content marketing

• Content Marketing

https://store.theartofservice.com/the-content-marketing-toolkit.html

AOL Advertising

1 Pictela – Pictela is an award-winning, high-definition global content

marketing platform for serving and distributing brand content across

online advertising and Social Media. The Pictela platform powers the

backend of AOL Premium Formats.


General Electric Content Marketing Campaign

1 Between September 2011 and April 2013, GE ran a content marketing campaign dedicated to telling the stories of "innovators—people who

are reshaping the world through act or invention". The initiative included 30 3-minute films from leading documentary film directors

(Albert Maysles, Jessica Yu, Leslie Iwerks, Steve James, Alex Gibney, Lixin Fan, Gary Hustwit and others), as well as a user-generated competition

that received over 600 submissions, out of which 20 finalist were chosen.


Custom media

1 It is also called branded media, customer media, member media, content marketing, and custom publishing in the US; contract

publishing and customer publishing in the UK


Branded content - Effectiveness

1 In 2003, the Branded Content Marketing Association was formed in order to endorse branded content to

a wider, international audience


Growth Hacking

1 It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as

search engine optimization, web site analytics, content marketing and A/B

testing which are already mainstream


AOL Tech - Advertising

1 *Pictela - Pictela is an award-winning, high-definition global content

marketing platform for serving and distributing brand content across

online advertising and Social Media. The Pictela platform powers the

backend of AOL Premium Formats.


Content marketing

1 'Content marketing' is any marketing format that involves the creation and

sharing of Content (media and publishing)|media and publishing

content in order to acquire customers. This information can be presented in a variety of formats,

including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer

articles, photos, etc.https://store.theartofservice.com/the-content-marketing-toolkit.html

Content marketing

1 Content marketing is focused not on selling, but on simply communicating with customers and prospects. The

idea is to inspire business and loyalty from buyers by delivering consistent,

ongoing valuable information.


Content marketing - History

1 * 1900: Michelin developed the Michelin Guide, offering drivers

information on auto maintenance, accommodations, and other travel

tips. 35,000 copies were distributed for free in this first edition. Although

Michelin eventually began selling these books, the publication still set

a precedent for both informative guides and content marketing

distribution.https://store.theartofservice.com/the-content-marketing-toolkit.html

Content marketing - History

1 In 1998, Jerrell Jimerson held the title of director of online and content marketing at Netscape.http://news.cnet.com/Netscape-

to-offer-Web-forums/2100-1023_3-209008.html In 1999, author Jeff Cannon wrote,“In content marketing, content is created to provide consumers with the

information they seek.”Cannon, Jeff (1999), 'Make Your Website Work For You',

pg


Affiliate marketing

1 Affiliate marketing overlaps with other Internet marketing methods to some degree, because

affiliates often use regular advertising methods. Those methods include Organic search|organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail

marketing, content marketing and in some sense display advertising. On the other hand,

affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.


Native advertising - Forms

1 Content marketing is another form of native advertising, placing sponsor-funded content alongside editorial content or showing other content you might be interested in which is sponsored by a marketer alongside

editorial recommendations.


Infographic - 21st century

1 [ http://www.washingtonpost.com/blogs/on-small-business/post/how-can-businesses-

use-infographics/2012/04/06/gIQAjbbh4S_blog.html] Information

graphics are a form of content marketing and have become a tool for internet marketers and companies to create content that others will link to, thus

possibly boosting a company's reputation and online presence.


White paper - White papers in business-to-business (B2B) marketing

1 In digital marketing, white papers are often referred to as a form of content marketing


Management Today - Haymarket Network

1 Haymarket Network is the content marketing division of the global

Haymarket Media Group. It creates brand communications across

various media – print, digital and live. Services include strategic planning, editorial, design, print production,

distribution, measurement and evaluation. Haymarket Network is also an NME top 15 Design Build

agency.https://store.theartofservice.com/the-content-marketing-toolkit.html

LaunchSquad - History

1 In 2009, LaunchSquad started offering video services, then in 2010 expanded into content and editorial

services. In 2012 LaunchSquad launched a new content marketing

company, [http://www.original9.com Original9 Media], with Jeff Davis at the helm, who was Founding Editor

at Business 2.0 prior to joining Original9.


LaunchSquad - Services

1 LaunchSquad specializes in Story Development, Positioning and

Messaging, Strategic Marketing, PR Counseling and Planning, Media and

Influencer Relations, Content Marketing, Social Media and

Community Management, Video Production, Media Training, Speaking

and Awards Programs.


Infographics - 21st century

1 [http://www.washingtonpost.com/blogs/on-small-business/post/how-can-

businesses-use-infographics/2012/04/06/gIQAjbbh4S_blog.html] Information

graphics are a form of content marketing and have become a tool for internet marketers and companies to create content that others will link to, thus

possibly boosting a company's reputation and online presence.


StumbleUpon - Advertising

1 [http://internet.itbusinessnet.com/article/StumbleUpon-Expands-

National-Sales-Team-to-Meet-Native-Advertising-and-Content-Marketing-

Demand-3070700 StumbleUpon Expands National Sales Team to Meet

Native Advertising and Content Marketing Demand].

Internet.itbusinessnet.com (2014-02-19). Retrieved on 2014-04-19.


Conflict-of-interest editing on Wikipedia - International Association of Business Communicators

1 In some circumstances these are both good strategies, but most

companies can find more effective middle ground by engaging in PR or content marketing with Wikipedia’s

citizen journalists—a safe and ethical way to make improvements that is valuable both for the organization

and Wikipedia.


Inbound marketing

1 'Inbound marketing' is promoting a company through blogs, podcasts,

video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of

content marketing which serve to bring customers in closer to the

brand


Adam Afriyie - Business career

1 Afriyie is a stakeholder of Axonn Media, a content marketing business which produces

content for clients. The company incorporates brands such as Content Plus, NewsReach, DirectNews and ReelContent.

Axonn turned over £9.4m in 2011 and made a pre-tax profit of £1.3m. Afriyie is the

largest shareholder of the firm and he and his fellow directors split dividends of £2.2m in 2010 and 2011 and shared directors' pay

of £3.6m over the last five years.


Direct Marketing Association (USA)

1 It can include many marketing channels, such as postal mail, email,

social, inserts, web advertising, publishing/content marketing and

search


Medill School of Journalism - Description

1 Full-time students can pursue a specialization, choosing from brand strategy, content marketing, digital

and interactive marketing, marketing analytics, strategic communications

and media management.


Spafax

1 'Spafax' is an international content marketing agency that focuses on engaging the consumer in transit. Spafax was founded in London in 1985 and is now part of Sir Martin

Sorrell’s WPP Group PLC, in the tenthavenue

division.[http://www.wpp.com/wpp/investor/financialnews/Default.htm?guid= WPP Group acquires Spafax]


Morgan Spurlock

1 He is also the co-founder of short-film content marketing company

cinelan, which produced the General Electric#Focus Forward - Short

Films.2C Big Ideas|Focus Forward campaign for GE.


Ms. Dewey

1 Developed by advertising agency, McCann-Erickson, San Francisco and digital content marketing firm, [http://www.EVB.com EVB San Francisco], Ms. Dewey appeared to be an interactive search assistant who audibly commented on searched keywords in her own style and made random actions when

idle, including taking props from behind her desk. The responses actually consisted of

about 600 video clips recorded over a period of three days.


Idio - Platform

1 * Content Marketing (aggregating multiple content archives to deliver

the right content to the right customer at the right time, on the

right channel)


The Press Association - Sticky Content

1 Sticky Content is the UK's leading digital copywriting and content

strategy agency, providing clients with a complete end-to-end content

marketing solution.


Cinedigm

1 In addition, the company offers content marketing and distribution services in theatrical and ancillary home entertainment markets to

alternative and independent movie content owners, as well as to

theatrical exhibitors.


Edison Electric Light Company - Content-marketing campaign

1 Between September 2011 and April 2013, GE ran a content marketing campaign dedicated to telling the stories of innovators—people who

are reshaping the world through act or invention


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• https://store.theartofservice.com/the-content-marketing-toolkit.html

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