content style guide
TRANSCRIPT
CONTENTSTYLE GUIDE
WHAT AUGURE IS?PROBLEMS THAT WE SOLVEFOR WHOM ARE WE WRITING FOR?OUR BLOG – GUIDELINESUSER EXPERIENCETHE CHALLENGE OF CONTENTWHY COULD YOU WRITE ON OUR BLOG?HOW TO PROCEED
INDEX
www.augure.com 2
WHAT AUGURE IS?
PR & INFLUENCER ENGAGEMENT SOFTWARE
www.augure.com
IDENTIFYyour key Influencers
monitoring their publications in
online media, blogs and social media
1 2 3MEASURE
the results of your actions and
interactions with them
ENGAGEwith them through
email, contentsharing, social
networks...
3
PROBLEMS WE SOLVE
www.augure.com
Online media, blogs & social
monitoring
Influencers identification through our
search engine
Journalists database
management
Automative reports of
all yourcommunication
activity
Journalists & Influencers
engagement: emails, press
releases, social interactions…
Journalists & Influencers
product loans management
4
FOR WHOM ARE WE WRITING FOR?
www.augure.com
DIRCOMManage the whole communication of the company
PR EXECUTIVEResponsible of the public relations activity
PR & COMMUNICATION AGENCIESWorking with brands and companies in boosting their PR & Communication
MARCOMManage from a global point of view the marketing & communication
strategy of the company
5
WHY COULD YOU WRITE ON OUR BLOG?
www.augure.com
To share your knowledge about PR & Communication with other professionals.
To become important in this field: Work your personal branding!
To get followers on Twitter (Why not! ;P)
To get visibility in other countries (your posts will be translated toenglish, spanish, french, italian…)
6
WHY COULD YOU WRITE ON OUR BLOG?
www.augure.com
More than 25K monthly visits to our blog
More than 8K followers in social networks
Activity and audience in France, Spain, Italy,Belgium, Switzerland, USA, Latam…
Jay Baer, Brian Solis, Joe Pulizzi or Jason Fallshave already participated at our blog
7
OUR BLOGGUIDELINES
www.augure.com 8
CATEGORIES WE HAVE:AGENCIES RESOURCESCONTENT MARKETINGINFLUENCER MARKETINGONLINE AND SOCIAL MEDIA MONITORINGPR AND INFLUENCER MARKETING REPORTINGPR CAMPAIGNS AND CASE STUDIESPRESS RELEASES, EVENTS AND OTHER INTERACTIONSREPUTATION MANAGEMENTSOCIAL MEDIA AND DIGITAL COMMUNICATION
OUR BLOG GUIDELINES
www.augure.com 9
TYPE OF CONTENT WEPRODUCE [FORMATS]:BLOG POSTS/ARTICLESINTERVIEWSVIDEOSINFOGRAPHICSWHITEPAPERSWEBINARSREPORTS/STUDIES
OUR BLOG GUIDELINES
www.augure.com 10
WHAT KIND OF BLOG POST COULD YOU SUGGEST US?
OUR BLOG GUIDELINES
www.augure.com
Your blog posts can integrate embeded external or internal videos, infographics, Storifies, Dipity timelines, Slideshare presentations, etc. But IMPORTANT!: they can not represent more than 50% of your post.
Communication campaigns analysis (Ex. 10 best commu-nication campaigns
of 2014”)
Top Lists(Ex. “The 10 best
influencer marke-ting blogs you should follow”)
Pro/Con lists Ex. “The 10 Do’s
and dont’s ofusing Youtubefor doing PR”)
Marketevents
coverage
Debates overcontroversial topics
(Ex. “A great example of Online CrisisManagement –
Bu�er”)
Special Datacontent
(Ex. “10 communication campaigns about
Movember””, “How to make your Influencersfall in love in Valentin’s
Day”)
Interviews to communication
practitioners(Ex. “Jason Falls
interview”)
“How to” posts(Ex. “How to use Twitter for doing
Digital PR”)
11
USER EXPERIENCE
www.augure.com
WHAT WE CONSIDER GOOD CONTENT?THE 5 COMMANDMENTS
Consistent and logical organization
Interesting, relevant, accurate, complete, concise
Text that is easily skimmed: headline, language and style, form
Impeccable spelling and grammar
Appropiate and consistent text styles
12
USER EXPERIENCE
www.augure.com
CONTENT SHOULD PROVIDE A POSITIVE,VALUE-ADDING EXPERIENCE FOR OUR USERS
Not spam language and regerencesintegrated on the blog post content
Content cannot be copiedfrom another di�erent site
Content should illustrate aclear understanding of theintended subject matter
Content cannot contain link-backsto low quality content to boost yourown SEO
ADVERTISING AUTHENTICITY
13
BEFORE WRITING… JUST FOCUS!
www.augure.com
12 4
3Think about what you want to talk
and the main keyword you’re
gonna boost[see more on the following slide]
If you are going to talk about “online crisis”, try to use
this expression with some frequency
Use bullet points, H2 and H3, short
paragraphs, etc. to build a cleaner and
more structured blog post
Develop a coherent structure: how are
you going to structure your post? (5 rules?, 3
tips?, etc…)Start with the
problematic + topic development +
conclusion
14
BEFORE WRITING… JUST FOCUS!
www.augure.com
7 TIPSTO OPTIMIZE YOUR BLOG POST
Concentrate in 1 or 2 keywords as too much
Write articles of at least 300 wordsTry to include the main keyword on: the title, the first sentence of the first paragraph, at least one heading within the content
It’s not necessary to use exactly the same keywords all the time: look for synonymsInclude quality outbound linksUse concise sentences when writing: easy to read
Highlight with bold text the most important phrases or that includethe main keywords
15
CHALLENGE OF CONTENT
www.augure.com
WOULD YOU BE ABLE TO GET A POSTWITH ALL THESE ELEMENTS?
THE CONTENT CHECKLIST
Data and/or examples supporting your arguments (studies, brands cases, etc.)
Internal links (to related posts in our blog)
External and quality links (to some other resources: blogs, websites, online media...)
Mentions to Influential people on the Internet (tweeters, bloggers or Influencers who talked about this topic, or that are related with it)
Embeded elements (tweets, Facebook or Google + posts, storifies, videos, etc.)
@
www.
16
HOW TO PROCEED
www.augure.com
ARE YOU CONVINCED?HOW TO PROCEED:
Keep in contact with our Content Manager by email at [email protected], sending her:
The link to your social profiles, website or blog
A little bio (2-3 lines)
Your Gravatar email profile (we would need you create one in case you don’t have it)
Send us your blog posts proposals!: 3 – 4 topics and/or articles you would like to write on our blog and how will you structure them -5 tips, 3 steps, etc-, resources you’ll use…
ASAP WE’LL LETYOU KNOW WHAT’S
THE BEST PROPOSALTO START! ;)
17
HOW TO PROCEED
www.augure.com
EDITION & DIFFUSION
Send us your blog post in Word format,including the links and bold sentencesyou would like to highlight inside the textThe essence of your article will notbe modified in any way, although theymay be edited to improve the qualityof text or structure
18
COPYRIGHT
www.augure.com
You will always sign your posts at the beginning of the content,like you see above:
19
IMAGES LINK
www.augure.com
Flat design vector illustration concept for online services. Concepts for web banners and printed materials.
Vector abstract background. Gray lines
Flat design concepts for business and finance. Concepts for finance, taxes, bookkeeping, accounting,stock market news, strategy and planning, marketing, e-commerce, market research, business.
Set of flat design illustration concepts for video and digital marketing. Concepts for web banner andpromotional material.
Flat design concepts for online education,online training courses, sta� training, retraining, specialization,university, tutorials. Concepts for web banners and promotional materials.
flat design vector illustration concept of ecology
20
AUGURE SPAINC/ Orense 25 28020 Madrid- www.augure.com
www.augure.com
blog.augure.com
@augurespain