Content,social media+ SEO

Best practices in making sure your content gets in front of the right audience

Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi

3 keys to rocking content

Content + social

Discussion

Content + SEO

Plan your strategy

Going global with content

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Plan your strategy

Before doing anything, define the objectives, metrics, and goals for your investment in content.

Our primary goal was growing the amount of organic traffic that came to our content by over 50% in a year.

(No pressure.)

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3 keys to rocking content

Economicimpact

Experienceimpact

Scaleimpact

Photo by Aravind Kumar on Unsplash

Going global with content

ColombiaPeru

Mexico

Canada

India

UnitedKingdom

Turkey

Australia

U.A.E.

ArgentinaChile

Spain

Germany

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Content + social

Make sure that your goalsfor social are clear, andstart tracking metrics fromday one.

Depending on your goals, youmay need to track yourcampaigns…relentlessly.

Photo by Sean Thomas on Unsplash

Content + SEO

Aligns with the searcher’s intent

Aligns with your brand’s authority

Is lengthy enough to be the definitive answer

Works great on mobile

Loads fast

Includes visuals

Is considered authoritative by others

Keeps visitors engaged https://www.godaddy.com/garage/10-tips-for-choosing-the-perfect-domain-name/

Successful content…

Content,social media+ SEO

Best practices in making sure your content gets in front of the right audience

Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi