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Page 1: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators
Page 2: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Content is Queen/King.

Page 3: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Who is the King/Queen of Content?

Page 4: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators
Page 5: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators
Page 6: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

We are all content creators.

Page 7: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

We are all content publishers.

Page 8: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

We are all creative.

Page 9: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Waiting for an inspiration. To strike an idea.

Page 10: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

If it becomes something.

You are on it. And you own it.

Page 11: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Blah. Blah. Blah.

Page 12: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

[Content X Channels] Management

Page 13: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Poor Barbie .... If so ethi g does 't belo g to our community of beliefs, why do you try to change it? Don't change the world around you, live in your own

world and let the world to be free. Hijab Barbie! Co es ith e er thi g ou see here.

E plosi e est sold separatel ,

Page 14: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

You are in want of a process or a framework which simplifies this mess. Places things in order. For action. For reaction. For Measurement.

Page 15: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

The Role.

Page 16: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

The Role.

Page 17: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

SIMPLIFY! BIG PICTURE.

Page 18: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

INSIGHT IDEA CONTENT

Page 19: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

CONTENT CHANNELS INTERACTION

Page 20: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

CONTENT CONVERSATION BRAND STORY

Page 21: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

REACH REACTION

PUSH

PULL

CONTENT

+

CONVERSATION

CHANNELS

CHANNELS CHANNELS

CHANNELS

Page 22: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

DIGITAL STRATEGY

Page 23: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

DIGITAL STRATEGY

SOCIAL MEDIA STRATEGY

FACEBOOK STRATEGY

CONTENT STRATEGY

TWITTER STRATEGY

WEBTHRETO STRATEGY

SEARCH STRATEGY

VIDEO STRATEGY

YOU TUBE STRATEGY

VIRAL STRATEGY

LONG TAIL STRATEGY

LONG TAIL STRATEGY

MOBILE STRATEGY

ECOMMERCE STRATEGY

CRM

BIG DATA

SMALL DATA

BIG IDEA DIGITAL INSIGHT

CONSUMER INSIGHT

SHOPPER INSIGHT

CONSUMER JOURNEY

CONVERSATION JOURNEY

SHOPPER JOURNEY

INSTAGRAM STRATEGY

DIGITAL BEHAVIOR

CONSUMER BEHAVIOR

APPS.

DRONES

INNOVATION

DISRUPTION

Page 24: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

DIGITAL STRATEGY

YOU NEED A STRATEGY. PERIOD.

CONTENT STRATEGY

Page 25: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

Co te t arketi g is ’t a replace e t for other for s of arketi g – it just makes those forms work better.

How?

Content marketing adds value to the business by building a critical

strategic asset: a subscribed audience.

Robert Rose, Content Marketing Institute

Page 26: Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit Das.pdf · Content is Queen/King. Who is the King/Queen of Content? We are all content creators

CORE

STRATEGY

PR STRATEGY

SOCIAL MEDIA STRATEGY

MEDIA STRATEGY

CONTENT STRATEGY

ECOMMERCE STRATEGY

PRICING STRATEGY

PORTFOLIO STRATEGY

RETAIL STRATEGY