content curation with twitter and hootsuite
DESCRIPTION
Everyone is feeling overwhelmed by how much new information is always flowing towards us, especially on social media. By becoming a trusted resource for relevant content, you can help others AND attract new customers who recognize you as an expert about the topics you're posting about. In this presentation, you'll learn three steps to get you started with content curation for your business. Hint: You don't have to be active on Twitter to use it as a content curation tool.TRANSCRIPT
![Page 1: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/1.jpg)
Content Curation With Twitter and HootSuite
By Linda Dessau
![Page 2: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/2.jpg)
There is a lot of content flowing out there.
![Page 3: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/3.jpg)
Like a librarian, you can curate – find the best – content for your audience.
![Page 4: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/4.jpg)
Benefits of content curation:
1. Build your personal brand (reputation) as an expert in the topic
2. Be more active and visible on social media
3. Be more useful and helpful to your connections
![Page 5: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/5.jpg)
Step 1: Define your content categories
![Page 6: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/6.jpg)
Case study: ESS Direct
Employers (70%)
• Health and safety• Hiring tips• Management tips• Screening and
testing• Reference checking
Job seekers (30%)
• Resume writing tips
• Job interview tips
![Page 7: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/7.jpg)
Click to tweet
“By sharing content about specific topics, you show people what your business is about.” - @lindadessau
![Page 8: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/8.jpg)
Step 2: Organize your content sources
![Page 9: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/9.jpg)
Create a Twitter list for each category
![Page 10: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/10.jpg)
Tip: Find experts in other people’s lists
(new Twitter view)
![Page 11: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/11.jpg)
Tip: Find experts in other people’s lists
(old Twitter view)
![Page 12: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/12.jpg)
Add new people to your lists
From Twitter From Hootsuite
![Page 13: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/13.jpg)
Create a HootSuite stream for each Twitter list
![Page 14: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/14.jpg)
Add streams for key search terms
![Page 15: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/15.jpg)
Click to tweet
“Create a go-to list of sources who share great content about your topics.” - @lindadessau
![Page 16: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/16.jpg)
Step 3: Batch your curation time
![Page 17: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/17.jpg)
Browse your HootSuite tabs and streams
![Page 18: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/18.jpg)
Remember!Always read content before you
share it!
![Page 19: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/19.jpg)
Customize message for each network
![Page 20: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/20.jpg)
Give credit where it’s due
![Page 21: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/21.jpg)
NOTE: To tag contacts in LinkedIn,
use the LinkedIn bookmarklet
Learn how in this post:contentmasteryguide.com
/share
![Page 22: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/22.jpg)
Click to tweet
“Sit down once and fill your social media streams for the whole week.” - @lindadessau
![Page 23: Content Curation With Twitter and Hootsuite](https://reader036.vdocuments.mx/reader036/viewer/2022062514/559239eb1a28ab075d8b4641/html5/thumbnails/23.jpg)
@lindadessauwww.ContentMasteryGuide.comWeekly blogging tips by email
Let’s stay in touch!