content curation – paola bernardotto
DESCRIPTION
Young Digital Lab – Milan, October 4th & 5th 2012TRANSCRIPT
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Paola Bernardotto
lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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L’arte del ‘selezionare’...
lunedì 8 ottobre 2012
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... e dell’ ‘organizzare’.
lunedì 8 ottobre 2012
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Cos’è la Content Curation?
lunedì 8 ottobre 2012
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La passione per un contenuto.L’abilità di trovarlo.
La capacità di contestualizzarlo.La pazienza di organizzare le informazioni relative.
lunedì 8 ottobre 2012
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Tool di content curation
http://scoop.intel.com/what-happens-in-an-internet-minute/#
lunedì 8 ottobre 2012
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Tool di content curation, bookmarking e aggregatori
http://www.masternewmedia.org/real-time-news-curation-the-complete-guide-part-6-the-tools-universe/
lunedì 8 ottobre 2012
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“Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections”
Source: Wikipedia
lunedì 8 ottobre 2012
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Source: Global Web Index - settembre 2012
6° GLOBAL Italia 10°
3,5M UU in Italia1,6M account
in Italia
lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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Jane Wang
lunedì 8 ottobre 2012
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Etsy
lunedì 8 ottobre 2012
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General Electric
lunedì 8 ottobre 2012
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General Electric
lunedì 8 ottobre 2012
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Elizabeth Arden
lunedì 8 ottobre 2012
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Honda
lunedì 8 ottobre 2012
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Benetton
lunedì 8 ottobre 2012
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Audi
lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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Effetti indesiderati
http://youtu.be/Z7m9BdeP0cc
lunedì 8 ottobre 2012
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CURARE non è uguale a COLLEZIONARE
lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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Nuovi (numerosi) tool per ‘curare’
lunedì 8 ottobre 2012
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Nuovi (numerosi) tool per ‘curare’
lunedì 8 ottobre 2012
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Nuovi (numerosi) tool per ‘curare’
lunedì 8 ottobre 2012
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NARRATIONAssimilare i contenuti e ri-narrarli.
Scrivere in maniera efficace qualcosa che è già stato scritto.
#trend
lunedì 8 ottobre 2012
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‘PINTERESTIZZARE’Costruire il proprio sito in modo da facilitare l’attività
a chi cura i contenuti
#trend
lunedì 8 ottobre 2012
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La fine dell’era della CONTENT CREATION?
lunedì 8 ottobre 2012
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Dipende da cosa vuoi
lunedì 8 ottobre 2012
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Dipende da chi sei
lunedì 8 ottobre 2012
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Dipende da chi è la tua audience
lunedì 8 ottobre 2012
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lunedì 8 ottobre 2012
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GRAZIE!
@overestless
overestless
lunedì 8 ottobre 2012