content strategy & ux

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USER CENTERED DESIGN OF DIGITAL EXPERIENCES Content Strategy & UX @olivierrenard 17/04/2013 1

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Things I have learned at the ConfabUK conference in March 2013

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Page 1: Content Strategy & UX

USER CENTERED

DESIGN

OF DIGITAL

EXPERIENCES

Content Strategy & UX

@olivierrenard

17/04/2013

1

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What iscontent strategy

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Content Strategy is not only about the what …

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… but also about the

Why

For whom

When

How

With what means

Where

How often

What next

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Processes

Governance

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And how all content is managed

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failMost organisations &

sites

to provide content adequately

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# Content streams

Devices

Directions

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navigation & search

designtechnology

content

Content first

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Nice,but how can we use this in

User Experience or Information Architecture

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Multi-disciplinary team

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UX Content Strategy

UnderstandExploreDefineBuild

• Content audit (ROT) • Stakeholder agendas• Current style guide • Content owners• Content readability • Workflow and timelines• Search analytics • Metadata integrity• Legal requirements • Translation requirements• Channel requirements • Accessibility requirements

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Well written

Not well written

RelevantNot relevant

Forget it

Forget it

Yes, Please!

Improve

Audun Rundberg – http://www.slideshare.net/audunrundberg/confab-london-audun-2013

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20

gov.uk

45 000 kept

92 000 binned

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UX Content Strategy

UnderstandExploreDefineBuild

• Messaging hierarchy• Workflow design• Page tables• Role descriptions• Content attributes• Editorial calendar• Metadata schema• Content migration specs

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Source: Braintraffic

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And what about prototyping?23

Sketching(paper)

Prototype (html)

Mockup(e.g. Axure,

Adobe)

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UX Content Strategy

UnderstandExploreDefineBuild

• Core messaging• Workflow design• Style guide• Role descriptions• Topics / Transactions• Editorial calendar• Governance guidelines• Content migration specs

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Source: Braintraffic

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That’s itFor now - @olivierrenard