Content MarketingJeroen Meens

Vertrouwen.

TIJD

AANDACHTVERTROUWEN

PROD

UCT K

EUZE

MEDIA

KANA

LEN

Content Marketing

Though Leadership=

Thought Leadership is exploitingyour unique position in your marketto generate valuable insight and adviceon issues your customers and prospects care most about.

www.velocitypartners.co.uk

Thought Leadership is exploitingyour unique position in your marketto generate valuable insight and adviceon issues your customers and prospects care most about.

www.velocitypartners.co.uk

“The more people you reach,the more likely it is that you’re reaching the wrong people.”

- Seth Godin

Thought Leadership is exploitingyour unique position in your marketto generate valuable insight and adviceon issues your customers and prospects care most about.

www.velocitypartners.co.uk

Ken uw ideale klant.

www.velocitypartners.co.uk

www.velocitypartners.co.uk

Give your (potential) customersthe resources to believe you.

... maar wees oprecht

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expert

Geduld.

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short term objectives

long term strategy

Marketer’s Dilemma

Waarom?

• Vertrouwen

• Expert Positionering

• Consultaties aanmoedigen

• Toegevoegde waarde voor Sales

• De juiste klant bereiken

• De juiste keuze bevestigen

• Mond tot mond

• Database / profiel

• Op de radar komen

• Relevantie voor online traffic

Research

Create

Welke content geef ik weg en welke niet?

Research

Create

Optimize

Publish

Promote

Research

Create

Optimize

Publish

Promote

Measure

Cynex &content marketing

We share our ideas, you pay for execution.

Open Source Business

re-package content

Plus:

• Whitepapers

• Boeken

• Presentaties

• Operations > Mond tot mond

Anderen &content marketing

Onderbreking van de klant

Limiet van de advertentieruimte

Oppervlakkige content

Geen interactie met de klant

✓ Bill Pay & Insurance ID

✓ Accident Helper

✓ Roadside Service

✓ Taxi / Rental Car

✓ Auto’s How To

Dus:

Ken uw ideale klant

Zaligmakend? Nee.

Noodzakelijk? Ik denk het wel.

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lkin

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expert