content marketing for events:5 steps for building a high-impact strategy
TRANSCRIPT
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Content Marketing for Events:
5 Steps for Building a High-Impact Strategy
Vasil Azarov @vasilazarovGlobal Director
Startup Socials
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Agenda
• Content Marketing Strategy vs Social Media Strategy• Why use Content Marketing for Events?• Step 1: Build a content creating community • Step 2: Create high-impact content and amplify it
with email and social• Step 3: Generate the buzz and reward your brand
advocates• Step 4: Focus on conversions• Step 5: Post-event: re-purpose and re-package
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About Me
• Entrepreneur and digital marketer
• Produced 200+ in-person and virtual events
• Co-founder of Startup Marketing and Startup Sales Conferences
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Content Marketing Defined
Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving
profitable customer action.- Joe Pulizzi, Content Marketing Institute
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Content Marketing Defined
valuable relevant
consistent clearly defined audience
driving profitable customer action
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Content Marketing Strategy vs Social Media Strategy
Not Twins
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Content Marketing Strategy vs Social Media Strategy
Brothers: older and younger
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Why use Content Marketing for Events?
One Goal
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Why use Content Marketing for Events?
• Value-Based Selling• Empower your Attendees• Create Unique Experience• Become a Thought Leader• Generate New leads and Sales
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Step 1: Key Players
Know Your Attendees
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Step 1: Key Players
Leverage Your Speakers
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Step 1: Key Players
Establish smart partnerships
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Step 1: Key Players
Establish smart partnerships
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Step 2: Create high-impact content
Explainer Video + Facebook Promoted Post
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Step 2: Create high-impact content
Relevant Speaker + Facebook Ads
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Step 2: Create high-impact content
Newsletter + Webinar (speaker/partner)
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Step 2: Create high-impact content
Blog Post + Newsletter + Social
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Step 2: Create high-impact content
Blog Post + Newsletter + Social
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Step 3: Generate Buzz
Leverage your existing attendees
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Step 3: Generate the buzz
Connect on personal
level
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Step 3: Reward you brand advocates
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Step 4: Focus on Conversions
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Step 5: Re-purpose/Re-package
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Step 5: Re-purpose/Re-package
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THANK YOU!
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