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Copyright © James Robert Holdings Pty. Ltd. 1 Contents Page Contents Page……………………………………………………. Page 1 Part 1 Colour Introduction……………………………………….. Page 2 Italian Colour Training Colour Design………………………….. Page 3,4 & 5 Hilift Blondes……………………………………………………… Page 7 & 8 Colour Palette ……………………………………………………. Page 10, 11 & 12 White & Grey Coverage ………………………………………….Page 14 Foiling Mixations ………………………………………………… Page 16 & 17 Semi Colour Mixations …………………………………………..Page 19 Colour Neutralization …………………………………………….Page 21 Part 2-Advanced Coloring Methods ……………………………Page 22 Hilift Colour Mixations ……………………………………………Page 23 & 24 Scalp Blonding & lightening (short hair) ………………………. Page 26 Colour Correction. ……………………………………………….. Page 28, 29 & 30 Remember your Color Wheel….……………………………….. Page 32 Unwanted Tone Suggested Neutralizers………………… Page 34 Underlying Pigment………………………………………………Page 36 Reverse Colour or Re-coloring Hair Darker…………………… Page 38 & 39 Coloring Darker 4 th Choice Our Choice ……………………….. Page 41 Semi & Demi Mixations………………………………………….. Page 43 Permanent Colour……………………………………………….. Page 45 Recipes & long Hair Colour Requirements……………………. Page 47 Going Lighter Permanent Colour……………………………..Page 49 Powder Lightener on Scalp Blonding…………………………..Page 51 & 52 Pre-Pigmenting…………………………………………………... Page 55 Eugeneperma Blush Chroma………………………………….. Page 56

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Copyright © James Robert Holdings Pty. Ltd. 1

Contents Page

Contents Page……………………………………………………. Page 1 Part 1 Colour Introduction……………………………………….. Page 2 Italian Colour Training Colour Design………………………….. Page 3,4 & 5 Hilift Blondes……………………………………………………… Page 7 & 8 Colour Palette ……………………………………………………. Page 10, 11 & 12 White & Grey Coverage ………………………………………….Page 14 Foiling Mixations ………………………………………………… Page 16 & 17 Semi Colour Mixations …………………………………………..Page 19 Colour Neutralization …………………………………………….Page 21 Part 2-Advanced Coloring Methods ……………………………Page 22 Hilift Colour Mixations …………………………………………… Page 23 & 24 Scalp Blonding & lightening (short hair) ………………………. Page 26 Colour Correction. ……………………………………………….. Page 28, 29 & 30 Remember your Color Wheel….……………………………….. Page 32 Unwanted Tone – Suggested Neutralizers………………… Page 34 Underlying Pigment………………………………………………Page 36 Reverse Colour or Re-coloring Hair Darker…………………… Page 38 & 39 Coloring Darker 4th Choice Our Choice ……………………….. Page 41 Semi & Demi Mixations………………………………………….. Page 43 Permanent Colour……………………………………………….. Page 45 Recipes & long Hair Colour Requirements……………………. Page 47 Going Lighter – Permanent Colour……………………………..Page 49 Powder Lightener on Scalp Blonding…………………………..Page 51 & 52 Pre-Pigmenting…………………………………………………... Page 55 Eugeneperma Blush Chroma………………………………….. Page 56

Copyright © James Robert Holdings Pty. Ltd. 2

PART I

Color Introduction

Copyright © James Robert Holdings Pty. Ltd. 3

Easy to use

Made for our Australian climate

Oil based technology - longer lasting gives maximum shine soothes and ensures optimum hair condition

Hybrid Colour all methods of coloring - change peroxide strength

Super conditioning & shine - feels like conditioning treatment

Minimal stress to hair

True to color chart

100% white coverage both natural & fashion no build up or demarcation lines

Can be re-colored every 5 weeks

No need to color balance (demi mix)

No need to pre pigment to color correct just apply 3% peroxide reapply to porous hair

Natural intense colour can be 1 shade darker than colour you have used

Because of the oil based technology you must apply color to damp hair for full even penetration the oil saturates and locks in and lasts

Powder lightener stays moist and active for 4 hours & lifts up to 8 levels

Maximum for foiling only use 3 % or 6 % this is generally sufficient

Ash is added to gold series and will give totally natural looking coverage on grey or White hair and achieve shine and condition

You can perm on the same day - color then with 3% - saves time and money

Developer 1.5%

Level on Level or Darker

Semi / Tone / Powder lightener

3%

Level on Level or Darker (lift 1 level fine hair )

Demi / Tone / Powder lightener

6%

Lift 2 Levels – white coverage (lift 2 –3 levels fine hair )

Permanent /Powder lightener (On scalp lightening yes!)

9%

Lift 3 Levels (lift 3 – 4 level fine hair)

Permanent/Hilift/Powder lightener (Off scalp lightening Only!)

12%

Lift 4 – 5 Levels

HiLiftSeries 11&12/Powder lightener (Off scalp lightening only!)

Copyright © James Robert Holdings Pty. Ltd. 4

Scales always essential for accurate measuring

Consistent color

Correct color mixation

Reduces color wastage

Color on Hair Line

Use conditioner around hairline pre application

Immediately remove residue on skin with damp cotton wool after application

Cleanse with cotton wool and perm solution if any color stains are evident (use circular even pressure movements)

Protein Spray

Evens porosity

Ensures even color coverage

Locks color in hair shaft

Helps strengthen hair

Color Neutral Booster

Can lift (½ to 1 shade in blondes)

Gives superior white coverage opens cuticle more and allows more color pigment to absorb and lock in

Gives more vibrancy to fashion color

5-10 gm is sufficient

No need to add more peroxide

Important- if you add too much Color Neutral it will dilute your color eg: 15gms will dilute color 1 level

Colors Intensifiers

red

yellow

blue

green

violet

Copyright © James Robert Holdings Pty. Ltd. 5

Color Toners

silver/grey light grey

silver/beige dark grey

silver/violet Up to ¼ of a tube can be used eg: (30 gm color mix 7 gm concentrate color) this is used to create extra vibrancy Remember to look for the white natural base and underlying pigment This will affect the result of the hair color Blonde color 10/11/12 level leave minimum 45 minutes maximum 60 minutes lightens or use as a toner depending on peroxide level 100% white hair use 3% no less than 8 level natural + 5 gm color neutral

Color Process Time

Virgin 45 minutes Equal parts color product + peroxide

Regrowth 25-30 minutes Equal parts color product + peroxide

Semi 20-30 minutes I part col +1.5 parts of 1.5% peroxide

Demi 25-30 minutes 1 part col + 2 parts of 1.5% peroxide

Permanent 30 minutes Equal parts color product + peroxide

Fashion 30-45 minutes Equal parts color product + peroxide

Hilift 45-60 minutes 1 part col+ 2 parts 9%-12% peroxide

Resistant 45 minutes Equal parts color product + peroxide Do not use Color Neutral and Concentrate together

Color Technique on Application- Cobweb Sections

Time of application for re-growth should take no longer than 7 minutes

The hair is divided down the middle of the head (center parting) and then split in half from ear to ear sections (creating 4 even sections) then starting at the forehead apply the color product to the surrounding hairline including the nape area then apply color starting in one of these ¼ back sections from the top of the head in ½ inch cobweb sectioning working your way downwards through all 4 sections. To finish application reapply the entire hairline section again making particular care that all fine hairs are covered in color product then clean of excess color product from skin around hairline and place clock on to process color.

Hair is processing straight from first application time so immediately you have applied you will place a clock for the processing time

Copyright © James Robert Holdings Pty. Ltd. 6

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 7

Hilift Blondes

Level Color Choice Peroxide Technique

Level 2 –3

Nil Not Recommended

Pre lighten to Level 10 with powder lightener then tone

Level 3 - 4

Nil Not Recommended

Pre lighten to Level 10 with powder lightener Then tone

Level 6

1 part 12 series

2 part 9%

Process 60 minutes to give maximum lift

Level 7 – 9 1 part 11 series

2 part 9%

Process 45 – 60 minutes max lift

Permanent Colour application procedure Virgin hair Apply roots through to ends process 45 minutes Fashion and blondes Apply mid length to ends (2.5cm from scalp) then apply directly to root area develop 30-45 minutes Retouch Apply re growth 20 minutes then apply ends 10-15 minutes if you overlap you will get no demarcation line Hi Lift colour Apply mid lengths and ends (2.5cm from scalp) then apply to the roots apply to the ends develop 45-60 minutes White Coverage 50% natural + 50% fashion + 5 grams Color Neutral eg: 30gm color + 30gm 3% + 5 gm Color Neutral (3% only required 90% of the time 45 minutes total processing time) eg: 20gm 8 + 10 gm 932 + 30 gm 3% for 45min perfect coverage 9-10 level will not give 100% coverage of grey hair for resistant mix use ¾ 8 + ¼ 932 this will give 100% coverage

Copyright © James Robert Holdings Pty. Ltd. 8

Colour Balance or Toning 15 minutes maximum observation required Low % white hair (40%) choose 1 level lighter e.g. if 6 level choose a 7 level for good color result no base required use 100% full fashion color Medium % white hair (40-60%) select same target base add 25% of base color + 75% Fashion for full coverage High % white hair (more than 70%) select 1 shade darker than required color add 50% base 50% fashion

True color 40% white 30 gm fashion color + 30gm peroxide -30 minutes no color Neutral necessary 40-60% white 10 gm natural color + 20 gm fashion + 30 gm peroxide + 5 gm Color Neutral for 35 minutes 70-100% white 15gm natural + 15gm fashion + 30gm peroxide 5gm color Neutral for 40 minutes natural with fashion will cover 100% white hair

Reflect

Base

Fashion

Peroxide

Color Neutral

No Reflect

100%

Non

3%

5 gram

Slight Reflect

75% (20 gram)

25% (10gram)

3% – 6%

5 gram

Maximum Reflect

50%

50%

3% - 6%

5 gram

Why do our fashion color give 100% white coverage - they have a higher % of natural base added to their fashion These have 40-60% base to 60-40% fashion Base 6 only use 3% otherwise it will lighten 1-2 levels

Pre Lightening When you pre lighten for fashion color use only 1.5 - 3% peroxide if you lift too many levels the color will be vibrant but will wash out too quickly eg: (white) Only lift your color base 2-3 levels then choose fashion color tone use only 1 part color + 1 part 3% for 45 minutes. Tip If you want your color to last in pre–lightened hair longer mix 1/3 natural base + 2/3 fashion use (1 shade lighter in natural base) and you will find fashion color strong in reflect but also the color retention shall be more longer lasting.

Copyright © James Robert Holdings Pty. Ltd. 9

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 10

Color Design Palette Natural Colour Intense .0 will give a natural result with maximum coverage

1 Black 2 Darkest brown 3 Dark brown 4 Brown 5 Light brown

6 Dark blonde 7 Blonde

8 Light blonde 9 Very Light blonde 10 Platinum blonde

Soft Warm Naturals .03 will give a good coverage but richer result 6.03 Soft natural dark blonde

7.03 Soft natural blonde

8.03 Soft natural light blonde

9.03 Soft natural very light blonde

10.03 Soft natural platinum blonde

Medium Naturals .003 will give coverage but a warmer result

5.003 Medium natural light brown

6.003 Medium natural dark blonde

7.003 Medium natural blonde

8.003 Medium natural light blonde

9.003 Medium natural very light blonde

Cendre Ash Naturals .01 (blue/green)

1.10 Blue black 4.01 Ash natural

brown 5.01 Light ash natural brown

6.01 Dark ash natural brown

7.01 Ash natural blonde

8.01 Light ash natural blonde

9.01 Very light ash natural blonde

Beige .32 (gold/blue/green) 6.32 Dark beige blonde

7.32 Beige blonde 8.32 Light beige blonde

9.32 Very light beige blonde

Golden .3 4.3 Golden brown

5.3 Light golden brown 6.3 dark golden brown

7.3 Golden blonde 8.3 Light golden blonde 9.3 very light golden blonde

Copyright © James Robert Holdings Pty. Ltd. 11

Copper .4 .44 .444

4.4 Copper brown 5.4 Light copper brown

6.4 Dark copper blonde

7.4 Copper blonde

8.4 Light copper blonde

9.4 Very light copper blonde

7.44 Intense copper blonde

Mahogany .5

4.5 Mahogany brown 5.5 Light mahogany brown

6.5 Dark mahogany brown

7.5 Mahogany blonde 8.52 Light mahogany brilliant blonde

5.55 Intense mahogany brown

Auburn Red .6

4.62 Auburn violet brown

5.56 Light mahogany auburn brown

5.6 Light auburn brown

6.6 Dark auburn blonde

6.66 Dark intensive auburn blonde

6.666 Extra intense dark auburn blonde

7.46 Copper auburn blonde

7.62 Auburn violet blonde

7.66 Intense auburn blonde

7.666 Super intensive auburn blonde

Violet .2

2.2 Darkest brilliant brown

4.2 Brilliant brown

5.2 Light brilliant brown

6.2 Dark brilliant blonde 5.22 Light intense brilliant brown

Tobacco Fashion Chocolate .23

4.23 Tobacco brown

5.23 Light tobacco brown

6.23 Dark tobacco blonde

7.23 Tobacco blonde

6.34 Dark golden copper blonde

7.34 Golden copper blonde

8.34 Light gold copper blonde

9.34 Very light golden copper blonde

5.77 Light chocolate brown

6.77 Dark chocolate blonde

7.77 Chocolate blonde

Copyright © James Robert Holdings Pty. Ltd. 12

Matt /2

6/2 Dark matt blonde

7/2 Matt blonde 8/2 Light matt blonde

9/2 very matt light blonde

Super Lighteners 10.

10.0 Superlight platinum blonde

10.1 Superlight ash blonde

10.13 Superlight beige blonde

High Lift Platinum Blondes 11 / 12 Series

11.0 Super platinum blonde

11.13 Super platinum beige blonde

12.0 Super platinum extra natural blonde

Color Intensifiers

Yellow Red Violet Blue Green

Color Toners

1 S/B silver / blue 1 S/G silver/ grey 1 S/V silver / violet

Light grey Dark grey

Booster

NB Neutral Booster or Clear

Copyright © James Robert Holdings Pty. Ltd. 13

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 14

White and Grey Coverage

Normal rule –1 part base + 2 parts fashion needs to be added for coverage Mixation is always 30gm product 30gm peroxide

If there is more than 40% grey (not white) and you are unsure because you have

resistant hair use the safety net 6% With these colors you only need:

1 part natural color

2 parts fashion color to get 100% coverage eg:

10gm natural col 20gm fashion col 30gm peroxide 100% coverage

½ natural ½ fashion should only be used on very resistant white hair or color may be too flat 100% WHITE HAIR 3% ONLY 45 minutes 8 + 8.32 + 3% gives 100% coverage You need to use scales for accurate measurement this is extremely important For full tint coverage short hair or re-growth and blend (grey coverage or lighter). With these colors you require only 30 grams of color for a short color (Average Application SHORT HAIR) Whether it is:

30 gram color 30 gram peroxide = 60gram

15gm + 15gm color 30 gram peroxide = 60gram

10gm+10gm+10gm 30 gram peroxide = 60gram

For extremely short hair (mens) fine hair 25 gm is sufficient On already colored hair re-growth is applied first for 15 minutes then mix 10 grams as a demi mix and work through mid length and ends immediately for a further 15 minutes to re-freshen the ends then seal with Acid Treatment for 5 minutes to neutralize chemical acidity in hair shaft.

Copyright © James Robert Holdings Pty. Ltd. 15

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 16

Foiling Mixations Foiling on pre lightened hair whether tinted lighter or blond we can foil on this hair without filling hair first:

10 gm color 10 gm peroxide (3%) This is the required mixation for 8-10 foils and is ample color for short hair

For long lasting foils on pre-lightened hair without filling eg:-

10gm color + 10 gm developer = 20gm product ample for 8-10 foils

Only use 3% as you need to stain and deposit if you use 6% you will dilute and lighten color

For neutral but deeper foils try these recipes (choose level)

5gm 5 5gm 4.23 = 10gm color + 10 gm 3% = 20gm

5gm 6 5gm 4.23 = 10gm color + 10gm 3% = 20gm

5gm 7 5gm 4.23 = 10gm color + 10gm 3% = 20gm

For slightly warmer foil results use these recipes:-

5 gm 5

5gm 7.46 =10gm color

+10gm 3%

= 20gm

5 gm 5

2gm 7.4 + 2gm 4.23

=10gm color

+10gm 3%

= 20gm

5gm 6

5gm 7.46 =10gm color

+10gm 3%

= 20gm

5gm 7

5gm 7.46 =10gm color

+10 gm 3%

= 20gm

Also I part 6 or 5 to 2 parts 5.56 or 5.23 or 4.4 gives great reversal colors on light hair

Copyright © James Robert Holdings Pty. Ltd. 17

Blonde highlighting with Foils

Quantity of product for 8-10 foils

10 gram powder lightener 20 gram liquid peroxide (usual 3%)

Quantity required for ½ head casual foils

20 gram powder lightener 40 gram liquid peroxide

Proportions are always 1 part powder + 2 parts peroxide

Majority of lightening requires only 3% as this will lighten between 3 – 4 levels

Foil time develops approximately between 20 – 30 minutes

Usually when tinting and foiling foils are generally placed in the hair first then the re-growth and ends are applied and processing time begins

Foils are positioned in a panel or brickwork mostly

Bleaching lotion is active for up to 4 hours so can be covered with cling wrap and used on the next client do not pour away as this is unnecessary wastage and excess expense for your company. This lightening product is air oxidized and will keep processing BUT DO NOT LEAVE ON LONGER THAN ONE HOUR AS CHEMICAL DAMAGE WILL OCCUR!!!!!!!!!!!

Copyright © James Robert Holdings Pty. Ltd. 18

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 19

Semi Colour Mixations Semi Color (not generally used in salon as this does not last more than 4-6 washes) Can use on semi- sensitized hair Mixation

1 part color

1.5 parts 1.5% 4-6 washes only

Demi color mixation Demi Color long lasting light developer color Mixation More Intense longer lasting

1 part color or 1part color

2 parts 1.5% 1part 3% lasts up to 24 washes 1part 1.5%

DEMI MIX

Short hair 20 gram color 40 gram 1.5%

25-30 minutes

Long (shoulder length only)

40 gram color

80 gram 1.5%

25-30 minutes

Apply with a damp sponge for speed and safety net procedure for young stylists

Demi will last up to 24 washes Eg: Car sponge square slab works extremely well shampoo hair use damp sponge Apply Semi or Demi for speed.

FINE HAIR grabs quickly and absorbs well

NORMAL HAIR also easy to colour

COARSE HAIR may be wiry and resistant texture is stronger saturate well for 100% coverage

Copyright © James Robert Holdings Pty. Ltd. 20

Color Design Hybrid Color System A professional colorists dream using our hybrid system the latest innovation you can now achieve a brilliant semi, demi or permanent color from one tube just by changing your developer strength. This allows you to purchase only one tube of color reducing inventory levels Saving $$$$$$$$$$$ and time essential for building a profitable and successful Salon. Do not be afraid to use these products Colordesign works differently than Asian colour.

Copyright © James Robert Holdings Pty. Ltd. 21

NOTES _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 22

Colour neutralization (toners)

Toners require less color and only between 5 – 15 minutes visual processing Apply to damp hair with sponge preferred (pre-spray with protein if required)

Short hair 10 gram color 10 gram 3% 5-15 minutes

Medium hair 15 gram color 15gram 3% 5-15 minutes

Long hair 20 gram color 20 gram 3% 5-15 minutes

Medium quantity used 20 + grams product used

Unwanted reflect you need to Neutralize

Color 1

Color 2

Developer

Ratio

Timing

Yellow

1SV 10g

10g 3%

1:1

5-15 min

Orange /Yellow 8.01 5g

1SV 5g

10g 3%

1:1

5-15 min

Orange 8.01 10g

------------

10g 3%

1:1

5-15 min

Red/Orange 9/2 5g

8.01 5g

10g 3%

1:1

5-15min

Red 9/2 10g

1 (pea) green

10g 3%

1:1

5-15min

Copyright © James Robert Holdings Pty. Ltd. 23

PART II

Advanced Coloring Methods

Copyright © James Robert Holdings Pty. Ltd. 24

Hi Lift Colour Mixations Hi lift Colour 50-60 minutes processing 1 part Colour 2 parts developer 12% will generally reflect too much gold and will require more maintenance toning In 99% of cases use only 9% developer Use the scale double the developer, double the strength

It actually doubles the lighting ability so if am using double 12%

3%+3%+3%+3%+3%+3%+3%+3% Same as blonding this can lift 7-8 level lifts or more Gold! Gold! Gold 9% will give 4-5 level lift

3%+ 3%+3%+3%+3%+3% Use this rule always as your guide for HILIFT COLOR

30 gm 11-12 series 60gm 9% + up to 10gm NB

This needs to be processed longer for total result remember a true lift is achieved on a level 7- 9 on lower levels results will be warmer . To get ½ -1 shade extra lift try adding 10 gram NB (Neutral Booster). Also to achieve a more ashen effect add up to 1 pea of dark grey and 2-3 peas of light grey to give tone desired (more can be added for suitability) HI-LIFT FORMULA - Going lighter with special Hi-lift 11&12 series

Level of lift Developer

NB Neutral Booster

Ratio Timing

4-5 level lift 9% 30vol Add up to 5gm to every 20gm

1.2 55-60 minutes

7-8 level lift 12% 40vol Add up to 5gm to every 20gm

1.2 55-60 minutes

On level 2-3-4-5

Use powder lightener and toner not suitable for Hi-lift color

-------------------

1.2 55-60 minutes

Copyright © James Robert Holdings Pty. Ltd. 25

We advise 90% of all hi-lift will be carried out using 2 parts 9% 1 part color and the Special Blonde 11-12 series as using double 12% will result in a lot more undesired Gold (double 9% will give a softer more neutral result)

Apply Re-growth first at least 45 minutes processing if required emulsify color to clean up and tone ends for last 15 minutes only.

Hi-lift will also remove old tint 1-2 levels or demarcation bands on THE hair shaft develop visually remove when ready

HINT - Brilliant on Virgin Asian Hair Level 2 for a perfect caramel result use:

Color Developer Intensifier Time

30gm 12.0+10gm NB 60gm 12% 2 pea blue 45-60 minutes

This formula on Asian hair (very resistant & glassy) will lift approximately 5 levels and give a 7 level result with a lovely overtone of caramel

Now you can scatter a few foils to break up the color Acid rinse hair first for 5 minutes then mix 5 grams powder lightener + 10 grams 3% process approximately 15-20 minutes for excellent defined result can lift to a 8-9 level and add nice shine and character to hair

We Do Not color the hair without neutralizing with a color sealer after rinsing the product out ever!!!

Copyright © James Robert Holdings Pty. Ltd. 26

NOTES _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 27

Scalp Blonding and lightning (short hair)

Use (75 gm product)

25gm powder lightener

50 gm 3% or 6% (only)

+ 2 pump treatment

treatment acts as a conductor and makes the application smoother and soothes clients scalps

Process 30 minutes to the maximum of 60 minutes (remove color chemical immediately damage occurs after this time) This amount will do 1-1 ½ inch Regrowth and ends cleanse if required then apply your toner

10 gm color product

10 gm 3%

5-15 minutes visual development

Blonding always needs toning after as the hair is in a raw state and throws gold this is a rich creamy formula-for easy application- gentle on the scalp on a level 7 fine hair 3% (doubled) blonding will lift to a level 10 most other lighting on normal to coarse hair will require 6% to be used (doubled)

DO NOT PLACE BLEACH UNDER HEAT AT ANYTIME!!!!!!!!!!! THIS WILL CAUSE DAMAGE AND BREAKAGE AND OVER DRYING Please always use chemicals as directed and breakages will not happen think about it what happens to the hair shaft when you place it under heat the cuticle expands and swells under heat the peroxide and lightener will explode the cuticle & speed up the process causing irreparable damage. It will lighten the same result if processing up to one hour for full lifting results DO NOT PLACE UNDER HEAT YOU WILL BE SUED!!!

Copyright © James Robert Holdings Pty. Ltd. 28

NOTES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 29

COLOR CORRECTION Follow these results carefully for no trouble results Black hair will lighten 1 2 3 1 level 4 2 levels

5 3 levels up to 5 level lift you will not get blonde first time 6 4 levels leave 2 weeks and treat hair before next service 7 5 levels 8 9 10

You will have to explain to the client hair is a fiber a little like a silk shirt and if you spill red wine on to that silk shirt it is almost impossible to lift out because it stains the very fiber of the hair depending on the amount of years of staining the hair will let us know how many levels we will be able to lift it we will know when we start processing never use more than 3% or 6% developer for mixation this is all you need. You also need to let your client know this is not a normal colour procedure it will take a minimum of 4 ½ -5 ½ hours and the Salon charges extra for a colour correction On the darkest bands use mix:

30gm powder lightener

60gm 3% 2-3 pumps treatment

This gives over 100grams product to start with you can mix more depending on length / thickness of hair. Apply to the darkest bands process till lightened to the mid length depth than massage lightener quickly through the mid lengths not root area remember the heat band is here and will process very quickly leave roots till nearer the end of the coloring procedure this first application will be on the hair One Hour Only then must be removed immediately as chemical damage occurs after this time. After this first application has been cleansed and sealed with acid treatment mix a fresh application (3% only) and reapply to the deepest orange /gold bands these

Copyright © James Robert Holdings Pty. Ltd. 30

will be mid lengths to ends and this application can only be left on a second time for 25 minutes. Remember if coloring:

Fine/medium hair use rule (15 minutes mid-lengths & ends 10 minutes roots)

When dealing with:

Coarse hair (10 minutes mid-lengths & ends 15 minutes roots) watch development time closely as we do not wish to lift heat band at roots excessively after development time of 25 minutes you must deep cleanse hair and acid rinse again to neutralize chemical acidity.

To the client we let her know we can do only two lightening solutions on the one day (do not say bleach) and then color their hair and place a few foils in the hair to break up the color and give her a more natural result.

Apply product first to:

Level 2 band and lift to a level 4

Apply product on level 4 to lift to a level 6

Remove first application after 1 hour

Apply second application (3%) mid-length/ends

Apply product to roots at end of process time

Second application process 25 minutes total depending on hair textures whether one application or 2 applications is needed

apply .

Target color (8.01 + 3%) 40-45 minutes

Foils (6-8) mix: 5 gm powder lightener +10 gm 1.5% developer When removing the foils tone with 8.01 by massaging through for 5 minutes then apply Acid Treatment for the final 5 minutes then rinses out and style as required by client.

TIP - If a young stylist is applying colour for you or if the Re-growth is minimum use (safety net procedure to eliminate any problems occurring) fold tissues into four reduced long lengths and place between color sections at the root area to lift the hair and colour off the scalp so unnecessary blonding does not occur in your heat band area (roots)

Level 2

Level 4

Level 6

First Application

Second Application

Copyright © James Robert Holdings Pty. Ltd. 31

Fold tissue in half

Then in half again

These will be used between sections Starting application at nape to ensure Root area remains natural so as to Minimize problems occurring

After the second application lighting lotion is finished we are ready to colour and tone most times you are left with the result similar to 7.34 or 9.4 now all we need to do is neutralize the red /gold (copper) tone.

1

2

3

4

Hair will sit

up over the

tissue

protecting

the root area

Copyright © James Robert Holdings Pty. Ltd. 32

NOTES _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Copyright © James Robert Holdings Pty. Ltd. 33

Remember your Color Wheel !

Violet neutralizes Yellow

Green neutralizes Red

Blue neutralizes Orange Cendre (blue) range is the most intense tonal value try 8.01 90% of the time (add if required up to 2 peas of intensifier blue) Even on 7 levels (this gives a nice caramel result) Mixation

40 grams 8.01 40 grams 3% Apply thickly

Place 6-8 foils in panel (center parting) using:

10 gm powder lightener

20 gm 1.5% Apply thickly

Apply thickly full color from roots to ends 10 minute application time

Foils generally will be removed after 15 minutes development time check visually (use towel fresh sponge and a bowl of warm water sponge of lightener place foils back in fresh foil with Acid treatment)

Process color totally between 40-45 minutes

Rinse color out and apply Acid Rinse for last 5 minutes and rinse thoroughly until no scum is left in the running water at the basin

Result should be a beautiful caramel result with clean soft lightened pieces of highlights.

You can tone with 7.01 + 3% but your result will be darker because of the base so preferably use 8.01 and 2 peas of blue intensifiers if required remember it is neutralization we require not depth.

Remember this rule when choosing your target color

Fine hair texture

The quicker & darker it colors Use 1 shade lighter

Medium hair texture

Average color result Use target shade

Coarse hair texture

More resistant color/translucent Use 1 shade darker

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UNWANTED TONE - SUGGESTED NEUTRALIZERS EXAMPLES ONLY USE PROFESSIONAL JUDGMENT

COLOR CORRECTION IS EASY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Hint – During your last color application on hair after re-application of foil with treatment you can during the last 5 minutes processing remove this foil and massage foiled hair into the toner 8.01 to soften and neutralize any gold left in the hair.

Unwanted reflect

Color 1

Color 2 Developer

Ratio

Timing

Gold 10 level

10gm 1SV

10 gm 10.0

20gm 3% 1:1 5-15 minutes

Orange 7 level

20gm 8.01

Up to 2 pea blue

20gm 3% 1:1 5-15 minutes

Red 5 level

20gm 6/2

Up to 1 pea green

20gm 3% 1:1 5-15 minutes

Green 5 level

20gm 5.6

Up to 3 pea red

20gm 3% 1:1 5-15 minutes

Blue 7 level

20 gm 7.46

Up to I pea red 2 pea yellow

20gm 3% 1:1 5-15 minutes

Violet 9 level

20 gm 9.3

Up to 3 pea yellow

20gm 3% 1:1 5-15 minutes

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Underlying Pigment

Importance of the Hair Coloring using Underlying Pigment knowledge for perfect results Color choice is imperative to the end result so a thorough understanding of the color levels and their underlying pigment is essential for the end result.

Underlying Pigment

Depth/Level Color Underlying Filler Pigment

Level 1 Black Blue 4.62

Level 2 Darkest Brown Blue 4.62

Level 3 Dark Brown Red 4.62

Level 4 Brown Red 4.23/4.62

Level 5 Light Brown Orange/Red 5.4/5.6

Level 6 Dark Blonde Orange 6.4

Level 7 Blonde Gold/Orange 7.34

Level 8 light Blonde Gold 8.3

Level 9 Very Light Blonde Pale Gold 9.3

Level 10 Platinum Blonde Palest Gold 10.3

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Reverse Color or Re-Coloring Hair Darker Using This Chart Above and the Emilio Color Back Rule:

This rule applies when choosing to reverse color a client from a lighter color to a darker color example we are a level 9 and wish to achieve a level 6 result-: (long lasting results)

Final Result = Underlying Pigment In your clients hair + Artificial color

1st Choice Coloring Darker (porous or chemically stressed for long lasting results)

Choose fashion color 2/3rd 6.4 + 1/3rd natural 7 mix 1:1 Ratio with 3% apply thickly to the hair (7 level adds base to last but doesn’t take over )

Process 20 minutes

Rinse thoroughly but do not shampoo

Towel dry thoroughly

Choose target shade mix 1:1 Ratio with 3% only

Apply and process for 40-45 minute

Shampoo out thoroughly

Seal with Acid Treatment for 5 minutes to neutralize chemical acidity

Advise your client not to shampoo her hair for 48 hours

Style as desired (client to use professional products for home use) Coloring Darker 2nd Choice (slightly more porous hair) Level 9 to Level 6

Shampoo & towel dry hair thoroughly

Choose filler for level 6 result Orange

Mix 5 gm Red Intensifier + 5gm Yellow Intensifier

Add 25 gm 3% + 50gm warm water = (75 gm + 10gm of product)

Apply to hair (sponge on is easier than brush)

Process 10 minutes to stain hair shaft

Do not rinse out towel dry thoroughly (use at least 2 towels)

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Choose target color mix 1:1 Ratio with 3% developer

Process a further 40-45 minutes

Rinse thoroughly and shampoo out

Seal with Acid treatment for 5 minutes to neutralize chemical acidity

Advise client not to shampoo for 48 hours & use professional products for at home maintenance

Style as desired Coloring Darker 3rd Choice OUR CHOICE!!!!!! (normal hair/healthy condition) 9 level to 6 level

NO FILLER REQUIRED

Shampoo and prepare hair

Choose color with underlying pigment add base for long lasting results

Base Colour Fashion Colour Developer

1 portion natural base 2 portion fashion Equal portion developer

15gm 5 30gm 6.4 45gm 3% or 20 gm 6 20gm 6.4 40gm 3%

If required you can add up to 5gm intensifier to color mix to intensify or rectify underlying pigment (see reference in -:

Undelying Pigment

Use your professional judgment to choose the correct formula for your clients hair

Apply color thickly to hair

Process 40-45 minutes

Rinse and shampoo thoroughly

Seal with Acid treatment for 5 minutes to neutralize chemical acidity

Advise client not to shampoo hair for 48 hours

Using only a professional shampoo for use for home maintenance

Style as desired

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Coloring Darker 4th

Choice OUR CHOICE!!! (Going darker with permanent color)

Shampoo and prepare hair

Choose color using table below

Apply roots to ends

Ratio Natural shade

Target shade

Developer Intensifier Timing

1:1 20gm 20gm 40gm 3% /10vol

5gm 40-45 min

Intensifier in case of Level 6 will be 2gm Red + 2gm Yellow

This will make a strong orange additive

Process 40-45 minutes

Rinse and shampoo

Seal with Acid treatment to neutralize chemical acidity

Advise client not to shampoo hair for 48 hour using a Salon professional shampoo and conditioner for home maintenance

Style as desired

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Semi and Demi Mixations

SEMI COLOR or Tone on Tone (Lasts 4-6 shampoos)

Mixation short hair / long hair1:1.5 of 1.5% developer

Color 1 Color 2 Developer Ratio Timing

20gm --- 30gm 1.5% 1:1.5 25 minutes

30gm 10gm 60gm 1.5% 1:1.5 25 minutes

Shampoo & prepare hair

Towel dry well

Apply color (damp sponge is easier & quicker)

Process 25 minutes

Rinse and apply Acid treatment leave 5 minutes

Rinse and style as desired DEMI COLOR or Light Developer Color (lasts up to 24 shampoos) Mixation short hair 1:2 made up of 1 parts color 2 parts peroxide

Color 1 Color 2 Developer Ratio Timing

20gm --- 40gm 1.5% 1:2 25 minutes not much fading

20gm 10gm 60gm 1.5% 1:2 30 minutes for more intense results

20gm 20gm 80gm 1:2 25-30 minutes

Shampoo & prepare hair

Towel dry well

Apply color (damp sponge is easier & quicker)

Process 30 minutes

Rinse and apply Acid treatment leave 5 minutes

Rinse and style as desired

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Permanent Colour VIRGIN HAIR APPLICATION going Darker Permanent Color

Choose target shade suitable for desired result

Mix Ratio 1:1 apply roots to ends

Process 30 minutes

Rinse and shampoo out

Apply Acid treatment for 5 minutes to neutralize chemical acidity

Advise client to not shampoo hair for 48 hours and to use salon professional products for home maintenance

Style as desired

RE-GROWTH APPLICATION (Retouch application)

Shampoo and prepare hair

Treat re-growth area as virgin hair

Choose target shade and apply

(7 minute Colour application is Industry Standard) Check mid lengths and ends for fading

Choose suitable color to blend and mix Demi formula

Apply to ends of hair (sponge on for speed and ease)

Process 30 minutes or until hair is deemed ready by the professional

Rinse and shampoo out

Apply Acid treatment for 5 minutes to neutralize chemical acidity

Advise client not to wash hair for 48 hours

Using only salon professional shampoo for home maintenance

Style as desired

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Recipes and long hair Colour requirements

Use table below as a guide Permanent Re-growth and Blend Long Hair 45-50grams color sufficient for hair touching shoulders 30 gm roots 10-20gm ends even if thick

Hair Area Target Color

Developer Demi Ends

Timing

Roots 30gm 30gm 3% 25-30 minutes

If color has faded on ends

20gm

40gm 1.5%

10-20gm

20 minutes

If only slight fading on ends

20gm

40gm 1.5%

10-20gm

15 minutes

If the hair is healthy you can apply roots first and immediately place Demi color on the ends and process for the full 30 minutes rinse and seal with no demarcation or damage to the hair shaft

Color Recipe

Perfect Beige

15gm 9 15gm 9.32 30gm 3% or 6% developer

Intense Strawberry Copper

15gm 10.13

15 gm 7.46 30gm 3% or 6% developer

Lovely Caramel

15 gm 7 15gm 6.34 30gm 3% or 6% developer

On Base 6-7-8

Rich Sherry 6.6 Ratio 1:1

Rich Bronze ½ 7.34 + ½ 7.4 Ratio 1:1

Rich Toffee 6.34 Ratio 1:1

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Going Lighter – Permanent Color – Virgin Application Only

Levels of lift Application method Timing

1-2 level Apply roots to ends 30-45 minutes

3-4 level or Hi-lift virgin application only

Apply 2.5cm from roots on mid lengths and ends Then apply to roots

30-45 minutes Hi Lift 45-60 minutes

Use table below as a guide to normal lightening with permanent color

Level of lift Developer

NB Neutral Booster

Ratio Timing

1-2 level lift 6% 20vol Add up to 5gm to every 30gm

1:1 30-45minute

3-4 level lift 9% 30vol Add up to 5gm to every 30gm

1.1 30-40minute

4-5 level lift 12% 40vol Add up to 5gm to every 30gm

1.1 45-60 minute

More than 5 level lift

Use3%& powder lightener or hi-lift 12% doubled

Add up to 5gm To every 30gm

1.2 45 -60minute

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POWDER LIGHTENER ON SCALP BLONDING

for Intense Pre-lightening Result needs Toner Mixation for on scalp blonding only use 3% or 6% NO HIGHER!

Powder lightener

developer Treatment Timing

30grams 60 gm 3% or 6%

3-4 pump 45-60 minutes

Add treatment to make a smooth creamy consistency that will soothe the clients scalp and make ease of application a dream use the guide below

Virgin Hair on Scalp – apply 2.5 cm from scalp first then apply

mid-lengths to ends and process

Level lift Developer Treatment Ratio Timing

1-4 level 3% 10vol 3-4 pump 1:2 45-60 minutes

5-8 level 6% 20vol 3-4 pump 1:2 45-60 minutes

IMPORTANT

Always check heat band well by scraping of product with end of plastic comb or setting pin and rub gently in towel to see how much gold still remains check visually do not let process longer than 60 minutes as chemical drying takes place after this time remove and always apply an Acid treatment for 5 minutes then a toner as the hair is in what we professionally call a RAW STATE (gold! gold! gold!) and requires a toner to neutralize unwanted warm tones.

Refer to your underlying pigment chart example below:

LONG HAIR COLOR TONER MIXATION

Level Color Unwanted Tone

Color Developer Ratio

8 level Orange /Gold 15gm 8.01 1 pea blue

15gm 3%

1:1

9 level Gold/Orange 10gm 9.01 5gm 10.13

15gm 3%

1:1

10 level Gold 10gm 10.13 5gm 8.01

15gm 3%

1:1

For softer neutralization try 8/2 or 9/2 with 1SV

Time these toners for 5-15 minutes check visually

Rinse and seal with Acid treatment 5 minutes

Copyright © James Robert Holdings Pty. Ltd. 53

POWDER LIGHTENER OFF SCALP BLONDING

Level of lift developer Ratio Timing Visual

1-2 level 3% 10vol 1:2 45-60 minutes

3-4 level 6% 20vol 1:2 45-60 minutes

5-8 level 9% 30vol 1:2 45-60 minutes

This coloring may take form in fashion slices or foil eg: peakaboo foil ,baliage ,flying color ect:

NEVER PLACE BLONDING LOTION UNDER HEAT!!!!!!!!!!!

This will surly swell the cuticle and cause un-repairable damage to the hair shaft even breakage you are not covered as this action is against the teaching of any reputable Company

When lightening prior to coloring only use 3% and lighten only 2-3 shades as any more will cause color loss as durability has been lost and the hair strength has been weakened by over lightening the natural properties of the hair making toning or re-coloring extremely difficult

Levels that are too light for the target shade will give instability of color result and less color retention also the color will be much weaker or in some cases more ashen as the level has been lifted past a level 10 result causing stressed and damaged hair shaft (removing any last remaining underlying pigment)

It is always better to use a lesser Developer with your powder lightener and develop the full hour period to maintain the tensile strength and resilience of optimum hair condition

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PRE-PIGMENTING – Rarely required with Colordesign Select 1 shade darker than target shade

Apply without developer to resistant root area not too thickly

Mix immediately target shade ratio 1:1 with 3% only

Apply over the top of pre-pigmented hair

Process 45 minutes

Rinse and seal with Acid treatment

Advise client on Salon professional home maintenance

Style as desired REMOVAL BATH (Colour too dark) Color cleanse

Build up or semi / color too dark Normal to slightly porous

10gm powder lightener

10gm 3%

10g shampoo

5-15 minutes Porous hair

Spray on protein for strength

10gm powder lightener

10gm conditioner 10gm 3%

Copyright © James Robert Holdings Pty. Ltd. 55

Eugeneperma Blush Chroma- Creative pigment

Fudge style Semi-permanent colour

Vivid, dazzling hair colour that provides reflects to the hair Ready-to-use direct hair colour- no need to add oxidizer Colours or shades natural, dyed, permed, beached or streaked with differing affects Revives or intensifies a reflect immediately or between 2 colour applications Intermixable with any oxidative, tone on tone or direct hair colour Semi- Demi permanent colour (washes out gradually through washing)

Uses:

On Bleach hair (9-12) this product will give best results with a bright reflect

On dyed hair it is best use as an intensifier to optimize and brighten colour design colours

On Natural hair it provides more or less

Blush Chroma translucent can be used to vary the colour shade to a desired level Application of colour: Measure and mix 10-20g of Brush Chroma with equal parts Developer on to freshly shampooed towel dried hair. If required you can add up to a pea size of translucent intensifier to create desired effect. Apply product first to regrowth just off scalp and work product through hair to the ends. Leave to process for up to 40 minutes under plastic film, product can be put under heat if checked constantly to reduce processing time by half. When processed shampoo to make an emulsion then follow with a second shampoo to ensure product removal, once all product is removed condition hair and tone if required. This product is a semi/demi permanent colour and as such will wash out gradually each time your client shampoo’s their hair. Attention: Blush Chroma is a direct hair colour and as such is highly concentrated. It is very import that when working with product gloves are worn. Rubbing this product may cause stains on skin, wash basins colthes and pillows….

Caution: This product may cause allergic reactions to you or your customers which in some rare cases may have serious consequences. Ensure that you always use this product in conjunction with the above instructions.

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