contents...components, and their quality assessment. a proposal. universita degli studi di firenze...

CONTENTS

2nd Workshop on Modernization of Official Statistics in the State of Qatar, 25-26 September 2018

Value of official statistics for

public good

What does communication

mean?

Meaning of communicating

official statistics

Data to support Sustainable

Development Goals 2030

Improving user engagement

Tools of engagement

Communicating MDPS statistical

work with digital media

Digital Communication channels

Traditional channels of

communication

Conclusion

Recommendations

Suggested MDPS Communication

Strategy goals for official Statistics

in Qatar

2

VALUE OF OFFICIAL STATISTICS

FOR PUBLIC GOOD

SDGs created greater emphasis on measuring the progress

Increasing role of official statistics for evidence based policy-

making

Demand for quick data and tailor-made services

Increased need for statistical literacy

Helping the governments in M & E

Helping private sector, academia and NGOs

2nd Workshop on Modernization of Official Statistics in the State of Qatar, 25-26 September 2018 3

WHAT DOES DATA

COMMUNICATION MEAN?

Data communications is the process of using computing and

communication technologies to transfer data from one place

to another, and vice versa

It enables the movement of electronic or digital data

between two or more nodes, regardless of geographical

location, technological medium or data contents


MEANING OF COMMUNICATING

OFFICIAL STATISTICS

Understanding needs of main stakeholders

Raising awareness of modern societies and policymakers

Being proactive and strengthening the visibility

Modernisation of communication, visualisation and interactive

presentation of data

Increasing access to our data

Developing statistical products to give increasing insights


DATA NEVER

SLEEP


Source: 2018 Update: What Happens In An Internet Minute, Lori Lewis

2018 This is What Happens In An

Internet Minute

DATA TO SUPPORT

SUSTAINABLE DEVELOPMENT

GOALS 2030

leaving no one behind is at

the heart of Sustainable


and the National

Development Strategy

2018-2022 in the State of

Qatar. Therefore, if data

isn’t from all of us, then

data isn’t for all of us


leaving no one behind

IMPROVING USER

ENGAGEMENT

Make use of a range of approaches for engagement

Use online approaches to enable more continuous

user/user communication

Develop partnerships between producers and user groups

Provide users with the opportunity to feed back on outputs

Collaborate with other user groups/business areas on

issues of common concern


IMPROVING USER

ENGAGEMENT (CONT.)

Compile and prioritize user requirements

Document the impact of user engagement on official

statistics outputs, and communicate this to users.

Be open and transparent

Activate Qatar open data strategy “Qatar Digital

Government 2020 Strategy“


TOOLS OF ENGAGEMENT


Feedback

Complaints

Web metrics

Consultation responses

Social media

Customer satisfaction

surveys

Events and conferences

Ad hoc requests

Media monitoring

10

COMMUNICATING MDPS STATISTICAL

WORK WITH DIGITAL MEDIA

Digital media today is essential when communicating as it

allows for not only interacting with a much more varied

audience

MDPS should put a lot of emphasis on developing online

interactive tools

MDPS also should develop a Dashboard on the Sustainable



DIGITAL COMMUNICATION

CHANNELS

Dedicated internet websites

Video, movies, documentaries on statistics (YouTube channels)

Internet search optimization

Tablets, smartphones and handheld devices

Visualization icons

Dynamic visualization and info-graphics

Widgets to embed/refer to statistics in external websites and

electronic/social media


Per Nymand-Andersen (European Central Bank)

DIGITAL COMMUNICATION

CHANNELS (CONT.)

Electronic games and cartoons

Electronic replication of statistics graphs and charts

Electronic automatic translation services

Interactive and searchable databases

Building application programming interface (API) -

Electronic Data Interchange

Webinars

RSS and news feeds, direct e-mailing


Per Nymand-Andersen (European Central Bank)

SOCIAL MEDIA, OF WHICH

(AS EXAMPLES):


Video-sharing websites


Source: https://visual.ly/community/infographic/other/6-un-languages-world-wide

15

IMAGE FOR INFOGRAPHICS EXAMPLE



Source: http://natoassociation.ca/bridging-the-gap-female-participation-in-un-peacekeeping-part-one/


Sources: https://nepalindata.com/insight/sustainable-development-goal-1-no-poverty/

https://www.nepalindata.com/insight/sustainable-development-goal-6-clean-water-and-sanitation

17


https://nepalindata.com/insight/sustainable-development-goal-1-no-poverty/











TRADITIONAL CHANNELS OF

COMMUNICATION

Booklets

Paper-based publications workshops, conferences and

seminars

Magazines and newsletters

Press releases and conferences

Posters

Television interviews and radio programs



THE GENERIC STATISTICAL BUSINESS

PROCESS MODEL (GSBPM)

5.7

Calculate

aggregates

5.4

Edit & impute

1.1

Identity

1.4

Identify concepts

1.5

Check data

availability

1.6

Prepare business

case

Quality Management / Metadata Management

1.3

Establish output

objectives

1.2

Consult & confirm

needs

8.1

Extract Data

8.2

Serving Users

8.3

Use Infographics

7.1

Update output

system

7.5

Manage user

support

7.2

Produce

dissemination

product 7.3

Manage release of

dissemination

products 7.4

Promote

dissemination

products

6.3

Interpret & explain

output

6.1

Prepare draft

outputs

6.5

Finalize outputs

6.4

Apply disclosure

control

6.2

Validate outputs

5.8

Finalize data files

5.6

Calculate weights

5.5

Derive new

variables & units

5.3

Review & validate

5.2

Classify code

5.1

Integrate data

4.4

Finalize collection

4.3

Run collection

4.2

Set up collection

4.1

Create frame &

select sample

3.7

Finalize production

system

3.6

Test statistical

business process

3.5

Test production

system

3.4

Configure

workflows

3.3

Build or enhance

dissemination

components

3.2

Build or enhance

process

components

3.1

Build collection

instrument

2.6

Design production

system & workflow

2.5

Design processing

& analysis

2.4

Design frame &

sample

2.3

Design collection

2.2

Design variable

description

2.1

Design outputs

Specify Needs Design Communicate Disseminate Analyze Process Collect Build Evaluate

9.1

Gather evaluation

inputs

9.2

Conduct evaluation

9.3

Agree an action

plan

8.4

Identify Channel

8.5

Describe Statistics

19

CONCLUSION

“Communicating statistics is therefore a strategic asset as an integrated part of the functional independence of producing statistics. Within the same vein, communicating statistics is a fundamental and mandatory obligation contributing to national and international partners’ transparency and accountability objectives“


RECOMMENDATIONS

Exploit the comparative advantage of official statistics (the

cornerstone)

Put customers at the center of official statistics process

Design statistics for everyday life

Innovate to remain valuable

Go further with strategic partners


RECOMMENDATIONS (CONT.)


Build the official statistics brand and gain

visibility

Measure outcomes to achieve greater impact

Establish and maintain a plug-and play

platform

Develop a sold communication strategy

MDPS

SUGGESTED MDPS COMMUNICATION

STRATEGY GOALS FOR OFFICIAL

STATISTICS IN QATAR

Strengthening the brand of official statistics

Make official statistics accessible for all

Develop a sustainable communications systems between

MDPS and its stakeholders and promote their

understanding of statistics (Statistical literacy)

Using innovative forms of visualization

Using a range of different communication channels to reach

our target users


Monitor international trends in the communication of

statistics In order to meet user needs for international

reporting

Strengthening the internal communication in Statistics

MDPS

Improve the society knowledge and use of Statistics

Develop communication action plan

Develop a measurement framework based on key indicators


SUGGESTED MDPS COMMUNICATION

STRATEGY GOALS FOR OFFICIAL

STATISTICS IN QATAR (CONT.)

SOURCES:

1. Filomena Maggino, Marco Trapani. Presenting and communicating statistics: principles,

components, and their quality assessment. A proposal. Universita degli studi di Firenze (Italy)

2. Sibylle von Oppeln-Bronikowski, Susanne Hagenkort-Rieger and Maria Joao Santos. New trends

in communication: breanding and content marketing

3. Olivia Or. Data visualization and its Application in Official Statistics. Census Department, Hong

Kong, China

4. Per Nymand-Andersen (2017) (European Central Bank). Preparing a statistics communication

strategy. Conference of European Statisticians

5. UNECE (2016). Value of official statistics - intern report. ECE/CES/2016/11

6. Statistics Denmark (2016) Communication and dissemination strategy (2016-2020)

7. Dr. SM Tam. Data communication - emerging International Trends and practices of the Australian

bureau of statistics

8. Stephen Penneck. Office for National Statistics. UK. User engagement Strategy

9. Ministry of Transport and Communication. http://www.motc.gov.qa/en/qatar-digital-

government/open-government/open-data


http://www.motc.gov.qa/en/qatar-digital-government/open-government/open-data











Thank you!

[email protected]

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