content marketing world sydney: 125 tweeted takeaways
DESCRIPTION
After the whirlwind that was Content Marketing World Sydney, we scrolled through the endless stream of #cmworld tweets to bring you a bite-sized selection of the event's top takeaways.TRANSCRIPT
We scrolled through thousandsupon thousands of tweets from #CMWorld Sydney
We really did. It was exhausting.
No, seriously, we really did.
Top 125 tweets#CMWorld Sydney’s To bring you
It was an outstanding 72 hours.So outstanding, the event’s hashtag, #cmworld, fast became a Twitter trend.
This Old Marketing was broadcast live for the first time, with Joe Pulizzi and Robert Rose welcoming guests (another first!) Todd Wheatland and Tim Washer.
And the outageously talented @kellykingman graced the 300 attendees from 13 countries with her finely-crafted graphic recordings.
It was jam-packed with all kinds of things.
Like crucial life lessons
Intense physical activity
Supermodels
Typos (A beautiful irony when one considers the sheer number of copywriters in attendance)
Hard-hitting stats
Eloquent adages
AcronymsA suprisingly entertaining inevitability
And sharks
But there were lots of content marketing insights, too.
Like predictions and acute industry observations
Models and frameworks and strategies, oh my!
http://kevinrcain.com/resources/content-matrix/
Models and frameworks and strategies, oh my!
Models and frameworks and strategies...
Oh my! They were big on this stuff, weren’t they?
Helpful tips and advice
Sorry, lots of helpful tips and advice
Facts and research
Scientifically persuasive videos
Snackable stats
And case studies and examples
Hungry, anyone?
And the nitty-gritty stuff?
Well...
There were discussions about collaboration and teamwork
Lots of them
Value
Lots of them, too
Creativity
And precisely how not to be creative
Let’s say it was a pretty creative couple of days
Of course, storytelling remains the belle of the marketing ball
Video and mobile were given a mention[insert understated, marginally sarcastic tone here]
What about content auditing & measurement? Tick.
http://content-science.com/products/content-quality-checklist/
The relevance (and importance) of print? Tick.
http://www.change.org/en-AU
Thought leadership? Tick.Although one of the event’s more prominent delegates was on the brink of launching a coup d’état against the beloved term.
And finally, personalisationBecause where would we marketers be without it? Destitute, we assume.
All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia
For content marketing insights, tips & advice visit:
mahlabmedia.com.au/blog
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