </li> <li> CONTESTSTEPS </li> <li> Determine Goal Increase Brand Awareness Gain more Likes Collect Emails &amp; Data Identify w/ a Specific Target Audience Drive Traffic to your Website Conduct Market Research </li> <li> Choose a prize CASH $50+ Gift Card $50+ A Product A Trip FREE Services </li> <li> Choose a Contest Type &amp;Platform Sweepstakes Photo Contests Vote Contests Essay Contests Video Contests Photo Caption Contests </li> <li> Create the Contest Details What are the start and end dates? Does a specific time need to be listed? What are the rules? What platforms will be used? What are the deadlines? How will the winner be chosen? How will the winner be contacted? </li> <li> Create the Message. Exactly what will be included in theannouncement message? Times? Rules?Prize? How can you make the message andcontest sound the most simple? </li> <li> Determine timeline. Determine deadlines. Determine what days the contested willbe promoted. Brainstorm creative ways to promote thecontest and include them in the timeline. Determine when to cross promote acrossall social media platforms. </li> <li> Contest Advertising Will additional social advertising be used? Will this be coordinated with text messagemarketing, email marketing, videos orblogs? </li> <li> Create Contest Graphics Determine which graphics need to becreated. This usually requires a banner, alike gate, and a main contest image. Be sure to follow rules and regulations forcertain graphics. Images for Facebookads and cover photos can only have 20%text. Do any additional advertising graphics orsignage need to be created? </li> <li> Launch &amp; Monitor Contest Use the contest message to launch thecontest. Monitor the contest closely. Follow the timeline and make adjustmentsas needed. </li> <li> Contest Follow-Up Contact the winner and take advantageof any photo opportunities. Thank your participants. Write a blog. </li> </ul>