content marketing with slideshare

25
Content Marketing with SlideShare Ross Mayfield

Post on 18-Oct-2014

7.480 views

Category:

Documents


0 download

DESCRIPTION

Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

TRANSCRIPT

Page 1: Content marketing with SlideShare

Content Marketing with SlideShare

Ross Mayfield

Page 2: Content marketing with SlideShare
Page 3: Content marketing with SlideShare

The launch Oct 2006

Page 4: Content marketing with SlideShare
Page 5: Content marketing with SlideShare
Page 6: Content marketing with SlideShare

Visual Essays

Page 7: Content marketing with SlideShare

Visual Resume

Page 8: Content marketing with SlideShare
Page 9: Content marketing with SlideShare
Page 10: Content marketing with SlideShare
Page 11: Content marketing with SlideShare

SlideShare has been on LinkedIn.com since 2008

Page 12: Content marketing with SlideShare

Both appeal to professionals. Have different strengths.

Tara Hunt

Co-founder at Buyosphere

Page 13: Content marketing with SlideShare
Page 14: Content marketing with SlideShare

Who is marketing their content & how

Page 15: Content marketing with SlideShare

WhoIndividuals, small businesses & enterprises all share

Page 16: Content marketing with SlideShare

Its often a story

Salesforce shares all formats

Page 17: Content marketing with SlideShare

Showcase experts from the company

Page 18: Content marketing with SlideShare

Or departments

Page 19: Content marketing with SlideShare
Page 20: Content marketing with SlideShare

5 tips for content marketing on SlideShare

Page 21: Content marketing with SlideShare

Make it visual

Page 22: Content marketing with SlideShare

Tap into a trend

Be provocative!

Page 23: Content marketing with SlideShare

Be a thought leader

Page 24: Content marketing with SlideShare

Help content go viral