content is your kingdom...and more
DESCRIPTION
Companies are invading the very spaces you use to connect to others. The world is changing, are you equipped? This presentation looks at the combination of affordable technology and how content marketing means that EVERY business is now THE MEDIA by creating, curating and publishing their own information.TRANSCRIPT
Content Isn’t King…
It’s Your Kingdom
@heyidgroup#flowandgrow
Some Stats To Chew OverThere are 4.8 million private sector businesses in the UK, the highest since estimates began in 2000.Business Population Estimates (BPE)
Small and medium business account for 99.9% of all private sector businesses in the UK.Business Population Estimates (BPE)
British entrepreneurs broke records in 2012, with start-up numbers up by 10% to 484,224 businesses (over 440k in 2011). Start-Up Britain
Businesseswho
times more traffic
blog 10 TIMES A
MONTH
5will receive
Hubspot
x 1 billion
4 billionnumber of hours watched per month on YouTubeInternet Worldwide Stats
Relevant emails drive 18 times more revenue than broadcast emailsJupiter Research
The average age for a Twitter user is
YEARS OLD 37.3
Internet Worldwide Stats
Fewer than
31%of TV ads
achieve brand recall
Nielsen
267% growth in UK tablet market compared to 2011
267% YouGov
SMALL BUSINESS
BIG BUSINESS
How much do you trust the following to tell the truth?
25 – 39 year olds
25 – 39 year olds
40 – 59 year olds
40 – 59 year olds
70%
17%
79%
14%YouGov
We have the technology, we have the new media channels and platforms. We can now become the publishers of our own information.
Your opportunity, is in learning how to influence your marketplace and becoming an influencer yourself.
Content = creating information to meet audience needs
Marketing = distributing and promoting to a target audience
It’s time to start reinvesting in telling stories that people want to listen to instead of simply tweeting, updating Facebook pages, flat blog articles that have no structure to them.
We are all now content makers, curators and publishers of our own information.
Useful Content + Engagement With Customers = Growing Business
Businesseswho
times more traffic
blog 10 TIMES A
MONTH
5will receive
Hubspot
The 'Flow' & 'Grow' Principal to Content Marketing
Information deposit
Content �ow
‘Flow’Tweets, Facebook posts,Google+, LinkedIn and Pinterest
‘Grow’Blog articles, Best Practice guides, Videocontent, Webmails, In-house magazines,newspapers and e-newsletters
Relying on yesterday’s tools to build your audience and sell, with today’s technology is a recipe for failure.
I yam what I yam, and that’s all what I yam.
Thanks for your time
www.theidgroup.co.uk
www.theidgroup.co.uk/blog
twitter @heyidgroup