CONTENT marketingWORKSHEETS

CHOOSE YOUR CONTENT

@NEILSHONEYMACContent marketing

BLOGGING SOCIAL MEDIA POSTS

AUDIOVIDEOMICRO BLOG

CREATE GUEST CONTENTINFLUENCERS INCENTIVISE OTHERS

WEBINARS E-BOOKS

QUIZZES

VIDEO SERIES WHITEPAPERSPDF VERSIONS FREE FB GROUP

EMAIL SEQUENCEHIGH QUALITY SOCIAL CONTENT

FREE TRIALDEMO

VIDEO SALES LETTERDOWNLOAD PROSPECTUS

TESTIMONIALS BOOK CALL PAGEEMAIL PITCH SALES PAGE

AFTER THE SALE WE USE THE SAME TYPES OF CONTENT AS BOTF

BUT USE EMAIL AND FACEBOOK ADS AUTOMATION TO DELIVER

TO PREVIOUS BUYERS

TOTF

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MY CONTENT STRATEGY

@NEILSHONEYMAC

TOP OF THE FUNNEL

1)

3)

5)

Content marketing

Use the grid to not only identify the type of content you’re going to create but how many pieces and how often. EXAMPLE: Two NEW blog posts every week.

7)

2)

4)

6)

8)

MY CONTENT STRATEGY

@NEILSHONEYMAC

MIDDLE OF THE FUNNEL

1)

3)

5)

Content marketing

Use the grid to not only identify the type of content you’re going to create but how many pieces and how often. As this is middle of the funnel (leads) many pieces will be created one time only. EXAMPLE: automated

webinar created once and added as a lead magnet to the home-page of the website.

7)

2)

4)

6)

8)

MY CONTENT STRATEGY

@NEILSHONEYMAC

BOTTOM OF THE FUNNEL

1)

3)

5)

Content marketing

Use the grid to not only identify the type of content you’re going to create but how many pieces and how often. Some pieces will only be created once and used in automation. EXAMPLE: Video sales letter created

once and used as re-marketing adverts on Facebook and Instagram Ads

7)

2)

4)

6)

8)

MY CONTENT STRATEGY

@NEILSHONEYMAC

SUPER BOTTOM OF THE FUNNEL

1)

3)

5)

Content marketing

Use the grid to not only identify the type of content you’re going to create but how many pieces and how often. As this is Super Bottom of the Funnel, these pieces will often be the same TYPE of content as TOTF but will be specific to the next product in the customer journey and delivered by automation. EXAMPLE:

Email pitch sent exactly 14 days after first purchase

7)

2)

4)

6)

8)

MY CONTENT STRATEGY

@NEILSHONEYMAC

ONE MONTH CONTENT STRATEGY

Content marketing

A great content strategy will be packed with fresh, engaging and relevant content throughout the customer journey. The best way to achieve this without a diverse team is to put aside content creation days every week or month that are dedicated to creating new content. Then all you have to do is distribute the content which is a small part of your daily routine. Seem like a lot? Sure is. But if you want traffic, attention, know-like-and-

trust and SALES - this is the way you get it!

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP ONE

Content marketing

TAKE YOUR CUSTOMER JOURNEY FROM MODULE ONE AND UPDATE IT WITH WHAT YOU KNOW NOW ABOUT CONTENT MARKETING

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP TWO

Content marketing

ASK YOURSELF: WHICH OF ALL THESE PIECES OF CONTENT I WANT TO CREATE WILL BE CREATED ONCE AND USED FROM NOW UNTIL IT STOPS

DELIVERING RESULTS. A LOT OF THIS WILL BE MIDDLE AND BOTTOM OF THE FUNNEL. EXAMPLE: LEAD MAGNETS, QUIZZES, SALES PAGES, DEMO VIDEOS

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP THREE

Content marketing

ASK YOURSELF: WHICH OF MY REMAINING CONTENT (WHICH WILL NOW ALL BE REGULARLY UPDATED CONTENT TYPES) CAN BE PRODUCED AS PILLER

PIECES OF CONTENT, THAT CAN THEN BE RE-PURPOSED IN TO OTHER PIECES OF CONTENT WITHIN MY STRATEGY?

ADD THESE TO NEXT MONTHS CONTENT CREATION LIST (AT THE TOP)

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP FOUR

Content marketing

ASK YOURSELF: WHAT CAN BE CREATED FROM THESE PILLER PIECES OF CONTENT FOR ALL OF MY AVAILABLE TOUCHPOINTS (SOCIAL MEDIA CHANNELS,

PODCAST, YOUTUBE ETC)

ADD THESE TO NEXT MONTHS CONTENT CREATION LIST (NEXT)

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP FIVE

Content marketing

ASK YOURSELF: WHAT ELSE DO I NEED TO CREATE TO FULFIL THE REST OF MY CHOSEN CONTENT TYPES AT THE FREQUENCY I WANT TO DISTRIBUTE GREAT

CONTENT?

ADD THESE TO NEXT MONTHS CONTENT CREATION LIST (FINAL)

MY CONTENT STRATEGY

@NEILSHONEYMAC

STEP SIX

Content marketing

ASK YOURSELF: WHICH OF THESE FINAL PIECES CAN BE OUTSOURCED

MY CONTENT STRATEGY

@NEILSHONEYMAC

WHAT YOU WILL BE LEFT WITH IS A CONTENT CREATION LIST WHICH YOU CAN EXECUTE IN 1-2 DAYS OF FULL FOCUS (OR SPLIT OVER TIME IF

THAT WORKS BETTER WITH YOUR SCHEDULE). EXAMPLE:

Content marketing

DOWNLOADABLE PDF’S, AUTOMATED WEBINAR, WEBSITE QUIZ, SALES PAGES, DEMO VIDEO, EMAIL SEQUENCE, TESTIMONIAL VIDEO FOR RE-MARKETING ADS

8 BLOG POSTS, 4 PODCASTS (RE-PURPOSED IN TO 4 LONG FORM VIDEOS), 1 FACEBOOK LIVE, 1 INSTAGRAM LIVE

16 BLOG SNIPPETS BECOME COPY FOR INSTAGRAM POSTS, 16 VIDEO CLIPS FROM VIDEO PODCAST FOR INSTAGRAM/FACEBOOK/LINKEDIN, 16 LONGER VIDEOS (2-5 MINUTES) TAKEN FOR YOUTUBE, FACEBOOK & INSTAGRAM LIVES RE-PURPOSED FULLY AS IGTV, SMALLER CLIPS SAVED AND SHARED IN INSTAGRAM STORIES TO PUSH TO IGTV FOR FULL VIDEO

CONTACT 30 INFLUENCERS EACH WEEK, REACH OUT TO 20 PODCASTS, REACH OUT TO 20 BLOGS TO OFFER TO GUEST BLOG, GET 15 IMAGES OF ME WITH QUOTES ON THEM FOR SOCIAL POSTING IN BETWEEN RE-PURPOSED CONTENT

MY CONTENT STRATEGY

@NEILSHONEYMAC

APRIL CONTENT CREATION LIST BECOMES…

Content marketing

> 8 BLOG POSTS > 4 PODCASTS (RE-PURPOSED IN TO 4 LONG FORM VIDEOS) > 1 FACEBOOK LIVE > 1 INSTAGRAM LIVE > 16 BLOG SNIPPETS SAVED FOR INSTAGRAM POSTS > FACEBOOK & INSTAGRAM LIVES RE-PURPOSED FULLY AS IGTV > SMALLER CLIPS SAVED AND SHARED IN INSTAGRAM STORIES TO PUSH TO IGTV > CONTACT 30 INFLUENCERS EACH WEEK > REACH OUT TO 20 PODCASTS > REACH OUT TO 20 BLOGS TO OFFER TO GUEST BLOG

16 VIDEO CLIPS FROM VIDEO PODCAST FOR INSTAGRAM/FACEBOOK/LINKEDIN 16 LONGER VIDEOS (2-5 MINUTES) TAKEN FOR YOUTUBE GET 15 IMAGES OF ME WITH QUOTES ON THEM FOR SOCIAL POSTING IN

BETWEEN RE-PURPOSED CONTENT

APRIL CONTENT (MY LIST TO BE COMPLETED IN MARCH)

APRIL CONTENT (OUTSOURCED LIST TO BE COMPLETED IN MARCH)

@NEILSHONEYMACContent marketing

RESULT…

MASS ATTENTION

KNOW, LIKE AND TRUST

MORE LEADS

MORE SALES

MORE REPEAT CUSTOMERS

@NEILSHONEYMACContent marketing

SO…

PLAN

OURSOURCE

EXECUTE

DISTRIBUTE

SOCIAL marketingNEXT WEEK