content management best practices by josh pines | medidata solutions
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© 2013 Sprinklr. All rights reserved.
Conducting ∧ Experiments in Social MediaJoshua PinesDirector, EMEA MarketingMedidata Solutions@JoshPines
More
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“If you can conceptualize your work…as running experiments, you
can get radically more done with less effort.”
Eric Reis author, Lean Startup
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Hypothesis: Social media can facilitate meaningful B2B
conversations in the clinical research industry
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know your businessThe largest software company founded and headquartered in NYC 1,000+ employees globally Public (NASDAQ:MDSO) since 2009 400+ customers Pharma, device, biotech, academic
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do your research
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build your strategy
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prioritize your audience(s)
Industry
Practitioners
Employees
Thought
Leaders
Job
Seekers PartnersTrade
Media
Event OrganizersInvestor
s
Recruiters
Client & ProspectDecision
Makers
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pick a diverse but simplified set of experiments
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Our ExperimentsConducting experiments in Social Media
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social selling via linkedin
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internal enthusiasm, with a sense of humor
#necktietuesday
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15 blog posts (9 video blogs)
“Social Selling” Sales training 2/11
“Twitter 101” Sales training 3/11
3-4 internal SMEs activated on social
350 Hudson “Twitter 101” social hour
q1 momentum so far
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“Biologically the species is the accumulation of the experiments of all its successful individuals since
the beginning.” H.G. Wells
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thank you.
Joshua [email protected]: @JoshPines
LinkedIn: uk.linkedin.com/in/joshpineshttp://www.mdsol.com
http://geekstalkclinical.com