content marketing and online networking for therapists
TRANSCRIPT
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Content Marketing and Online Networking: What You Need to Know to Attract Clients Todayhttps://clintonpower.com.au/
with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2015
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What is Content Marketing and Why You Should Care
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The Digital Revolution
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Blogging
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Newsletters
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Infographics
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Audio
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Video
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An Introduction to the Power of Blogging
with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2015
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Benefits of Blogging
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Thought Leadership
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Media Requests
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Blog to Book
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It Doesn’t Have to Take Long
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Google Loves Fresh Content
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Resources for Clients
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Technology
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Technology
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Wordpress.org NOT WordPress.com
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Integrate Your Blog Into Your Website
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Jodiegale.com
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How to Find Blog Ideas
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Follow the News
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Capture Blog Ideas
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Mind Maps
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Awareness Days
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Follow Other Blogs
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www.alltop.com
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Post Multi-Media
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watersedgecounselling.com
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Post Multi-Media
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List Posts
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Review Books
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Writing Structure
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Write so your content can be scanned
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Exercise
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Write a list post based related to your niche
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Canva.com
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DIY Images
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Use Eye Catching Images
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Free Images
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•Photopin.com•Morguefile.com
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Post Sharing
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Share Your Posts on Social Media
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Proof Read Your Blogs
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Revisit Your Archives to Refresh Old Posts
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Write on a Regular Basis
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Effective Online Networking Tips and Tricks
with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2015
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Engage!
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Be Yourself
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Be Yourself
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Learning the Language of the Different Social Media Platforms
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Twitter language
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Twitter language: RT
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Twitter language: RT
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Twitter best practices
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Twitter relationships
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Twitter networking
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Twitter best practices
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Twitter tools
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•www.hootsuite.com•www.tweetdeck.com•www.bufferapp.com•www.socialoomph.com
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Twitter tools
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HootSuite
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Drill Down Into Content
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Twellow.com: Follow People in Your Niche
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Use #hashtags
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Exercise: Write a Tweet
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Exercise: Write a Tweet
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Exercise: Write a Tweet
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Exercise: Write a Tweet
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The Dos and Don’ts of Networking on Social Media
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Twitter best practices
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•Focus on building relationships•Limit self-promotion•Give before you ask•Provide interesting content always
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Build Relationships
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Engage!
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LinkedIn best practices
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•Share professional content only•Don’t hashtag or @ mention•Build relationships with peers and colleagues•Always be helpful
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Facebook best practices
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•Use the 3 E’s of social media•Don’t be afraid to share off topic when entertaining•Share gorgeous images when possible•Share interesting, fun and helpful content
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Contact Me
www.AustraliaCounselling.com.auCOPYRIGHT © 2015
0412 241 410
Twitter: @sydneytherapist
LinkedIn: http://linkedin.com/in/clintonpower