content that works - content marketing (ideation and promotion)
TRANSCRIPT
Content That
Works
Brian PattersonPartner, Go Fish Digital
contentmarketing
egobait
source
http://bit.ly/40ftips
40 Money Tips from Financial Pros
Quick Win
10k Unique Visitors in 2 Weeks
800 Social Interactions
35 Links
Over…
Easy, Shareable Content
HARO
Blogger Outreach
/r/AskReddit / self posts+___________________
http://bit.ly/15seohot
source
Score!
75k Pageviews
1,000 Social Interactions
300 Links
Over…
copy what
works
source
What is the most linked-to content
on industry or competitor sites?
What is the most socially shared content
on industry or competitor sites?
SocialCrawlytics.com
http://bit.ly/9tipswb
Thousands of
New Visitors
3,200+ Social
Shares
64 Links
marketingcontent
Outreach Tools
Outreach Platforms
Obvious Social Networks
Not-So-Obvious Social Networks
Paid Advertising/Seeding
Reporter Outreach
Forums & Communities
Thank You
@brianSpatterson
Go Fish Digital