content marketing for erp software & technology providers
DESCRIPTION
Slide deck from ITA Collaborative in Spring 2014 - Content Marketing for ERP software providers and technology firms.TRANSCRIPT
![Page 1: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/1.jpg)
![Page 2: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/2.jpg)
What is Content Marketing?
Marketing that attracts new customers without constant selling & pitching.
Instead you educate and deliver helpful information.
![Page 3: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/3.jpg)
2 Letters Make All the Difference
SellingGet lucky and find a customer today
HelpingAttract lots of customers – for life
![Page 4: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/4.jpg)
Why Should You Care?
• Technology Buying Process is Long• Buyers in Control ‐
Self‐guided Research
• Good Content Attracts Leads
![Page 5: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/5.jpg)
Content Vs. Traditional
VS.
LeadsLeadsLeads
LeadsLeads
Leads
Leads
![Page 6: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/6.jpg)
Hunter Vs. Farmer
![Page 7: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/7.jpg)
Traditional
Content
Features and Functions
Selling and Pitching
What Your Company Sells
Sprint
Hunt
Push (Interrupt)
Articles & Helpful Resources
Educating and Teaching
How Your Customers Benefit
Jog
Farm
Pull (Attract)
![Page 8: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/8.jpg)
But Content Marketing is Hard to Do Without ...
![Page 9: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/9.jpg)
Where is all this content going to come from?
Breakout Session
![Page 10: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/10.jpg)
Content Ideas: Repurpose
• Existing White Papers– Break Up Into Shorter Articles
• Transcribe Videos– www.fiverr.com
• Post Presentations on Slideshare.net• Old Newsletters to Blog
![Page 11: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/11.jpg)
More Content Ideas
• Product Comparisons (X “vs”
Y)• Get Others Involved
– Staff or Guest Bloggers• FAQs
& SAQs
– Check Your ‘Sent Items’
Folder
• Outsource– Marketing Firm or
www.writeraccess.com
![Page 12: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/12.jpg)
Even More Content Ideas ...
How‐To / Tutorials Industry Reports
Product Tips & Tricks Resources / Links / Tools
Customer Interview Checklists
Support Updates Webcasts / Training
Screencast
(Demo) Guest Posts
Top “X”
Lists Curate Other’s Content
![Page 13: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/13.jpg)
Blog Topic Generatorwww.hubspot.com/blog‐topic‐generator
![Page 14: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/14.jpg)
![Page 15: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/15.jpg)
Content Variety: Not Just Articles• Video• Audio / Interviews• White Papers• Checklists• Webcasts• Case Studies• Infographics• Humor / Cartoons / Images
![Page 16: Content Marketing for ERP Software & Technology Providers](https://reader033.vdocuments.mx/reader033/viewer/2022052823/5553349ab4c905e12e8b4c87/html5/thumbnails/16.jpg)
Thank you
Mark BadranJuice Marketing949‐340‐3374
www.juice-marketing.com