Content Marketing:

How To Write To Engage And Attract Your

Marketplace

vWriter.com

Common business advice:

Sell what your market wants, not what they need.

The same applies to content ...

Create content based on what your market wants, not what they need

Advantages:

Engages more effectively

Shared more readily

Achieves greater results for your business ...

But What Does This Mean?

● When you look for information online, you want it to serve your needs …

● But more importantly:

Your Wants!(And these operate at a deeper level ...)

You want the information to be attractive and easy to read or follow

You want information you can easily understand and that answers the question(s) you have

You want to know the information is authoritative

You want to feel you can relate to the information provided - it needs to speak to you on your level

It’s No Different When You’re Looking To Buy Products

or Services ...

Let’s Imagine You Need A Watch ...

But there are lots of choices …What you buy is based on your more primal want.

You might want prestige or status … so you choose a Rolex or similar high end watch

You might want simplicity and dependability within a certain budget … so you choose say a Timex

You might want the latest fashion technology and so choose an Apple Watch

Our individual wants often guide our choices and decisions more than our individual needs ...

So What Does This Mean For Your Content Marketing

Activities?

You need to ensure your content appeals not just to your target market’s needs but also their wants

Your content will attract more prospects and you’ll build stronger relationships.

Try Using The FollowingPrinciples

Ensure Your Information Is Attractive

Use short paragraphs - avoid dense blocks of textProvide multiple pathways for people to consume your information - make it easy to scan quicklyUse subheadings and bullet points to break up the textSimilarly use appropriate images and illustrationsFor videos, use proper lighting and ensure the audio is clear. Keep it lively and interesting - speak to the viewer.

Keep It Simple

Avoid complex language or industry expertise - you’ll turn off your audience

Speak their language - the language of your target market - not your own

Keep It Focused

Ensure you address a specific issue or answer a particular query in your content

Edit carefully to ensure the content stays focused throughout (you can always use information you remove for future content)

Why Should They Believe You?

Illustrate your authority in your content to help people trust and believe in your information

For example, if you’re providing tax information, and you’re a qualified accountant, be sure to let them know!

The Content Itself Also Builds Your Authority ...

Is it well-written? Does it flow easily?

Does the information itself help illustrate your expertise?

Has it been spell-checked? Is it error-free? (Basic typos are real authority-killers)

For visual content, is it well laid out and presented? Does it look professional?

The Can Also Create Authority Through Association ...

● You gain authority and credibility from who you associate with ...

For example, content based on a leading authority in your industry will transfer authority to you as well.

Create Content For The IndividualWho are you trying to reach?

Create an avatar of your ideal prospect or customer ...

What are their wants and needs?

How old are they?

Are they married?

Do they have children?

What’s their occupation?

Create the content to speak to them directly ...

This helps attract your ideal prospect to you. They will feel like you are speaking directly to them.

Be ConsistentCreate content consistently, and share it with your audience through email marketing, social media and other channels.

This builds your relationship with your target market, as well as builds your authority and credibility

Your market becomes familiar with you and your content and wants to receive it

As your relationship deepens, they become attached, develop trust, and you start speaking to them on a more emotional level

The more content you create, the more authority you develop and the more prospects you attract

By keeping these principles in mind - and ensuring your content meets what your market wants - your content marketing

develops the root of a far more profitable and effective business ...

Get a FREE 7-Step “Be Everywhere”

Strategy You Can Start Using In YOUR

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