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Niroshan Samuel

Content Writing Checklist for SEO

Title tags: One of the most important elements of website optimization is the title tag. In HTML code, the tag “(title)” is used to set off the page’s title tag, which tells the audience what the page is about in just a few words.

Meta descriptions: Meta descriptions are typically displayed in search engine results pages (SERPs) as the descriptor text for each result, making it a key piece of information for your audience. normally about 150-160 characters. Any text that goes beyond that will likely be cut off.

Keyword-Targeted Page targets a single searcher intent (and

associated keyword phrases) Primary keyword phrase is the first words of

the title clement Primary keyword phrase appears in page URL Content is logical & comprehensive,

employing related terms/phrases Keyword phrases are highlighted with

bold/italic/sizing/etc as appropriate

Image Optimization Alt tags: Alt tags serve as alternate text to describe the image

when the image is not available to be displayed. This is key for several reasons

Image tags: Similar to alt tags, image tags designate the words that should appear when a user scrolls or hovers over an image. They also help your audience understand the context of the image, so the tag text you choose should describe the image accurately and contain relevant keywords.

Filename: Though the alt tag and image title tag clue search engines in to what the image is of, an appropriate filename goes one step further — it provides contextual information on how the image relates to the other content on the page.

File size: As mentioned previously, a user may see alt tag text, rather than an image, if a page does not load correctly. One way to decrease the chances of these page-load problems is to adjust the file size of your images, to make sure your website can handle them properly.

Video Optimization Video titles: Your video title should contain relevant

keywords, but should also appeal to your audience’s interests. Dull titles that are overly keyword-conscious will lead visitors to believe that your video is just marketing hoopla.

Video descriptions: A video description should clearly portray what the video is about, and should set viewers’ expectations on what they will see by watching. Though your description should include keywords, it should primarily be written in a way that addresses the needs of your audience, not just of search engines.

Lead your video descriptions with a link to the page on your website that is most relevant to the subject matter, so viewers know where they can find the additional content and other information you provide.

On-site optimization: As with images, when posting video to your site, be sure to optimize the description and title tags, as search engines use those tags to understand video content and context.

Resources http://contentmarketinginstitute.com/2013/09/

guide-content-optimization-key-content-types/

https://www.pinterest.com/pin/196891814933001971/