YOUR SITE

MajorTopic

Content Hubs are:

Groups of related contentDefined by keywords or TopicStructured as independant groupings tied to a single site

WHAT ARE CONTENT HUBS?

MajorTopic

MajorTopic

A content hub is a set of content (usually web pages) organizedaround a specific topic (usually a central page). It could be a categoryon a blog or a section of pages on a website. So content hubs arerelevant to both web design and ongoing content marketing.

MajorTopic

Content Hubs:

Boost Search Engine PositionIncrease Internal Link and Page AuthorityMake for a better user experience

WHY ARE CONTENT HUBS IMPORTANT?

MajorTopic

MajorTopic

SecondaryTopic

SecondaryTopic

SecondaryTopic

SecondaryTopic

Content hubs are the key to winning attention in a crowded field. Theywork because they have a structure: a wide base around a highcentre. They help you to arrange internal links that tell Google whichpages are your most important pages and the yhelp you to arrangeyour content in to meaningful information for users and searchengines.

YOUR SITE

MajorTopic

Your most important pages should be:

Clearly definedRelated by TopicGiven prominence in navigation and throughout the site

CONTENT HUBS HELP YOU PLAN AND CREATE

MajorTopic

MajorTopic

SecondaryTopic

SecondaryTopic

SecondaryTopic

SecondaryTopic

Bug outBags andSurvival

Your Keywords should be:

Formed in a HierarchyBe obvious, yet natural and unique to each articleIncluded in Titles, meta tags and image attributes

CONTENT HUBS INCREASE KEYWORD POTENTIAL

BOBfor

Dogs

BOBfor

Cats

Best Knifefor a Cat

Crisis

How toFind Clean

Water

How toKeep Warm

at Night

BestNewbornFormula

BOBfor

Babies

Menu ItemBug out Bag

Guides

Your Internal Links should:

Always point up or across, never downNever cancel each other outUse natural variation in the Anchor text

CONTENT HUBS CREATE POWERFUL LINKS

BOBfor

Dogs

BOBfor

Cats

Best Knifefor a Cat

Crisis

How toFind Clean

Water

How toKeep Warm

at Night

Best FurCombs for

Cats