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Content is King; How Do we Avoid Playing the Pauper?

Leslie Daigle, moderator.

Chief Internet Technology Officer

The Internet Society

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We are…

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Not at the IETF

  Taking discussion up a level

  Taking any identified work items to the appropriate IETF WGs

“On the air”

  Streaming

  Recording

Stopping at 12:45pm so you can all get back to the IETF…

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Agenda outline

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Overview

Panelists’ introduction

Framing discussion

Open mic

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The Panel

Leslie Daigle (Moderator)

Glenn Deen (NBCUniversal)

Leif Johansson

Peter Saint-Andre (Cisco)

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Today’s discussion

Currently, the Internet supports “publication” in the sense of “made available”

  Maybe access control to a resource

  Once a consumer has their digital fingers wrapped around it, it’s not an Internet issue anymore –  That’s the culture

  This is not just about “big content”

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Where’s my content at?

You – the unsuspecting publisher

  Maybe you want your content to go viral

  Maybe you’re wondering what that picture of your cat is doing on a Polish site?

How can someone tell what you wanted to have done with your digital content?

(And, yes, the Internet is all about cat pictures).

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Where do we want to go?

Expressing rights

  Carried with content?

  Findable at some server?

Authentication/integrity

  Found this content on the floor... what are the rights?

Respecting rights

  Human decision

  Enforcement?

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Let’s not boil the ocean

Even if we were sure what we wanted in those outcomes, we’re a long way away from there.

For today, let’s focus on whether we can take a useful step beyond today’s situation, and leave off the table

  “DRM” – connotes enforcement with large hammers

  “Enforcement” – maybe we don’t want to go here at all

Focus on:

  Can we find useful ways to articulate content creators’ intentions wrt rights associated with the digital content

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We have explored this ground before... Many times:

  URC

  GEOPRIV

  Identity Management

Some more successful than others...

Overall, feels like we could pull together some experiences from

  Applications infrastructure

  Identity management

  Publishing 9

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Let’s put our heads together...

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Panelists’ introduction

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Questions we started with

Are there ways that Internet application layer infrastructure standards could be extended to capture the content creator's intentions of use of digital content, to be as open or as restricted as that creator desires?

What are the building blocks from which that could start?

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The Panel

Leslie Daigle (Moderator)

Glenn Deen (NBCUniversal)

Leif Johansson

Peter Saint-Andre (Cisco)