#PNcamp2

Ankit Oberoi, Co-founder, AdPushup

Oct 8, 2016

UX Testing

DoyouknowthesecrettothebestUXTes3ng?

UX Testing

GetDrunkandtryusingyourproduct!

Agenda

•  IdeaValida3onusingMarke3ng•  BasicConcepts

•  Personas•  Content

•  First10/50/100Users(OurStory)•  Marke3ngHacks

Using AdWords for IdeaValida3on

•  CreatealandingpageusingUnBounce•  Useexis3ngtemplates•  Addfeatures,CTAbuRonsandasignupformwithmax4fields.

•  Geta$50AdWordscoupon(plusadd$50-200)•  Promotethelandingpage

•  Search-onlycampaigns•  Long-tailkeywords•  HighKSI

•  InterviewProspects

Buyer Personas

Ask:•  JobRole/Title•  JobSkills•  PerformanceKPI•  Toolsused•  Goals•  Challenges•  PersonalDemographics(ifappropriate)•  Recentpurchaseandthedecisiontree•  Onlinecommuni3es/websitestheyread

Content Typeofcontent:•  Relevanttoyourbusiness•  RelevanttothePersona

Tone:Educa3onalandnon-promo3onalContentshouldbe:•  Thorough•  Up-to-date•  Welldesigned

Create15-203tles

Content Contentshouldbe:•  Scannable–List,sub-headings,pictures.•  Ac3onableInsights•  ContentFrameworks•  Cita3onsandsources

Content Distribution

“Ifyouwriteit,theywillcome”–Saidnogreatgrowthhackerever.50–50Rule•  Spend50%ofyour3mewri3ngcontent•  Spend50%ofyour3meindistribu3on

Keyword Research

•  Findwhatpeoplewant•  Convertitintokeywords

Tools

•  www.ubersuggest.org•  www.hiRail.com•  www.mergewords.com

First 10 Users

•  BetaList(AlsouseProductHunt)•  Wri3ngBlogPosts•  ManualContentDistribu3on

First 50 Users

•  Wri3ngMOREBlogPosts•  ScalingContentDistribu3on•  SEO•  GuestPos3ng

First 100 Users

•  InboundFunnel(whichwasscalingwell)•  OutreachCampaigns•  PartnershipsandEvents

Hack #1: AdWords, KSI and Examples

•  WhentouseAdWords?•  Search(Keywords)•  GDN•  Retarge3ng(EmailsandAudiences)

•  ImprovingKSI(TCC)•  AdCopyandCTR•  LandingPage•  Conversionrate

Hack #2: HARO

Hack #2: HARO

Hack #3: Guest Posting

•  Veryrelevantlinks•  Thoughtleadership•  Tonsofrelevanttraffic•  Search

•  “Addguestpost”+niche•  “Becomeacontributor”+niche•  “Becomeaguestwriter”+niche

•  Myblogguest.com•  Alltop.com

Hack #4: Content Distribution

•  Onceyourcontentislive,findsimilarcontent(5-10URLs)whichhasreceivedalotofshares

•  GatheralistofpeoplewhotweetedorsharedtheseURLS(www.whotweetedme.com)

•  HireaVA,whowillfindtheemailandnameofthesepeople

•  Setupacampaigntoemailallusers

Hack #5: Outreach

•  Exportlistofwebsitesrelevanttoyou(Tools:Alexa,Quantcast,NerdyData,Wappalyzer,BuiltWith)

•  HireaVAtogetNameandEmails•  WriteCustomizedIntroduc3ons•  SendAutomatedEmails(Klenty,Reply.io)

Hack #5: Outreach

Credit:Groove

ankit@adpushup.com

Thankyou.Ques3ons?