content is the king - 21o Συνέδριο infocom world 2019 · „omnichannel content strategy...
TRANSCRIPT
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Content is the King
[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at
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(Any) Content is King (?)
Τακτικη Kαθηγητρια Διακυβερνησης των ΜΜΕJean Monnet Chair of European Media Governance and
IntegrationDirector, Media Governance and Industries Research Lab
[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at
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Content is the King
[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at
https://youtu.be/vDGrfhJH1P4
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„Trojan marketing“„Ads worth spreading“
„omnichannel content strategy“
www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at
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[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at
![Page 6: Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy ... winning campaign promoting open journalism at The Guardian came to be. Featuring](https://reader036.vdocuments.mx/reader036/viewer/2022062602/5ecc6b1dd2e09e2de8001638/html5/thumbnails/6.jpg)
[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at
![Page 7: Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy ... winning campaign promoting open journalism at The Guardian came to be. Featuring](https://reader036.vdocuments.mx/reader036/viewer/2022062602/5ecc6b1dd2e09e2de8001638/html5/thumbnails/7.jpg)
„Trojan marketing“„Ads worth spreading“
„omnichannel content strategy“
www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at
![Page 8: Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy ... winning campaign promoting open journalism at The Guardian came to be. Featuring](https://reader036.vdocuments.mx/reader036/viewer/2022062602/5ecc6b1dd2e09e2de8001638/html5/thumbnails/8.jpg)
Η οικολογια της βιωσιμοτητας
ΑμεσοτηταΚοινωνικο ενδιαφερον
Κοινωνικη ΣημασιαΚυρος
Πολυμετοχικη σταση
www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at
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Η οικολογια της ποιοτητας
Επαγγελματικη σταθεροτηταΕπιχειρηματικη προστασια
Διατομεακη στρατηγικηΣυντακτικη αυτονομια
www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at