content marketing strategies: how to use dynamic content to drive roi
DESCRIPTION
For more, visit: http://fdma.org Social Media - Creating Dynamic Content to Build Your Following and Add to Your Bottom Line - Tips, ideas and resources to create quality visual images, videos, blog posts, audio and what and how to share successfully to build your tribe presented by Christina Rowe and Heidi Richards Mooney In this session Christina and Heidi will show you: · How to improve your social media content marketing using the top tools readily available and at your disposal. · The top tips and resources to build your following on Facebook, Google+, LinkedIn and Twitter · The best sources for curating content, creating content and sharing the content · The most important content marketing strategies you need to know to attract and engage your target audience and build your tribe and your bottom line. About the presenters: About Heidi Richards Mooney - Founder and CEO of Women in Ecommerce, an Internet Marketer and Social Media Trainer, and Award-winning Author, Heidi works one-on-one with authors, inventors and small business owners to help them maximize their time on social media channels across the web. You can learn more about Heidi at www.RedheadMarketingInc.com About Christina Rowe - Author, Internet Marketing, Branding & PR Specialist, Christina shows business owners how to zoom in and target their desired cleints on social media and build profitable groups and connections that convert into new business and sales. You can learn more about Christina at www.StandOutOnTheWeb.comTRANSCRIPT
What is Dynamic Content?
“a web page with web content that varies
based on parameters provided by a user or a
computer program.”
CONTENT IS YOUR “WHEEL OF FORTUNE”
Other Types of ContentMEMES
GUIDES
BOOK REVIEWS
RANTS
EBOOKS
INTERVIEWS
PRODUCT REVIEWS
HOW-TO'S
LISTS
LINK PAGES
CASE STUDIES
RESEARCH
Create it or Curate it
Effective content is produced using a combination of original
content, including opinions, knowledge, news, controversy
and humor and OPS (other people's stuff)
Unless you know where to look!
<---
*
Results
--->
JUSTSOMETHING.CO
*
DON'T BE AFRAID TO CURATE!
Two of the most highly trafficked blogs on the web are BoingBoing.net and
BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times
in traffic.
PODCASTS – The Morning Coach
PODCASTS – Download Audacity - FREE
For MAC: audacity.sourceforge.net
PODCASTS – Get a microphone
PODCASTS – Choose your topic
*Create your Outline*Title
*Script (bullet points)*Record
*Edit Your Material*Upload Podcast to Soundcloud,
Amazon s3 (free) OR*Libsyn ($5 a month)
PODCASTS – RECORD
PODCASTS – EDIT
PODCASTS – Submit to iTunes
www.apple.com/itunes/podcasts/specs.html
Submit to podomatic.com
PODCASTS
Promote Your Podcast
Via Social Media and More!
GUIDES & REPORTS
REPORTS
REPORTS
REPORTS
Make REPORT Covers
ALL-free-download.commyecovermaker.com
FiverrPhotoshop
REPORTS*1 to 20 pages*PDF Format
*Professionally Designed Cover*Helps People Solve a Problem
*Do it Yourself*Hire Ghostwriter to Create
*Lead Generation*Share on Social Media
SHARE ON SOCIAL MEDIA
PHOTO GALLERIES
VIDEOS - First there Was YouTube
Creating Short VIDEOS – Screen Capture
VIDEO Alternativesshowyou.com
GOANIMATE.COM
Upload your VIDEOS
VIDEO TIPS Equipment
LightingSound/images
Distractions (Background)Script
Length of VideoEditingHosting
Introduce Your Company - The Script
Introduce your companyExplain the Problem
Tell them how your products/ services will solve the problemUse Proof – Testimonials, etc.
Have a Clear Call to ActionKeep it Short
INFOGRAPHICS
People are Visual
90% of info transmitted to brain is visual
People are 3 X more likely to share
Search Engines Love Them!
Great way to demonstrate Expertise
*MEMESWhat is a meme?
Short for the Greek word “mimeme” meaning to imitate or mimic
somethingthat appeals to a large group of people,uses comedy people can
relate which makes it more likely to go viral
Greatest Memes – Facebook 168K+
*QUOTE YOURSELF
*QUOTE YOUR FRIENDS
Even MORE Types of Content
Press Releases
Articles
Software
Products
E-Courses
White papers
Surveys
Contests
Games
OTHER???
TWO GIFTS... With Business Card
Copy of this Presentation
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