Major Considerations for Branding in Cosmetic Products | 1

CONTENTS

Introduction Part 1 : Brand Elements Part 2 : Leveraging Secondary Brand Associations Part 3: Brand Extensions Part 4: Recommendation & conclusion Conclusions

Major Considerations for Branding in Cosmetic Products | 2

Table of Contents Introduction: ..................................................................................................................................... 3

PART 1 .............................................................................................................................................. 4

Brand Elements: ............................................................................................................................ 5

Brand name: .............................................................................................................................. 6

Logo: ......................................................................................................................................... 7

Jingle: ........................................................................................................................................ 8

Package: .................................................................................................................................... 8

PART 2 .............................................................................................................................................. 9

Leveraging Secondary Brand Associations ....................................................................................10

Companies: ..............................................................................................................................10

Create new brand: ................................................................................................................11

Modify and existing brand: ...................................................................................................11

Combine and existing and new brand: ..................................................................................12

Spokesperson: ..........................................................................................................................12

Events: .....................................................................................................................................13

PART 3 .............................................................................................................................................14

Brand Extensions ..........................................................................................................................15

New Products and Brand Extensions.........................................................................................15

Line Extensions......................................................................................................................16

Category Extensions ..............................................................................................................16

PART 4 .............................................................................................................................................18

Findings .......................................................................................................................................19

Recommendation ........................................................................................................................20

Conclusion : .....................................................................................................................................21

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