content strategy consortium report for nyc ia summit redux 2009

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NYC IA Summit Redux presents . . . The Content Strategy Consortium IA Summit 2009 Memphis, Tennessee March 19, 2009 ELENA MELENDY RACHEL LOVINGER April 28, 2009 Friday, May 1, 2009

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The first-ever professional gathering around the discipline of interactive Content Strategy was held on March 19, 2009 as a day-long pre-conference to IA Summit 2009 in Memphis. These slides accompanied a 10-minute presentation in New York City of the activities and results of the consortium. The presentation, part of NYC IA Summit Redux (April 28, 2009) was live-streamed; video is available elsewhere on the web.

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Page 1: Content Strategy Consortium report for NYC IA Summit Redux 2009

NYC IA Summit Redux presents . . .

The Content Strategy Consortium

IA Summit 2009Memphis, TennesseeMarch 19, 2009

ELENA MELENDYRACHEL LOVINGER

April 28, 2009

Friday, May 1, 2009

Page 2: Content Strategy Consortium report for NYC IA Summit Redux 2009

What it wasAll-day pre-conference on March 19, 2009

22 participants

Organized by Kristina Halvorson (Brain Traffic) and Karen McGrane (Bond Art + Science)

Hosted by ASIS&T and administered by Crystal Kubinsky and Jennifer Bohmbach

Friday, May 1, 2009

Page 3: Content Strategy Consortium report for NYC IA Summit Redux 2009

Why we wentBuild a community of practice

Share theories and tools

Align approaches to evangelizing the discipline

Network professionally

Begin formal organizational efforts

Inspire one another

Friday, May 1, 2009

Page 4: Content Strategy Consortium report for NYC IA Summit Redux 2009

Who was thereIan Alexander (@eatmedia)

Margot Bloomstein (@mbloomstein)

Jennifer Bohmbach (@evoljennifer)

Shelly Bowen (@shelbow)

Lorelei Brown (@beezy)

Christopher Collette (@collettico)

R. Stephen Gracey (@RSGracey)

Stephanie Hale (@HaleStephanie)

Kristina Halvorson (@halvorson)

Margret Hanley

Colleen Jones (@leenjones)

Rachel Lovinger (@rlovinger)

Jeff MacIntyre (@jeffmacintyre)

Keri Maijala (@deliciouswords)

Laura Melcher (@lmelcher)

Elena Melendy (@emelendy)

Karen McGrane (@karenmcgrane)

Chris Moritz (@chrismoritz)

Melissa Rach (@melissarach)

Erin Scime

Gene Smith (@gsmith)

Samantha Starmer

Friday, May 1, 2009

Page 5: Content Strategy Consortium report for NYC IA Summit Redux 2009

WE WORKED IN A VARIETY OF FORMATSPRESENTATIONS, SMALL GROUP WORK, MODERATED DISCUSSIONS, BRAINSTORMING

Friday, May 1, 2009

Page 6: Content Strategy Consortium report for NYC IA Summit Redux 2009

CONSORTIUM AGENDA• 9:00 A.M. – 2:00 P.M.

Friday, May 1, 2009

Page 7: Content Strategy Consortium report for NYC IA Summit Redux 2009

CONSORTIUM AGENDA• 2:00 P.M. – WE STARTED DRINKING

Friday, May 1, 2009

Page 8: Content Strategy Consortium report for NYC IA Summit Redux 2009

What we discussedHow to define the field of Content Strategy

How to explain CS to those on the outside

Relationships among CS and other disciplines

Tools, techniques, methods, case studies

Community formation and promotion

Friday, May 1, 2009

Page 9: Content Strategy Consortium report for NYC IA Summit Redux 2009

RESULTS TO DATEPEOPLE ARE WATCHING

Friday, May 1, 2009

Page 10: Content Strategy Consortium report for NYC IA Summit Redux 2009

RESULTS TO DATEPEOPLE ARE READING

Friday, May 1, 2009

Page 11: Content Strategy Consortium report for NYC IA Summit Redux 2009

RESULTS TO DATEPEOPLE ARE TALKING

Friday, May 1, 2009

Page 12: Content Strategy Consortium report for NYC IA Summit Redux 2009

RESULTS TO DATEPEOPLE ARE LEARNING

Friday, May 1, 2009

Page 13: Content Strategy Consortium report for NYC IA Summit Redux 2009

RESULTS TO DATEWE ARE ORGANIZING

CONTENT STRATEGY MEETUP GROUP OF NYCJoin on Facebook: http://groups.to/csnyc

CONTENT STRATEGY EMAIL DISCUSSION LISTJoin on Google Groups: http://tinyurl.com/csgooglegroup

CONTENT STRATEGY ON LINKEDINJoin here: http://tinyurl.com/cs-linkedin

CONTENTSTRATEGY.ORGDesign and development in process

TWITTER CONVERSATIONS#contentstrategy

CONFERENCESAnnounced periodically

Friday, May 1, 2009

Page 14: Content Strategy Consortium report for NYC IA Summit Redux 2009

For more information

Elena [email protected]://elenamelendy.com

@emelendy

Rachel [email protected]://blog.rachellovinger.com

Friday, May 1, 2009