content marketing for start ups
DESCRIPTION
Check out the slides that Distilled's very own, Tom Critchlow presented at the recent New York Meet Up on Content Marketing for Start Ups.TRANSCRIPT
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Content Marketing For Startups@tomcritchlow
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How To Deliver Documents
Good Content = Marketing> SEO
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If You Only Read One Thing…..
http://www.kalzumeus.com/2010/01/24/startup-seo/
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How To Deliver Documents
How Do You Do Content?
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You’ll Suck To Start With
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Shit Takes Time & Is Hard
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Shit Takes Time & Is Hard: The Data
Source: http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
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Build Content People Want
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Build Content People Like
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
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Build Content With Voice
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
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Video Content(Pro-tip: self host)
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So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room
“
Patrick Kalzumeus
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How To Deliver Documents
Outreach Is The Secret Sauce
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Social followings and email lists accelerate your flywheel
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Outreach is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat.
“
Tom Critchlow
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“Link Building” Sucks
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Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!