content marketing intro
TRANSCRIPT
© Boom Creative Lab
INTRO TO CONTENT MARKETING
Lisa Brandstötter Boom Creative Lab Digital Crash Courses
@lisaleinb
© Boom Creative Lab
© Boom Creative Lab@lisaleinb
Content Marketing Do’s & Dont’s
Content Strategy Tipps & Tricks
© Boom Creative Lab
© Boom Creative Lab
© Boom Creative Lab@lisaleinb
64 000 000 000 Whats’App messages per day
70 000 000 Instagram photos per day
347 000 Tweets per day
300 Hours of YouTube videos each hour
Quellen: Statista, Wiwo Blog, Forrester Research © Boom Creative Lab
is a marketing technique of creating and distributing valuable, relevant and consistent content
to attract and acquire a clearly defined audience
with the objective of driving profitable customer action.d
Quellen: Content Marketing Institute © Boom Creative Lab
Content marketing
CONTENT MARKETING
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ADVERTISING VS..CONTENT
© Boom Creative Lab© Boom Creative Lab
© Boom Creative Lab
CONTENT =
CONTEXT © Boom Creative Lab@lisaleinb © Boom Creative Lab
VALUABLE
USEFUL
RELEVANT
© Boom Creative Lab
DO’S & DONT’S
© Boom Creative Lab@lisaleinb © Boom Creative Lab
ONE SIZE FITS IT ALL
THE BIGGER THE REACH, THE BETTER
QUANTITY IS MORE IMPORTANT THAN QUALITYX© Boom Creative Lab
DELIVER VALUE
ASK YOUR CLIENTS
SHARE WITH THE ONES THAT CARE
© Boom Creative Lab
TOOLBOX
© Boom Creative Lab@lisaleinb © Boom Creative Lab
FIND CONTENT CREATE CONTENT SHARE CONTENT
© Boom Creative Lab
FEEDLY
© Boom Creative Lab
FIND
FACEBOOK LISTS
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FIND
FACEBOOK SAVE
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FIND
blogs infographics videos podcasts photos webpage
} social content
© Boom Creative Lab
BLOGS
• Wordpress • Blogger • Squarespace • Tumblr • Medium
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CREATE
INFOGRAPHICS
© Boom Creative Lab
• 500 - 1.000 $ • Visually • oDesk • Piktochart • Pinterest
CREATE
PODCASTS
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• SoundCloud • iTunes • WordPress • podcast.com
CREATE
PHOTOS
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• iStock • ShutterStock • UnSplash • flickr
CREATE
© Boom Creative Lab
© Boom Creative Lab
SHARE
© Boom Creative Lab
© Boom Creative Lab
SHARE
© Boom Creative Lab
HOOTSUITE
„Content is good if they genuinely want to read it.
Content is great if they’re willing to pay to read it.“
Joshua Steimle, Forbes
© Boom Creative Lab
COMING UP
© Boom Creative Lab@lisaleinb © Boom Creative Lab
24.04 INSTAWALKSBG
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