Content Marketing Road to Success:

Tips to Make Your Travel Smooth

- Rachel Metscher

@rachelmetscherPhoto Credit: Flickr Andrel Zmlevski

Sometimes Corralling Cats can be Challenging

Photo Credit: Flickr amanderson2

What are the Ways to get Your Cats Aligned?

Photo Credit: https://www.flickr.com/photos/rainbirder/

Photo Credit: https://www.flickr.com/photos/dafnecholet/

Editorial Calendar

Editorial Calendar: Key Points

• Who are we targeting with this piece?

• Who will write?

• When is it due?

• Does the piece align with a corporate theme or priority?

• How does this address the pain points of clients?

• Goal? How will be measuring this piece?

Have Patience…Lots of Patience

Photo credit: Fernando via Flickr

Have a Sense of Humor

Photo Credit: Superbeinglabs.org

Find Early Adopters

Photo Credit: Superbeinglabs.org

Promote Their Success

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So, that Others will Join

Show Results…Win Budget

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Content Marketing is a Long-Term Journey

Promote Your Content Marketing Both Internally and Externally

Know What Your Clients are Looking For

Know What Right Levers to Pull

There are No Short Cuts

Ask Good Questions