content marketing trends
TRANSCRIPT
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TrendsCon ten t Ma rke t i ng
B a s e d on a n i n t e r v i e w w i t h K a n e
J a m i s on , f o u n d e r o f C on t e n t H a r m on y
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How should your Content Marketing be
in 2016?
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Ideal Content
• Is large format piece of content with multiple pages
• Has a printable section
• Is content that can be updated once a year and still be relative
• Should tie in with conversion and what the company is selling but still
be informative and entertaining
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Example:A i rBnB ’s ne ighbou rhood gu ide
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Do you see what they did?
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AirBnB created content that the
customer can keep using and
benefit from – And best of all –
It all ties in with the product:
Hotels and places to stay.
Read more about the AirBnB example here:
[AirBnB Example]
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How to do this?
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THE MAGIC OF
EVERGREEN CONTENT
Evergreen content i s a lways relevant
You don ’ t have to keep creat ing new content
Jus t update exis t ing in format ion
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It is a matter of finding a
balance and focusing on
things that are long
lasting.
“-Kane JamisonFo u n d e r o f C o n t en t H a r m o n y
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Read more about evergreen
content, content promotion and
how you differentiate from
your competitors in the full
blog post:
Click here to read the full
blog post!